Although Pinterest is growing at record-breaking speeds, not everyone deems it a good fit for their brand. Because of this, the company is now helping site owners prevent their content from appearing on pinboards.
Pinterest encourages members to pin content from websites onto digital pinboards. A major concern of site owners is that the company allows its members to add copyrighted content without the creator’s permission.
To avoid lawsuits, Pinterest will now provide site owners with a snippet of code — located in the Help section — to deter visitors from pinning their content.
“We care about respecting the rights of copyright holders,” co-founder Ben Silbermann stated in a recent blog post. “We understand and respect that sometimes site owners do not want any of their material pinned.”
Once the new code is in place, if someone attempts to pin something, he or she will see a message that reads “This site doesn’t allowing pinning to Pinterest. Please contact the owner with any questions. Thanks for visiting!”
In addition to the code, Pinterest in testing a 500-character limit for pin captions in hopes of preventing individuals from stealing blog posts. This feature hasn’t rolled out to the public yet.
Although finding and crediting the original source is preferred, not everyone follows that rule. Pinterest hopes that this code will help to protect photographers’ and publishers’ work.