Today Twitter has announced a new video-sharing app for iOS that lets you capture and share short looping videos.

Vine, acquired by Twitter in October, is a standalone app that integrates with Twitter the same way that Instagram did — meaning that Vine videos can be embedded directly in tweets and will appear in followers’ streams. Videos will automatically play, but the sound has been turned off by default.


Unlike other video-sharing apps, Vine lets you shoot multiple short cuts to make on single, six-second video. “Like tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity,” stated Michael Sippey, Twitter’s VP of Product.

It’s a very simple process that doesn’t require any editing. All you have to do is hold your finger to the screen to record and remove it to stop. The short clips are then threaded together in a continuous video.

Marketers have integrated media tools like Instagram into their online strategies. It will be interesting to see how brands utilize Vine. You can download the video-sharing app for free from the App Store. Twitter is working on bringing Vine to additional platforms.

[Image credit: daveynin]