Why Do Brands Pay Lip Service to Social Media?

Chris Lake weighs in on a study by Sprout Social, which explored how responsive brands are on social media channels.

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Resources for you

37 free social media strategy templates that will elevate your workflows
Published on May 13, 2025 Reading time 14 minutes
[Toolkit] Everything You Need to Prove Organic Social Media ROI
The 2025 Sprout Social Index, Edition XX
[Toolkit] Essential AI Marketing Resources for Social Media Managers

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