11 Sprinklr alternatives and competitors (2025 comparison)

From brand awareness and community management to lead generation and customer care, social media supports a range of business functions. With so many touchpoints, brands need social media management software to support their efforts.

The 2025 Sprout Social Index™ found that marketers plan to leverage the AI in most sophisticated social media tools to reduce the mental load of tasks like monitoring social media, completing key tasks and conducting data analysis.

But with so many tools to choose from, deciding on the best fit for your business is challenging.

For mid-sized brands and enterprise teams, finding a robust social media management solution without the steep learning curve of a full enterprise suite is essential. See how Sprinklr, a customer experience management solution offering social media tools, stacks up against top Sprinklr competitors to simplify your search and choose the solution that works for you—and your team.

11 Sprinklr alternatives and competitors 2025

Your social media needs are unique. You may need a social media management platform that grows with your business, empowers your team with user-friendly workflows and/or delivers cutting-edge AI-powered analytics. To find the right fit, here are 11 tools to explore and compare.

1. Sprout Social

Sprout Social enables your team to manage your entire social media strategy and deliver exceptional customer care—all from one place. Effortlessly connect your networks and access the capabilities to publish content, track performance, engage your audience and support customers.

Sprout’s AI-powered workflows help your team work faster and see value faster, driving impactful social media marketing that connects to real business outcomes. It’s no wonder G2 named Sprout the #1 Best Software Product of 2024.

Whether you’re managing a growing team that needs a fast, user-friendly tool with robust social media customer care or your enterprise needs AI-driven insights for better engagement hosted on an efficient, scalable platform, Sprout offers an intuitive alternative to Sprinklr.

Key capabilities:

• Social media publishing and scheduling: Plan, schedule and auto-post across all major networks (TikTok, Facebook, etc.) with a centralized calendar. Streamline content approvals and get optimal send-time suggestions based on audience data.
• Social engagement: Collect all social messages in one Smart Inbox for real-time engagement. Collaborate efficiently by tagging, filtering and assigning messages and automate responses with rules and suggested replies to streamline workflows.
• Analytics and reporting: Gain actionable insights with prebuilt and customized reports on key metrics like engagement, audience growth and performance (paid vs. organic). Take advantage of cross-channel reporting and exportable data for presentations.
• Customer care and CRM: Strengthen customer relationships with a lightweight social CRM that stores conversation histories and notes all team members can access. Track, tag and segment user interactions efficiently. Plus, gain a crucial 360-degree view of your customer with a powerful Salesforce Service Cloud integration.

Learn more about the differences between Sprout Social vs. Sprinklr.

Start a free Sprout Social trial

2. Agorapulse

Agorapulse is a Sprinklr alternative that offers social media management solutions. It’s user-friendly and offers collaborations for social media teams.

Key features: 

• Foundational management: The platform has a unified inbox, scheduling, publishing and reporting. Its calendar offers UTM tracking and a link in bio functionality.
• Popular integrations: Agorapulse offers integrations with a variety of major networks, such as X (formerly Twitter), Facebook, Instagram and YouTube. It has a Google Analytics integration as well.
• Seamless workflow: Assign posts and tasks to team members and build intuitive approval processes.

3. Buffer

Buffer is a Sprinklr competitor that’s an option for creators, entrepreneurs, startups and small businesses. Like the other Sprinklr alternatives on our list, it offers automated features for social media teams.

Key features:

• Full workflow: Buffer provides a publishing calendar and analytics.
• AI features: Its tool has an AI assistant to help with social media marketing efforts like creating content.
• Key integrations: The platform has integrations with major social networks and other tools like Canva, Dropbox and OneDrive.

Curious how Sprout compares to Buffer? Compare Sprout Social vs. Buffer or explore a list of Buffer alternatives.

4. BuzzSumo

BuzzSumo is a Sprinklr alternative that specializes in content and influencer discovery, particularly for journalists.

Key features:

• Competitor information: The app lets you view top-performing content for your brand and direct competitors.
• Spot key people: BuzzSumo allows you to identify high-impact journalists so you can pitch them within the platform.
• Core integrations: It integrates with X, LinkedIn, Facebook and Reddit.

5. Rival IQ

Rival IQ is a Sprinklr alternative that specializes in analytics and reporting. It offers competitive analysis tools that help you benchmark your brand’s social media performance against competitors.

Key features:

• Specific reporting: The platform provides filters to compare brands against the entire industry or create custom dashboards to evaluate your business against direct competitors.
• Competitor notifications: Rival IQ provides competitor alerts to keep track of your competitors’ performance across social.

6. Brandwatch

As you research Sprinklr alternatives, Brandwatch is another option that offers data analytics for consumer intelligence and social media content management. It includes competitive benchmarking, trend spotting and sentiment analysis.

Key features:

• AI smart alerts: The platform notifies you when there are spikes or drops in brand mentions.
• Essential integrations: Brandwatch integrates with major social networks like Facebook, Instagram and TikTok.
• Customizations: The solution’s dashboard is easy to tailor to your social team’s needs for tracking and performance.

We also have a list of Brandwatch alternatives for you to review.

7. Brand24

Brand24 is a Sprinklr competitor that specializes in social listening. It provides real-time social media monitoring, which enables businesses to track and engage with online conversations about their brand.

Key features:

• Instant notifications: Brand24 sends alerts for mentions so users can quickly respond to questions and customer feedback.
• Trend tracker: The platform helps you identify trending topics to better understand what content resonates with your audience.

8. Loomly

Loomly is a Sprinklr alternative that’s popular for its content calendar and collaboration tools. It supports social media managers in crafting, optimizing, scheduling and creating content across multiple social networks with automated publishing features.

