Social Media Strategy

Dive into best practices for overall social media strategy.

Featured

Categories
- Social Media Management
- Social Media Publishing
12 effective social media automation tools to use in 2025
Published on October 8, 2025 Reading time 13 minutes
Categories
- Customer Zero
- Customer Zero: Social media marketing
Social media marketing: What it is and how to build your strategy
Published on February 19, 2025 Reading time 33 minutes
Categories
- Social Media Content
- Social Media Marketing
How to craft an effective social media content strategy
Published on September 16, 2025 Reading time 10 minutes

All Social Media Strategy

Categories
- Media & Entertainment
- Social Media Marketing
Social Spotlight: How Netflix uses social to create a brand experience
Reading time 4 minutes
Categories
- Leveling Up
- Social Media Analytics
UTM tracking & URL shortening for social media marketers
Published on September 19, 2019 Reading time 9 minutes

Reimagine Social Media for Business Growth

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Categories
- Social Media Content
- Social Media Marketing
10 Call to action phrase examples that increase clicks and conversions
Published on September 19, 2019 Reading time 7 minutes
Categories
- Real Estate
- Social Media Content
How to effectively use social media for real estate
Published on August 22, 2019 Reading time 10 minutes
Categories
- Case Study
- Community Management
How Benefit turns cosmetics into connection using Sprout Social
Categories
- Marketing Disciplines
- Other Platforms
AdWords Quality Score: What marketers need to know
Published on August 14, 2019 Reading time 7 minutes
Categories
- Case Study
- Community Management
How Sprout Social helps the Chicago Bulls take its social media game to the next level
Categories
- Case Study
- Customer Care
How Loews Hotels & Co succeeds at scale with Sprout Social’s all-in-one platform
Categories
- Influencer Marketing
- Social Media Engagement
What are fake influencers and how can you spot them?
Published on July 23, 2019 Reading time 8 minutes
Categories
- Branding & Creative
- Instagram
Instagram Story ads: Rules and best practices for impressive results
Published on June 24, 2019 Reading time 6 minutes
Categories
- Case Study
- Consumer Goods
How Stoneacre Motor Group achieved £1 million in sales using Sprout Social
Categories
- Case Study
- Community Management
How Trek uses Sprout Social to support its social strategy around the globe
Categories
- Digital Transformation
- Marketing Disciplines
The wisdom of the social crowd
Published on May 14, 2019 Reading time 4 minutes
Categories
- Social Media Engagement
- Social Media Marketing
9 stats social media marketers need to show their bosses ASAP
Published on May 7, 2019 Reading time 8 minutes
Categories
- Data Report
- Leveling Up
#BrandsGetReal: What consumers want from brands in a divided society
Categories
- Data Report
- Leveling Up
#BrandsGetReal: Social media & the evolution of transparency
Categories
- Competitive Strategies
- Social Listening
How to one-up your competition with social media industry analysis
Published on April 10, 2019 Reading time 7 minutes
Categories
- Case Study
- Social Listening
How James Hardie® learned more about its audience and optimized operations using Sprout Social
Categories
- Marketing Disciplines
- Social Media Content
A new lens on YouTube: from content hub to relationship builder
Published on March 19, 2019 Reading time 5 minutes
Categories
- Case Study
- Community Management
How Keele University builds its brand and loyalty using Sprout Social

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