Twitch changed the game when it comes to creating online communities.
What was once a platform known for the live-streaming of video game playing, Twitch has since become the go-to medium for live-streaming just about anything.
From eSports to real sports, from watching vintage TV shows to sharing music and art, there’s a Twitch channel for just about any interest.
In fact, their substantial growth in popularity is probably why Amazon was willing to spend $970 million dollars to acquire Twitch in 2014.
Since then competition to become the next big streamer has grown intense as content creators look to become the next superstar like Ninja, a video game streamer with over 9 million followers and an average live viewership of 95,000 users.
And those who can create a large Twitch community gain substantial benefits.
Whether you become a certified Twitch partner, find your own sponsors, generate direct donations from fans or sell your own merchandise, the opportunity to leverage Twitch to supplement your company’s income or create a new income is substantial.
And for those game creators building out a Twitch presence, there is additional benefits in increasing sales and player retention.
But growing your Twitch following can be tough.
That’s why Sprout Social is excited to announce our Twitch partnership and new Twitch extension: Live Twitter Feed.
Twitch and Sprout Social partnered to create a Twitch extension streamers can use to share messages with their viewers.
When a broadcaster downloads the Live Twitter Feed extension it is then added to their Channel page, the place viewers come to watch them broadcast.
While the broadcaster is live, Sprout’s Twitch extension will pull all of their Tweets into an extension on their Channel page so viewers can keep up with all of the broadcaster’s key messages.
While most users currently have a link to their Twitter page from their channel, those links are limited to static images like the one below.
This new extension format is the first of its kind to create a rich experience right from a users Channel by actually sharing the latest content and encouraging users to visit the streamers’ Twitter page.
The extension is different from the normal “Stream Chat” that viewers and streamers use to communicate with one another during streams (seen below).
This is instead a way for just the streamers to share announcements and any other content to their Channel. This makes it simple to share engaging content to Twitch and Twitter simultaneously, increasing user engagement and viewership.
Streamers are looking for ways to grow their Twitch audience and social media footprint, and that’s exactly what our new extension aims to help with. Three of the core reasons to download the extension are to:
- Connect with fans before and after broadcasts to boost viewership
- Tweet commentary during live broadcasts to increase engagement
- Grow a larger social media audience to increase revenue generation
Whether you’re a company that develops and markets your own video games, or a content creator looking to increase your Twitch presence, these are the key factors to help you succeed on Twitch.
1. Connect with Fans Before and After Broadcasts
A portion of streamers’ revenue comes from the number of individuals who tune in live for a stream. In fact, in order to become a Twitch partner you need to maintain a certain number of live viewers on each individual stream.
To increase the number of viewers you have for your broadcasts you need to inform viewers when you’re going live. Here’s where the Live Twitter Feed extension comes in handy.
Instead of simply sharing your streaming schedule to your Twitter or Twitch page individually where only a percentage of your social following lives, you can publish to both pages simultaneously alerting users when you’re going live.
Here’s an example of an engaging way streamer DrLupo announced an upcoming stream.
Another example is seen from Twitch star Ninja.
Before you close out your live stream you can share another announcement telling users when you’ll be live next and how to connect with you on other social media channels.
This way viewers know to tune-in next time and also follow your Twitter presence for additional messages between shows.
We get into scheduling all of your messages in advance in the section on using Sprout Social.
2. Tweet Commentary During Broadcasts
One of the reasons viewers love Twitch is the interactivity during broadcasts, so content creators should consistently create and send messages during live sessions.
One of the key benefits of doing so with the Live Twitter Feed extension is that when you post your commentary directly to Twitter, you not only reach your Twitch audience with the extension but also take advantage of the additional reach of your Twitter audience.
Try including relevant hashtags or Twitter handles to increase your reach and subsequently the number of people viewing your live sessions.
3. Grow a Larger Social Media Audience
Your target audience isn’t just on Twitch. It’s likely that they visit a number of different social media platforms to follow their favorite brands and influencers.
Cross-promoting your individual social media pages is a great way to increase your following and overall social footprint.
Once you push Twitch users to Twitter or Twitter users to Twitch, it’s more likely they’ll be exposed to your other social channels and follow you.
You can then leverage those channels to tell viewers when to tune-in to your broadcasts.
You see links to social media profiles on almost all Twitch Channels. This is just a more interactive way to get viewers to click through to your channels to follow you.