MarTech Stacks Need a New Center of Gravity

Pre-pandemic, consumers largely expected the brands they interact with to provide a cohesive buying and support experience, regardless of channel. Today, it’s non-negotiable. Delivering on these consumer expectations is impossible without a tech stack that can meet your prospects and customers where they are. According to data from our most recent Sprout Social Index™ report, they’re on social. 

An organization’s view of the customer will always be incomplete if social data remains siloed from other critical systems, be it your content management, customer relationship management or marketing automation tool. That’s why we partnered with AWS to help you rethink the role of social media management in your tech stack. In this guide, you’ll learn:

• How social data can complement your existing sources of customer and prospect data for a more accurate picture of your audience
• Which integrations matter most when vetting new social media management software
• How to better collaborate with IT leaders by asking the right questions at every stage of your tech buying process 

Download the guide and find out how an integrated social media management platform can revolutionize your martech stack today.