Australian TikTok video ideas that convert

TikTok marketing is never one-size-fits-all, especially in Australia.

If you’re copying global trends and pumping out content without thinking about local context, don’t be surprised when your content fails to land on your customers’ “For You” pages. Aussie users want relevance: culture, humour and timing that actually sticks.

If you’re an Australian business, digital marketer or social media practitioner, check out these 10 high-quality TikTok video ideas with a local edge, from public holidays to pop culture, plus smart ways to plan and monitor your content strategy.

Why TikTok matters for Australian brands

TikTok is one of the fastest-growing social networks in Australia, with over 8.5 million active users, and they’re not just scrolling for fun.

More than 90% of Aussie consumers expect brands to be culturally relevant, and TikTok gives you the tools to deliver just that through high-quality, engaging short-form content. If it isn’t part of your digital marketing strategy, you’re missing out on serious leads.

Australians are stepping up their social media usage, and having a TikTok presence isn’t negotiable for Australian brands. It’s a no-brainer for building visibility and trust in a uniquely local way.

12 creative TikTok video ideas for Australian businesses

You don’t need big budgets or studio lighting to create TikTok content that hits. What matters is relevance.

In Australia, that means tapping into local humour, events and everyday experiences. The ideas below will help you show up authentically, spark engagement and stay culturally in tune.

Each of these TikTok video ideas includes tips for execution and a local twist to make sure it lands with Aussie viewers. And don’t worry, dancing and lip syncing aren’t required.

1. Post BTS footage

Behind-the-scenes videos give your audience a genuine look at what happens behind closed doors, whether it’s your workplace vibe, how products are made or your team in action.

Source: TikTok

To film workplace snippets or production processes, create short-form videos ideally between 10 and 30 seconds. TikTok users have short attention spans, so they won’t hang around forever.

Got a warehouse team? Show off their packing skills and hacks. Hosting an office work party? Capture the vibes. Try to include candid conversations or banter that show personality, bringing your audience into your space.

Keep an eye out for new trends that your team can take part in. Remember to add local Aussie flavour through slang, familiar icons and humour.

2. Show a DITL

Day-in-the-life content helps audiences relate to your brand on a personal level.

Capture short, dynamic clips that highlight typical Aussie routines, your morning coffee run, a quick surf session or the daily hustle at work. For small businesses and entrepreneurs, this approach can be especially interesting to audiences.

Keep the storytelling casual and authentic, focusing on moments that your local audience will recognise and connect with.

Source: TikTok

Adding local references, like mentioning the arvo heat, footy games, current political debates or even your favourite Melbourne café, can make your video feel uniquely Australian. DITL videos are the kind of quality content with huge potential to go viral.

3. Create a local poll

Using TikTok to poll your audience with fun, locally relevant questions is a great way to boost engagement and spark conversation.

So ask your followers about Aussie favourites, like which footy team reigns supreme, whether it’s ‘parmi’ or ‘parma’ or the ultimate debate: whether pineapple belongs on pizza. Keep it lighthearted and playful to encourage participation.

You can then use the poll results as content fuel. Create follow-up videos reacting to answers, highlighting favourites or even debating the results with your team. TikTok’s algorithm prioritises content using engagement markers, so this hack can really boost views.

4. Join trends with Aussie twists

You don’t have to reinvent the wheel to connect with Aussie audiences, take part in popular TikTok trends but add your own local twist.

Source: TikTok

Telstra nailed it by jumping on the “Who put this song on?” meme, using it as a chance to get audiences buzzing about their famous use of the Flight Facilities song, Clair De Lune, since 2016. And they didn’t even create video content to do it, just used a trending image template.

Find trending sounds, video snippets or memes that resonate with your brand, then add an Aussie flavour (slang, niche references, nods to culture). This approach keeps your content relatable and timely while showing you’re tuned into what’s buzzing in Australia.

5. React to Aussie pop culture moments (TV, sport, memes)

Tap into what Aussies are already watching and talking about by reacting to local pop culture moments, whether it’s a big TV finale, a sports game highlight or a viral meme sweeping the nation.

Source: TikTok

Sharing your brand’s take on these moments helps you stay relevant and shows you understand your audience’s interests.

Keep reactions authentic and timely, adding humour or insight that resonates with your community. Throw in a few trending hashtags, tag any relevant accounts and actively reply to comments. This kind of content sparks conversation and encourages followers to like, engage and share.

6. Collaborate with local creators for UGC

If content creation isn’t a cost you can afford in-house, you can partner with a local loved TikTok creator to share authentic testimonials or product demos that feel genuine and relatable.

When Aussie creators talk about your brand, it builds next-level trust with their audiences, 46% of locals have purchased products promoted by influencers.

To get this right, choose creators whose style and values align naturally with your brand. And allow them to put their unique spin on the content, think fun reviews, a day-in-the-life featuring your product or a storytelling video highlighting your brand’s USP.

Source: TikTok

MCoBeauty nails this, partnering with well-loved Aussie creators across varying niches to promote their skincare and makeup.

7. Meet the team

Humanise your brand by putting your team front and centre, allowing them to make content that’s relatable, fun and authentic.

A simple way to do this? Film lighthearted content. Go for slang challenges, unhinged office interviews and workplace pranks, especially when connecting with Aussie audiences who love a bit of banter.

