How to Build a B2B Social Content Calendar


Webinar Details

Technology and B2B organizations are synonymous with innovation, disruption and all things cutting edge. Still, too many of these companies struggle with modernizing their approach to consumers’ engagement platform of choice: social media.

Research shows that consumers engage with 11.4 pieces of content before making a purchase, which makes compelling social content key in boosting revenue.

So the questions is, how can you create more engaging content?

This joint webinar with Sprout Social and Uberflip shows you how to effectively utilize eye-catching visuals, videos and UGC to engage your audience.

Additionally, this session share tactical tips for how to build a B2B social content calendar. You’ll learn:

  • Why B2B organizations need to share content on social.
  • The benefits of implementing a social calendar.
  • How to implement workflows that increase social marketing productivity.
  • How to schedule content for maximum marketing effectiveness.

The Presenters

Michael Patterson

Demand Generation Specialist
Sprout Social

Michael enjoys writing about all things social media, and his insights can be found on Adweek's SocialTimes, Social Media Today and Social Media Examiner. When he isn't pouring over blog posts he can usually be found exploring Chicago's unique neighborhoods and breweries. Find him on Twitter @MPatterson22

Tara Robertson.

Director of Revenue Marketing

Tara Robertson is the Director of Revenue Marketing at Uberflip, a platform that helps B2B marketers create personalized content experiences at scale. On weekends you can find her walking her dog around Toronto or drinking craft beer with friends. Connect with her on Twitter @taraarobertson

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