Continuing its mobile expansion, Facebook is testing a module that prompts members to Like a Page after checking in to a location.
Currently Facebook users can check in to your business from their News Feeds, but have to search for your Page in order to Like it — something which many people probably put off until later.
Appearing on Timeline and in News Feeds, the new module suggests the Page for the location almost immediately after check in. This offers local businesses a new marketing opportunity, assuming customers tap the Like button. It’s especially valuable for those that can’t send messages to people who check in, as it gives you a chance to engage through the News Feed.
What the social network needs to be careful of is not interrupting the user experience. Facebook is likely testing how its members react to suggestions based off of check-ins, as well as the placement of these recommendations.
However, the prompt itself isn’t as interesting as its functionality. If successful, it’s possible that businesses could soon take advantage of real-time location-based advertising — something that has been speculated about, but not confirmed by Facebook.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.