11 Sprinklr alternatives and competitors to check out in 2024

From brand awareness and community management to lead generation and customer care, social media supports a range of business functions. That’s why marketers use social media management software to help support their efforts. For example, The 2023 Sprout Social Index™ found 50% of marketers said they plan to use advanced social media management tools to streamline workflows, increase efficiency and scale social customer care.

But with so many tools to choose from, deciding the best fit for your business is challenging. Founded in 2010, Sprinklr is a customer experience management tool that offers social media management solutions. In this article, we’ll share information about the platform, along with Sprinklr competitors to help aid your research so you can select the tool that’s right for you. The information in this article is as of August 14, 2024.

1. Sprout Social

We’re including Sprout as the first platform in our list of Sprinklr alternatives because we truly believe in our product’s performance and value. We’re an industry-leading provider of cloud-based social media management software. And our historic accolades from G2–the world’s largest and most trusted software marketplace for customer reviews—prove it.

Sprout Social has been chosen as a G2 Enterprise Leader every quarter since 2018. Sprout was also named #1 Best Software Product in G2’s 2024 Software Awards. This means we earned the number one spot when compared across products in every software category, not just social media management. If you want to learn more about Sprout Social vs. Sprinklr, give our article a look.

As an all-in-one social media management platform, we offer scheduling, publishing, analytics and reporting solutions. Use Sprout’s Smart Inbox to plan and post content and My Reports to track the metrics relevant to your brand. Artificial intelligence (AI) and automation tools like AI Assist—which helps you write content—are built throughout Sprout so you save time and effort.

Sprout also offers integrations with major networks including Facebook, Instagram, LinkedIn, YouTube, TikTok, X (formerly known as Twitter) and more. To enable our customers to deliver stand-out social customer care, we have integrations with Salesforce, Zendesk, HubSpot, Tableau and Microsoft Dynamics 365. And our Case Management solution enables teams to provide faster support. If you’re looking for end-to-end campaign management, you can use Sprout’s Listening and campaign reporting alongside our influencer management platform, Sprout Social Influencer Marketing (formerly Tagger).

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2. Agorapulse

Agorapulse is a Sprinklr alternative that offers a variety of social media management solutions. The platform has a unified inbox, scheduling, publishing and reporting. Their calendar offers UTM tracking and a link in bio functionality. They offer integrations with a variety of major networks such as X, Facebook, Instagram and YouTube. They have a Google Analytics integration as well.

3. Buffer

Buffer is a Sprinklr competitor that’s an option for creators, entrepreneurs, startups and small businesses. Buffer is like the other Sprinklr alternatives on our list. It has a publishing calendar, analytics and an AI assistant to help with marketing efforts like creating content. The platform has integrations with major social networks and other tools like Canva, DropBox and OneDrive.

4. BuzzSumo

BuzzSumo is a Sprinklr alternative that specializes in content and influencer discovery, particularly journalists. You can view top-performing content for your brand and direct competitors. And once you identify high-impact journalists, you can pitch to them within BuzzSumo. The platform integrates with X, LinkedIn, Facebook and Reddit.

5. Rival IQ

Rival IQ is a Sprinklr alternative that specializes in analytics and reporting. It has competitive analysis tools that help you benchmark your brand’s social media performance against competitors. You can use filters to compare against your entire industry or create custom dashboards to evaluate your business against your direct competitors. Rival IQ also provides competitor alerts so you don’t miss a beat of your competitor’s performance across social.

6. Brandwatch

As you research Sprinklr alternatives, Brandwatch is another option that offers data analytics for consumer intelligence and social media management. It includes competitive benchmarking, trend spotting and sentiment analysis. Along with the ability to create customized dashboards to track and measure performance, the platform offers AI smart alerts so you can respond to spikes or drops in brand mentions. Brandwatch integrates with ​​major social networks such as Facebook, Instagram and TikTok.

7. Brand24

Brand24 is a Sprinklr competitor that specializes in social listening. It provides real-time social media monitoring, enabling businesses to track and engage with online conversations about their brand. For example, Brand24 has an instant notification system, which sends alerts for mentions so users can respond to questions and customer feedback. You can also identify trending topics to better understand what content resonates with your audience.

8. Loomly

Loomly is a Sprinklr alternative known for its content calendar and collaboration tools. It supports social media managers in crafting, optimizing, scheduling and posting content across multiple social networks with automated publishing features. For example, you can automate UTM parameters to quickly build custom UTM tags to include in your social posts. Loomly integrates with Instagram, LinkedIn, Facebook, TikTok, YouTube and other major networks.

9. Zoho Social

The next Sprinklr competitor on our list is Zoho Social. The platform offers social media management functionality similar to the other tools on our list with post scheduling, social monitoring, analytics and custom reporting. You can connect major networks, but Zoho Social also offers social CRM integrations to help track customer interactions.

10. Meltwater

If you’re looking for a Sprinklr alternative to help support public relations and brand monitoring, consider Meltwater in your research. Meltwater is a media intelligence platform that provides insights across social media and various news and digital channels. You can track and measure online conversations and brand mentions or use their sentiment analysis to learn about the tone of news content.

11. Hootsuite

Founded in 2008, Hootsuite is a veteran in the social media management space. This Sprinklr competitor is known for its publishing and analytics features. You can schedule and analyze content across multiple social media networks. They have tools to help support social media collaboration, such as team dashboards and task assignments. Hootsuite can also integrate with a range of social media networks.

Social media management alternatives

Each platform on our list of Sprinklr alternatives has features that help with different parts of social media management. This gives businesses many tools to choose from when seeking to improve their online presence and engagement. Sign up for a free 30-day trial with Sprout to experience first-hand how our tools will help elevate your social media management.