It’s hard to say how many people actually come across individual posts for this to have an impact on your Page’s Likes. If Facebook extends this functionality to Sponsored Stories, it could provide much more value for advertisers.
In the mean time, there’s still some benefit to this: individuals that come across single posts won’t have to look much further in order to Like your Page.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.