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Social Media Video Tips & Strategies

You know the importance of a great social media video strategy, but is your brand doing everything possible to see positive results? While that might seem like a heavy question, it’s always smart to dissect your video content and see what you can do better.

There are so many elements that go into social media videos including subtitles, length, details and sound. Essentially, you’re trying to explain a lot of detailed information in a few seconds. But when you do it well, you see higher engagement and build a better rapport with your audience.

Here we’ll go over all the different social media video strategies, content types and tips for your preferred social networks–including the channels you might not yet be using.

Social Media Video Basics

There are various ways you can approach your social media video content. But how will your audience have a cohesive understanding between your images and video content? What’s your primary goal for creating videos? These articles will help foster and grow your overall strategy.

Always Up-to-Date Guide to Social Media Video Specs

First things first, you need to learn specs, sizes, dimensions and ratios to all your social media videos. This also includes your social media ad videos as well. We’ve got you covered with our always up-to-date guide to social media video specs and video ad sizes.

Social media video ideas that engage customers

If you’re just starting out with a social strategy, or you’ve been running a certain approach for a while, you might be in need of fresh inspiration. Check out these campaigns that use different video strategies to engage customers.

Instagram Video Tips

Another network becoming more reliant on video is Instagram. With Stories, 60-second videos and Instagram Live, the network is all about video content. However, the popularity of video content on Instagram is relatively new and several brands haven’t dived deep enough to strategize. Here are some articles that will help you with ads, Stories and all other video marketing efforts.

Instagram Video Marketing: How to Be Successful

With the rapid adoption of video content on Instagram, the network has provided marketers with plenty of avenues for engagement. In this post, we look into what makes Instagram unique among other video platforms and we provide tips on how to get more people to interact with your content.

5 Instagram Video Ads Tips to Wow Your Audience

Using video for Instagram Ads is a great way to get users to stop the scroll and engage with your content. However, most users will keep scrolling if they see “Sponsored” or if your content isn’t catchy. Here are five must-see tips for creating Instagram video ads.

How to Use Instagram Stories for Higher Brand Awareness

Instagram Stories users continue to grow and it’s quickly becoming the go-to for “in-the-moment content.” Whether you’re wanting to advertise or post organic content, it’s smart to adopt an Instagram Stories strategy to increase brand awareness.

7 Important Instagram Features Your Brand Should Know

To better your Instagram video strategy, it’s important to look at the most important features within the network. In this article, we look at seven Instagram features that will not only help your marketing efforts, but also give you tips on producing better video content.

Facebook Video Tips

Video content on Facebook is a great way to increase awareness around your organic and paid content. If you’re promoting exclusive content or a source for general information, your brand has to provide context. Facebook expects to see video content take over text in the future, so get your strategy going now with the help of these articles.

7 Legitimate Benefits of Using Facebook Live for Business

One of the most unique ways you can connect with your audience is through live video streams. While live streaming is relatively new to Facebook, several brands are already taking advantage of the content type. Here’s a list of seven benefits you can see when you adopt Facebook Live.

10 Facebook Live Tips For Every Step of Your Stream

Read through these 10 tips to learn how to get the most of your Facebook Live stream before, during and after your broadcast.

The 6 Fundamental Facebook Best Practices

In this Facebook best practices guide, we go over the reasons why your brand must adopt a video content strategy. Additionally, we provide tips on how to keep content short and sweet for your viewers. Learn more Facebook best practices in this post.

YouTube Video Tips

Another major player with social media video is YouTube. As the world’s second-largest search engine, YouTube is the mecca of social media video content. However, your brand can’t expect to start a channel with a few videos and see results. That’s why we’re providing our best YouTube articles to help you increase awareness on the channel.

How to Create a YouTube Account for Business

You first need to learn about how to properly set up a YouTube account before you start posting content. Putting effort into your account first will help you streamline content once you’re ready. This guide will show you how to setup business pages, channels and more!

How to Promote Your YouTube Channel Like a Pro

If your video content on YouTube isn’t performing as well as you’d like, it might be time to reevaluate your strategy. Luckily, we’ve put together a great guide on how to promote your YouTube with helpful tips and resources to get more out of the channel.

YouTube Analytics for Social Media Marketers

Once you’ve produced and published your YouTube video content, it’s time to analyze it. Dissecting your YouTube analytics helps you understand what’s resonating with your audience or what type of content is performing best organically. Check out our guide to YouTube analytics for social media marketers!

Snapchat Video Tips

If we’re going to talk about social media video content, we can’t forget the new guy in the group, Snapchat. This social media network has since gone public after its in-the-moment content became popular with younger generations. While Snapchat doesn’t have an easy way to track analytics, it’s still a space some businesses want to explore.

How to Use Snapchat: 7 Must-Read Tips

A lot has changed in the social media world over the years and Snapchat is no different. See what marketers are doing in 2017 to make their Snapchat a successful place to promote and publish brand content.

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