How to set up a social media for travel marketing strategy
December 17, 2019 — We’ve all seen the social posts: selfies from a beach vacation, airplane wings en route to a faraway destination and… Read More
Engagement
Social media is built upon and powered by engagement. To reach your community in a deeper way, consider the following collection of curated content, and learn more about Sprout’s social media engagement tools.
Tips for marketing to parents from top brands
December 4, 2019 — The digital age has made parenting much different than it used to be. Now there are ads on kids’ games,… Read More
What is influencer marketing: How to develop your strategy
December 3, 2019 — A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems… Read More
15 answers to common social media questions
December 3, 2019 — Whether you’re just getting started with social media marketing, or you’re an experienced marketer, there’s always something new to learn. Read More
Creating an online review management strategy
December 1, 2019 — Reviews for local businesses are everywhere. As consumers, we search for opinions and ask our friends for recommendations. From the… Read More
Your 5-step Pinterest marketing strategy
November 20, 2019 — While Pinterest originally was known for being the go-to site for finding recipes and home decor ideas, there is so… Read More
How to use social media crowdsourcing effectively
November 13, 2019 — A few months back, Jarett Wieselman from Netflix sent out the following tweet asking people what they mean when they… Read More
Best Instagram caption ideas for engagement
November 12, 2019 — With its massive user base and image-rich layout, Instagram gives you the perfect platform to visually… Read More
How to make sure you’re marketing to Gen Z the right way
November 11, 2019 — For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at… Read More
How to search your Twitter history and why you want to
November 7, 2019 — When running social media for your business, it’s important to be on top of all aspects of your accounts. This… Read More
12 Ways to use social media for education
November 6, 2019 — There are many different ways to use social media for education. Social media has various uses in the classroom as… Read More
How to build brand loyalty that lasts
October 23, 2019 — Consumers have endless options when it comes to the things they want to buy and yet 90% still report… Read More
How to Find and Reach Your Target Audience on Instagram
October 22, 2019 — Having in-depth knowledge of your Instagram target audience is an essential part of a successful Instagram marketing strategy. Unless you… Read More
Which Social Media Channels Work for Your Brand?
October 21, 2019 — Does your business need a Twitter account? Is Snapchat the right social media app to expand your brand? Should you… Read More
How to create successful social media contests that convert
October 18, 2019 — How can you come up with a fast and surefire way to generate huge audience engagement on social media? Put… Read More
How to write a social media case study (with template)
October 10, 2019 — You’ve got a good number of social media clients under your belt and you feel fairly confident in your own… Read More
How to Create a Hashtag For Your Brand
October 10, 2019 — With so many advertisements, billboards and commercials in our face, it’s tough to find one without a hashtag. In the… Read More
How to use Twitter effectively & grow your brand
October 9, 2019 — Twitter is home to 330 million monthly active users. These people visit the channel from all… Read More
The guide to winning social media for law firms
September 26, 2019 — For years, social media has been a popular marketing channel for consumer brands. You see companies like Wendy’s, Airbnb and… Read More
10 Call to action phrase examples that increase clicks and conversions
September 19, 2019 — Creating social media content is much more than simply writing clever captions to accompany your photos and blog posts. While… Read More