Key features:

• Automations: The platform helps you automate UTM parameters to quickly build custom UTM tags to include in your social posts.
• Core integrations: Loomly integrates with Instagram, LinkedIn, Facebook, TikTok, YouTube and other major networks.

9. Zoho Social

Zoho Social offers social media management functionality that’s similar to the other tools on our list, with post scheduling, social monitoring, analytics and custom reporting.

Key features:

• Integrations and internal management: You can connect major networks, but Zoho Social also offers social CRM integrations to track customer interactions.
• Workflow management: Leads can assign tasks and other responsibilities to team members.

10. Meltwater

If you’re looking for a Sprinklr alternative to support your public relations and brand monitoring, consider Meltwater in your research. It’s a media intelligence platform that provides insights across social media and various news and digital channels.

Key features: 

• Listening: You can track and measure online conversations and brand mentions or use Meltwater’s sentiment analysis to learn about the tone of news content.
• AI capabilities: Your team can use AI to turn data into actionable insights.

If you’re looking specifically for a list of Meltwater alternatives, we have you covered.

11. Hootsuite

Hootsuite, founded in 2008, is a veteran in the social media management space. This Sprinklr competitor is known for its publishing and analytics features.

Key features:

• Multi-platform management: You can schedule and analyze content across multiple social media networks.
• Team capabilities: Hootsuite offers tools to support social media collaboration, such as team dashboards and task assignments.
• Key integrations: It can integrate with a range of social media networks like Instagram, Facebook and X.

What to look for in a Sprinklr alternative

Make sure your choice of software ticks off all the right boxes. Here are some essential features to consider for your alternative platform:

• Advanced analytics: Don’t miss critical insights and a chance to improve your strategies. Your social media management solution should deliver a wide array of analytics for as many metrics as possible. Leverage visual reporting tools, like those offered by Sprout, to gain metrics and insights into organic and paid content, tracking engagements, post link clicks, campaigns and more.
• Social listening: A solid social listening tool works across all your social networks. It ensures you know what your customers and target audience are saying about your brand. With 98% of social media professionals agreeing on the importance of staying on top of online trends and culture (according to the Index), social listening isn’t a luxury—it’s essential. Look for a platform that helps you search, track and spot key trends and doesn’t require technical expertise to build queries.
• AI and automation: The rise of AI and automation is an opportunity for social media teams to offload manual tasks and make more room for strategic efforts. Sprout’s data also found that 54% of marketers say AI will grow social teams, and 53% believe AI offers significant benefits for social media. Look for solutions that incorporate AI to boost growth and scalability.
• User-friendly interface: Your team should be spending their valuable time creating buzz-worthy campaigns—not weeks figuring out new features. When your team enjoys their tool, they’ll get better at it faster and deliver stronger reporting, insights and strategies.
• Seamless platform integrations: Your social media management software should integrate with all your social networks and critical business tools, such as Salesforce, Tableau, Hubspot and Microsoft Dynamics 365.

Choosing the right social media management platform for your team

Choosing the right social media management tool starts with clearly defining your team’s actual needs. Create a decision-making framework that guides your selection process and helps you prioritize must-have capabilities (like improved team collaboration and easy-to-understand reports) over nice-to-haves. This focused approach will streamline your research, leading you to platforms that support your business-critical social media strategy.

As you narrow your options, consider these key benefits:

Provides insights into analytics

Look for a platform with tools that quickly surface the data and insights you need to prove the value of social and your social media strategy. Your team can share these analytics to clearly demonstrate the impact of their social strategy and its connection to business goals, building buy-in from stakeholders and informing broader business strategies.

Improves communication and tracking

Equip your team with inbox management, live updates and collaboration tools for easy communication. Maintain accountability with audit trails and the ability to turn social messages into actionable cases with helpful context for sales, support tickets and more.

Strengthens collaboration

Everyone should be able to collaborate on your social strategy. Control access with profile permissions so your team can share a calendar, assign posts and projects, set message approvals and work together on drafts.

Scales as you grow

Your social media management solution should grow with you. Look for flexible plans that accommodate different team sizes and needs, whether you’re a small, large or growing company. Check how easy it is (or not) to upgrade or downgrade plans. Choose a platform that also helps you scale with your growing audience.

Leverages innovation

Future-proof your social media strategy with a platform that demonstrates smart innovation. Invest in a platform that invests in AI tools, advanced social listening features, new social media platform integrations and other evolving trends so you don’t have to worry about keeping up.

Social media management alternatives

Each platform on our list of Sprinklr alternatives has features that help with different parts of social media management. This gives businesses many tools to choose from when seeking to improve their online presence and engagement.

The ideal social media management platform for you, your team and your social strategy should come equipped with all the features you need, from robust reporting functionality to an intuitive user experience tailored to your goals and objectives.

Try Sprout with a free 30-day trial and experience firsthand how our tools can transform your social media management and deliver better results.

Sprinklr competitors FAQs

Why look for a Sprinklr alternative?

Each platform has different limitations and strengths. That’s why it’s important to compare multiple tools, as you can in this article. It’s also worth re-evaluating your chosen platform to ensure it’s still the right fit for your business.

Who is Sprinklr best for?

Sprinklr is a good option for enterprises with a large multi-platform social media management program.

Does Sprinklr have a free trial?

Sprinklr doesn’t offer a free trial. The platform asks that you sign up for its demo to learn more.

Which businesses benefit more from Sprout Social?

We made Sprout Social to help social media teams scale, which makes it a smart choice for companies of all sizes. You can use Sprout for social marketing strategy, customer engagement, social listening and team collaboration.

Along with Sprout’s actionable tools and user-friendly interface, it’s also been a successful ROI tool thanks to its insights. Based on our study, Sprout delivered a return of 268% in three years with $1.3M in savings.