Pain Points to Power Plays: The Impact of AI on Influencer Marketing

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Session time: 1 hour

Influencer marketing has the power to drive real business impact. But, common challenges like finding the right influencers, proving ROI‌‌ and scaling campaigns can feel overwhelming, leading to wasted time and missed opportunities.

That’s where AI comes in.

Sprout hosted an exclusive webinar where you saw how AI-powered tools solved the biggest challenges in influencer marketing by automating processes and providing real-time insights.

In this webinar, you’ll:

  • Discover how AI simplifies influencer discovery and vetting to ensure authenticity and brand alignment.
  • Learn how AI-powered insights provide real-time ROI tracking and data-driven campaign measurement.
  • See how AI automates and scales influencer campaigns efficiently without increasing your manual workload.
  • Explore real-world case studies of brands successfully overcoming influencer marketing challenges with AI.

Plus—don’t miss the opportunity to hear directly with our Sprout experts during our Q&A!

Presenters

Greg Rokisky

Greg Rokisky

Sprout Social

Greg Rokisky is a Social Media Strategist at Sprout Social, where he supports social strategy and social-first initiatives optimized for engagement and conversation. Outside of obsessing about social, he’s typically over-caffeinated, buried in a book and convincing people that unicorns are more than mythical. Tweet him your hot takes at @GregRokisky. @GregRokisky

Jocelyn Rodriguez-Piedra

Jocelyn Rodriguez-Piedra

Sprout Social

Jocelyn Rodriguez-Piedra is an International & Field Marketing Manager at Sprout Social, specializing in B2B marketing, enterprise growth strategies and multi-channel demand generation. Passionate about innovation and storytelling, she thrives at the intersection of marketing, data and technology, crafting experiences that connect brands with their audiences in meaningful and measurable ways.

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