Source: TikTok

Above all else: keep it casual and fun. Have your team answer rapid-fire questions or share their favourite snacks for lunch. These kinds of videos are easy to make and instantly boost relatability and trust with local audiences.

8. Create “What not to do” videos

Flip the script by showing viewers what not to do, then position your brand as the fix. It’s cheeky, but it works.

Focus on common mistakes customers make, outdated trends, awkward DIY attempts and first-time fails. This kind of content boosts brand awareness using humour, education and subtle positioning, all in one.

Keep the tone playful while still being helpful. For example, if you’re a skincare brand, you might poke fun at using body wash as a face cleanser, then follow up with a tip or product recommendation.

It’s entertaining, relatable and reinforces why your brand exists in the first place.

9. Celebrate Australian holidays with pride

Use national holidays or cultural events as a launchpad for timely, local content.

The AFL Grand Final, the Hottest 100 countdown, the Big Bash, these moments all give your brand a reason to show up in a way that feels relevant and community-minded.

Source: TikTok

You can tie the theme into your products, shout out Aussie creators or highlight how your team celebrates. Just be mindful of tone, some holidays are lighthearted, while others call for a more respectful or educational approach.

Done right, this kind of content helps you connect through shared values and lived experience.

10. Show how a past video went viral

With 55% of Aussies willing to swap their 9-to-5 for influencing, your brand has a chance to help out (and score views, follows and fans in the process).

Pull back the curtain on your own TikTok wins. If a post took off, share why. Was it the audio, the timing, the hook or something uniquely Australian?

Breaking it down step by step gives your audience insight and positions your brand as one that gets TikTok.

Keep it simple: show the original video, walk through what made it work and share one or two takeaways others can apply. Remember, you’re not showing off. You’re teaching, inspiring and proving you know how to speak to an Australian audience.

11. Tap into Aussie vs. international comparisons

Play into cultural quirks by comparing Aussie habits, sayings or products with their overseas counterparts.

Think joking about the different meanings of the word ‘thong’ in the US and Australia, or how we have the classic Bunnings snag compared to US hot dogs. These cultural contrasts are always a hit.

Source: TikTok

Use humour, visual comparisons and everyday references to drive relatability and engagement.

This kind of content is perfect for comments, shares and stitching responses from local followers who’ve seen the same differences in real life.

12. Spotlight your local community

Show audiences you’re more than a brand, you’re part of the neighbourhood.

Use TikTok to highlight the people, places or causes that matter to your team. It could be a quick chat with the local barista who knows your coffee order, behind-the-scenes at a community fundraiser or a collab with a nearby small business doing great work.

Source: TikTok

This kind of content builds trust with potential customers, encourages local pride and invites your audience to see your brand as a familiar face, not just a logo.

How to plan your TikTok content strategy for Australian audiences

TikTok rewards consistency, but that doesn’t mean posting at random. A strong content plan starts with understanding what matters to Australian audiences and when.

Use Google Trends and TikTok’s search to spot what Aussies are actively looking for and engaging with. Then dive even deeper with Sprout Social’s AI-driven social listening tool to get results tailored to your unique audience.

Next, start aligning your brainstorms with local context. Look at Australian public holidays, school terms, cultural festivals (hi, Splendour in the Grass) and even seasonal shifts (because yes, winter campaigns hit differently in Melbourne than in Queensland).

From there, build out a monthly content calendar. Sprout Social’s social media calendar makes it easy to map ideas, draft captions and time your posts around key events, all in one place. You can also coordinate across platforms so your TikTok strategy fits into your bigger brand story.

Planning with a local lens keeps your content timely, discoverable and more likely to resonate.

Ways to measure performance with Sprout Social

To get real results on TikTok, you need to know what’s working and why.

Sprout Social’s TikTok Management Tools help break down everything, from video views and audience demographics to hashtag performance, so you can spot winning content and double down on what’s landing.

It’s not just TikTok either, you can see all your social media metrics in a single dashboard.

Use hashtag tracking to see which topics Aussie users are actually talking about, whether it’s a niche meme, pop culture moment or viral audio.

And lastly, don’t ignore your audience and their responses to your content, paying attention is crucial for nurturing TikTok engagement. Sprout Social’s Smart Inbox helps you keep up with comments and conversations in real time.

Track what’s trending and turn your TikTok data into strategy.

Collaborate with creators who reach your audience

Partnering with local TikTok creators is one of the easiest ways to boost your brand’s relevance and reach with Aussies.

Sprout Social Influencer Marketing uses AI-driven data to make it simple to discover, vet and collaborate with influencers who genuinely connect with your target audience.

Identify creators based on follower demographics, engagement rates and content style, so you can be confident your brand voice aligns with theirs. Plus, streamlined campaign management means you spend less time on logistics and more on leveraging.

Ready to tap into Australia’s vibrant TikTok creator community? Book a demo to see how Sprout can help you find the right creators in Australia.

Start winning on TikTok with Sprout Social

Creating TikTok content that connects with Australian audiences means understanding local culture, trends and timing. And that means you need a strategy.

Planning your content with a local lens, measuring performance with detailed analytics and collaborating with the right creators will keep your strategy sharp and results-driven.

Stop guessing what to post. Start your 30-day Sprout Social trial and start seeing real results on TikTok.