It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with your brand or business. Facebook made the new Timeline format mandatory for all business and brand Pages today, so we’re providing a handful of resources to help you make the transition.

Facebook Page administrators gained the ability to switch to Timeline weeks ago, but the deadline at which Facebook is forcing the change is today.

Research firm Simply Measured determined that Facebook Page fan engagement increases 46% with the addition of Timeline, so this change is actually something to be excited about. You just need to make sure you make the transition smoothly, and that you familiarize yourself with what features have been added — and lost.

Here’s everything you need to get started and start leveraging this new tool for maximum effect.

Was this tip helpful? Do you have any more ideas for getting the most out of Facebook? Let us know in the comments!