What you need to know to create a social media budget
March 5, 2020 — No matter what size company you’re at or if you’re just a team of one, the value of social media… Read More
Engagement
Social media is built upon and powered by engagement. To reach your community in a deeper way, consider the following collection of curated content, and learn more about Sprout’s social media engagement tools.
How to Jumpstart Your LinkedIn Lead Generation Strategy
March 3, 2020 — If you’re in B2B, now’s the time to iron out your LinkedIn lead generation strategy. Why now, though? For starters,… Read More
15 inspiring social media landing page examples
February 26, 2020 — Landing pages are easily one of the most important pieces of your social media marketing strategy, but they’re unfortunately… Read More
The social media marketer’s guide to infographic marketing
February 25, 2020 — With the constant demand for bite-sized information and visual content, infographic marketing is only going to grow in popularity as… Read More
What brands are missing by sleeping on TikTok
February 24, 2020 — Trends are the currency of the Internet and TikTok is the breeding ground of today’s most permeating trends and memes. Read More
How to build a social media marketing funnel that converts
February 19, 2020 — There are hundreds of strategies out there when it comes to marketing your brand using social media. These strategies encourage… Read More
Why brands need a social media monitoring strategy
February 18, 2020 — It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye… Read More
What is inbound marketing and why is it important?
February 10, 2020 — