Top Marketing Tools & Must-Have Software

Whether you’re a social media marketer, community manager or involved in any other piece of the marketing puzzle, one thing is for certain—marketers love tools. Marketing tools allow you to be more efficient, collaborate easier and accomplish more than you could without them. But all of these tools present new challenges. Choosing the right tool for what you want to accomplish is a challenge of its own.

At Sprout Social, we’re constantly compiling lists of some of our favorite marketing tools. So we decided to take it a step further and put all those lists into one place.

From Instagram analytics tools to creating and sharing content tools, we’ve got it all covered. Before you launch that next campaign, make sure your marketing tool belt is equipped with everything you need to get the job done.

Instagram Tools

Looking for the best apps to edit photos before sharing them with your audience? Or maybe you need data on how well your campaigns are performing. Having the right Instagram tools handy makes it easier to engage with your audience, create better content and analyze your efforts.

Tools to Analyze Your Instagram Efforts

It’s time to do a deep dive into what is and isn’t working for your brand on Instagram. Brands know they need Instagram, but how do they measure and make sure the platform works? Use these seven Instagram analytics tools to measure engagement, audience growth, hashtag stats and more.

9 Instagram analytics tools to master performance

Instagram used to be a black hole in terms of third-party marketing tools. Fast forward to 2019 and times have… Read More

Tools for Creating Instagram Content

Engaging your audience at a glance with eye-catching images is key to Instagram success. Master every element of producing great-looking visuals for Instagram with these apps for every situation.

25 Instagram Apps for Producing Must-See Content

With a billion monthly active users and a little feature called Stories,… Read More

Twitter Tools

Plenty of Twitter tools have come and gone over the years. So how do you know what software is worth investing your time and money? These roundups will give you plenty of reliable and proven marketing tools for Twitter so every piece of your strategy is valued.

Tools to Manage Your Twitter Marketing

Tired of buying Twitter tools you only use for a week? Bad software wastes time and money–even if the tool is free. We’ve compiled a list of 10 great tools for everything from scheduling Tweets, running Twitter Chats, automating processes and more.

8 Twitter tools to complement your social media marketing

With every year, new Twitter tools pop up and others die off. Here’s an updated list on which Twitter tools… Read More

Tools to Analyze Your Twitter Efforts

Which Tweets get the most engagement? What’s the age range of your audience? Who’s liking and Retweeting you the most? Use the tools in this list to answer all these questions and never be left in the dark about your Twitter analytics again.

Twitter analytics: 6 tools to amplify your Twitter strategy

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. But if you want to… Read More

Facebook Tools

If Facebook is a part of your social media strategy, you’ll want to make sure your marketing tool belt is stocked. From everything you need for publishing content, engaging with your audience and analyzing your results, these tools will help you transform your Facebook strategy.

Tools to Boost Facebook Engagement

With all the algorithm changes, figuring out how to boost Facebook engagement is a priority for every social media marketer. Use these tools to plan, execute and analyze the perfect Facebook marketing strategy.

13 Facebook Tools Marketers Use to Boost Engagement

Facebook’s status as the go-to social platform for marketers isn’t changing anytime soon. Despite its most recent update, Facebook usage… Read More

Build Your Own Facebook Dashboard

A Facebook dashboard is the central hub for your data and analytics. Read through this guide to learn why a dashboard is so important, which metrics to include and the tools you need to build your own.

How to Build the Perfect Facebook Dashboard

A lot of Facebook marketers fall into one of two categories. Either you spend too much time on reporting, or… Read More

General Social Media Tools

In this section, we’ll cover some great marketing tools that aren’t specific to any social network. These tools range from scheduling content, social media monitoring, performing competitive analysis and more. Get a holistic view of your efforts and check out these best marketing tools.

Tools to Analyze Your Social Strategy

Want to analyze a recent influencer marketing campaign? Or maybe you want to check out how much engagement a recent Twitter giveaway received. Whatever you want to track, these eight social media analytics tools have you covered.

