CMO Fireside Chat: 2019 B2B Social Media Predictions
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As social media platforms and tools continue to grow in sophistication and complexity, most brands are struggling to keep up.
Because the sophistication, complexity, and hypergrowth of the social media ecosystem requires applying more thoughtfulness and rigor to the plan-execute-measure cycle than ever before.
No more phoning it in.
Gathering data, optimizing campaigns, communicating effectively, and, of course, generating revenue require that businesses are making the most of the strategies and tools they’re already using, and staying ahead of the curve as they put together future plans.
So we brought in the heavy hitters to help you with that.
On this panel, three of the most forward-thinking CMO’s out there—Sprout Social’s very own Jamie Gilpin, G2 Crowd’s Ryan Bonnici, and Drift’s David Gerhardt—will highlight the top social trends of 2018 and share their predictions for 2019 on a discussion moderated by Ryan Barretto, Sprout’s SVP of Global Sales..
During this webinar, Jamie, Ryan, and David will discuss:
- How social evolved in 2018, and what it’s meant for our industry
- How B2B can do better at relationship-building and forming deep connections in 2019
- What we expect to see for 2019 and how brands can prepare for the year ahead
See you there!
VP of Marketing
Dave Gerhardt is VP of Marketing at Drift and a passionate advocate of building brands around compelling stories that connect with customers. Since joining Drift in 2015, Dave has helped to create the category of conversational marketing and get 150,000+ businesses onboard with Drift. Dave has spearheaded the creation of Drift’s annual HYPERGROWTH conference, which has grown to over 12,000 marketing and sales professionals to date.Before joining Drift, Dave worked at some of the fastest-growing SaaS and B2B marketing companies.
Chief Marketing Officer
Jamie Gilpin joined Sprout Social as Chief Marketing Officer in April. She is responsible for elevating Sprout’s brand position and driving customer acquisition through strategic, integrated marketing efforts. Prior to joining Sprout, Jamie was Chief Marketing Officer at Envoy where she guided the company through a full rebrand. She has more than 15 years experience in the sales and marketing fields, spending a majority of her career helping SaaS companies grow their business and increase brand presence. @jamiewo
SVP of Sales
Ryan Barretto is the SVP of Sales at Sprout Social. He oversees both the Sales and Customer Success organizations. Prior to Sprout, Ryan was VP of Global Sales at Pardot, a Salesforce company, where he was responsible for helping customers grow and transform their businesses leveraging marketing automation. Ryan's team tripled revenue growth in two years, making Pardot one of Salesforce's fastest growing businesses. During Ryan's 10+ year career at Salesforce, he served in a variety of sales leadership roles helping build offices and teams in Canada and the US.
Chief Marketing Officer
Ryan Bonnici is the Chief Marketing Officer of G2 Crowd, where he’s driving growth of the world’s leading B2B technology review platform that’s helping more than 1.5 million business professionals make informed purchasing decisions every single month. With previous positions leading global marketing at HubSpot, Salesforce, and ExactTarget, Ryan’s marketing and SaaS expertise has been featured in Forbes, Business Insider, Entrepreneur, and LifeHacker.