With 34.5% of individuals preferring to turn to social media for their customer service needs, it’s imperative that your business is equipped to address and solve consumer questions on its social platforms. Social customer care is about more than directing your audience to a 1-800 number or email address. It’s about building relationships that last and connecting with fans on an individual level.
Sprout’s social customer care features provide your business with the tools it needs to build and nurture lasting relationships with new and existing consumers. This product guide from Sprout will show you how to implement and measure a customer care strategy that’s effective for your team.