10 of the best social media analytics tools for brands

If you’re responsible for your brand’s social presence, you have a lot of explaining to do. Because your business’ ability… Read More

Tools to Monitor Your Social Media Presence

Did you know that 89% of messages sent to brands go ignored? You risk losing a customer with every incoming message you miss. Stay on top of every brand mention on social media with these 12 must-have social media monitoring tools.

12 Must-Have Social Media Monitoring Tools for a Better ROI

So many metrics, so little time. Measuring your social presence in 2018 is about so much more than likes and… Read More

Tools to Spy on Your Competition

Want to find out what your competitors are doing to grow their audience and build engagement? Use these 13 competitive analysis tools to spy on the competition and gain insight into the tactics you could be missing out on.

13 Competitor Analysis Tools to Spy on Your Competition

Let’s talk about a subject that’s honestly a bit uncomfortable to some marketers. Competition. It doesn’t matter what industry you’re… Read More

Tools to Manage Your Social Media Efforts

Take a look at our roundup of 18 of the best social media tools for every aspect of your social media marketing strategy.

9 essential social media management tools for marketers

If you’ve been in the industry for a while, you’ll know that social media management is no joke. From planning… Read More

Tools to Schedule Social Media Content

Why spend time manually Tweeting or posting to Instagram every day? Use these social media scheduling tools to save time and plan your calendar in advance.

8 top social media scheduling tools to save time in 2019

What do marketers want from social media in 2019? Based on what we saw in 2018, the answer is… Read More

Content Tools

Content is the lifeblood of social media. If you don’t create and share content that truly resonates with your audience, your social media marketing efforts will short-lived at best. Check out these tools to create quality content for any medium.

Every Content Marketing Tool You Need

Dig into this huge list of content marketing tools and resources to make every aspect of content marketing easier for your brand. This list includes tools for content ideation, creation, distribution and analysis.

180 Content Marketing Tools & Resources to Bookmark

In the early days, a lot of companies looked at content marketing as just another word for blogging. Today we… Read More

Tools to Create Eye-Catching Visuals

Social media has become extremely visual over the years. Just Tweeting links to articles or posting text updates on Facebook aren’t enough to capture the attention of your audience. Use these tools to create eye-catching visuals for social media.

39 Free Tools for Creating Unique Images

If a picture is worth 1,000 words, and the average length of an English word is 5 letters, it would… Read More

Tools to Craft the Perfect Blog

Supply your social team with all the content they need to share by prioritizing your blog content. These tools will help make blogging a hassle-free process.

10 of the Best Blogging Tools

Blogging is one of the best ways to grow your business online. Blogs give you the opportunity to showcase your… Read More

Other Must-Have Marketing Tools

Social media shouldn’t be looked at in a silo. An effective social media strategy incorporates other facets of marketing from email, to SEO, content and more. Getting familiar with some of these additional tools can help you become a better and more efficient marketer overall.

Email Marketing Tools to Reach Your Audience

Use these email marketing tools to amplify your brand’s content beyond social media. These tools will allow you to run highly targeted and segmented marketing campaigns, that can also be combined with what you’re doing on social.

10 Free Email Marketing Tools to Save You Time and Money

Marketing trends and channels evolve over time. While some trends come and go quickly, one of the channels that has… Read More

Tools to Stay Organized & On-Track

Keep your entire marketing organization aligned and organized with these project management tools. Whether it’s setting due dates, assigning tasks or making it easy for your team to collaborate, project management tools are a must for brands preventing bootle-necking and poor efficiencies.

Project management tools for social media managers

If you’re like the average social media manager, you’ve got a suite of skills and a set of projects… Read More

Tools For the Entire Marketing Team

Equip your entire marketing team with the tools they need to perform their job at the highest level. This list of digital marketing tools covers social media, paid ads, SEO, video and everything in between.

41 Must-Have Digital Marketing Tools to Help You Grow

Not to be dramatic, but digital marketers today live and die by the tools of the trade. Modern marketers are… Read More

Published on

More Related Social Media Topics to Explore