You know the importance of a great social media video strategy, but is your brand doing everything possible to see positive results? While that might seem like a heavy question, it’s always smart to dissect your video content and see what you can do better.
There are so many elements that go into social media videos including subtitles, length, details and sound. Essentially, you’re trying to explain a lot of detailed information in a few seconds. But when you do it well, you see higher engagement and build a better rapport with your audience.
Here we’ll go over all the different social media video strategies, content types and tips for your preferred social networks–including the channels you might not yet be using.
Social Media Video Strategies
There are various ways you can approach your social media video content. But how will your audience have a cohesive understanding between your images and video content? What’s your primary goal for creating videos? What types of video content will you use for your brand: educational, holiday themed or lead gen teasers? These articles will help foster and grow your overall strategy.
Always Up-to-Date Guide to Social Media Video Specs
First thing’s first, you need to learn specs, sizes, dimensions and ratios to all your social media videos. This also includes your social media ad videos as well. We’ve got you covered with our always up-to-date guide to social media video specs and video ad sizes.
A Comprehensive Guide to Mastering Twitter Video
Getting your content seen on Twitter can be a struggle due to its fast-paced environment. However, videos on Twitter tend to be seen more than regular text content. To increase your video discovery, check out this guide on mastering Twitter video.
How to Make a Great Holiday Video for Your Business
Businesses use the holidays to connect with their audiences and it’s no different for video content. Creating videos like year in reviews, season’s greetings or thanking the troops can go a long way into showing audiences you’re participating in the holiday. This guide will show you four easy steps to create better holiday videos for your brand.
Instagram Video Tips
Another network becoming more reliant on video is Instagram. With Stories, 60-second videos and Instagram Live, the network is all about video content. However, the popularity of video content on Instagram is relatively new and several brands haven’t dived deep enough to strategize. Here are some articles that will help you with ads, Stories and all other video marketing efforts.
Instagram Video Marketing: How to Be Successful
With the rapid adoption of video content on Instagram, the network has provided marketers with plenty of avenues for engagement. In this post, we look into what makes Instagram unique among other video platforms and we provide tips on how to get more people to interact with your content.
5 Instagram Video Ads Tips to Wow Your Audience
Using video for Instagram Ads is a great way to get users to stop the scroll and engage with your content. However, most users will keep scrolling if they see “Sponsored” or if your content isn’t catchy. Here are five must-see tips for creating Instagram video ads.
One of the biggest features to hit social media in 2016 was the launch of Instagram Stories. Early reports showed… Read More
How to Use Instagram Stories for Higher Brand Awareness
Instagram Stories users continue to grow and it’s quickly becoming the go-to for “in-the-moment content.” Whether you’re wanting to advertise or post organic content, it’s smart to adopt an Instagram Stories strategy to increase brand awareness.
For some businesses, it’s hard to stay up to date on the latest Instagram features. Social networks are changing all… Read More
7 Important Instagram Features Your Brand Should Know
To better your Instagram video strategy, it’s important to look at the most important features within the network. In this article, we look at seven Instagram features that will not only help your marketing efforts, but also give you tips on producing better video content.
Facebook Video Tips
Video content on Facebook is a great way to increase awareness around your organic and paid content. If you’re promoting exclusive content or a source for general information, your brand has to provide context. Facebook expects to see video content take over text in the future, so get your strategy going now with the help of these articles.
7 Legitimate Benefits of Using Facebook Live for Business
One of the most unique ways you can connect with your audience is through live video streams. While live streaming is relatively new to Facebook, several brands are already taking advantage of the content type. Here’s a list of seven benefits you can see when you adopt Facebook Live.
From text to images and video to live streaming, content has had a particular lifespan around engagement. Brands continue to… Read More
How to Get the Most Out of Your Videos on Facebook
With Facebook videos, you have to understand how users will see and interact with your content. For example, some may watch on mobile without sound, while others may never click into the video at all. This guide will help you produce more engaging and watchable video content on Facebook.
The 6 Fundamental Facebook Best Practices
In this Facebook best practices guide, we go over the reasons why your brand must adopt a video content strategy. Additionally, we provide tips on how to keep content short and sweet for your viewers. Learn more Facebook best practices in this post.
Introducing Facebook Video Publishing in Sprout Social
Looking for a way to easily publish your video content and track the metrics all in one place? With Sprout’s Facebook Video Publishing, this is now possible. See why video content is critical to any social media manager and how Sprout can make publishing content hassle free.
More and more people are coming to Facebook to watch and share videos. Recently released statistics from the… Read More
YouTube Video Tips
Another major player with social media video is YouTube. As the world’s second-largest search engine, YouTube is the mecca of social media video content. However, your brand can’t expect to start a channel with a few videos and see results. That’s why we’re providing our best YouTube articles to help you increase awareness on the channel.
Is your business on YouTube? Hey, it’s not 2010 anymore. The takeover of video content marketing has been a… Read More
How to Create a YouTube Account for Business
You first need to learn about how to properly set up a YouTube account before you start posting content. Putting effort into your account first will help you streamline content once you’re ready. This guide will show you how to setup business pages, channels and more!
How to Promote Your YouTube Channel Like a Pro
If your video content on YouTube isn’t performing as well as you’d like, it might be time to reevaluate your strategy. Luckily, we’ve put together a great guide on how to promote your YouTube with helpful tips and resources to get more out of the channel.
Vimeo Vs. YouTube: Which Is Best for Business?
Having video assets is essential to nearly any business wanting to market its brand. But choosing the right “home” for your video content might be more difficult than you think. While YouTube is a staple network, there are benefits to sites like Vimeo as well. See the difference between the two here.
YouTube Analytics for Social Media Marketers
Once you’ve produced and published your YouTube video content, it’s time to analyze it. Dissecting your YouTube analytics helps you understand what’s resonating with your audience or what type of content is performing best organically. Check out our guide to YouTube analytics for social media marketers!
Snapchat Video Tips
If we’re going to talk about social media video content, we can’t forget the new guy in the group, Snapchat. This social media network has since gone public after its in-the-moment content became popular with younger generations. While Snapchat doesn’t have an easy way to track analytics, it’s still a space some businesses want to explore.
Snapchat Marketing: A Beginner’s Guide
To get started, you want to learn the in’s and out’s of Snapchat marketing before you start posting a bunch of video content. This network is unique compared to other channels, but this guide will help you get acquainted.
How to Use Snapchat: 7 Must-Read Tips for 2017
A lot has changed in the social media world over the years and Snapchat is no different. See what marketers are doing in 2017 to make their Snapchat a successful place to promote and publish brand content.
How to Creatively Use Snapchat for Business
When it comes down to it, you’re ultimately trying to connect Snapchat users to your product or service. While it’s smart to not be overly promotional, you still have to creatively use your Snapchat for selling. Learn more in this full guide to Snapchat for business.
Instagram vs. Snapchat: Which Is Best for Your Business?
Instagram Stories certainly took some notes from Snapchat Stories publishing method. Now both networks are in a race to get users publishing in-the-moment content. However, which one should your brand use? This guide will give you all the details on what’s best for your business between Instagram and Snapchat.
Since the launch of Instagram Stories in mid–2016, Snapchat and Instagram have been competing at break-neck speeds to release… Read More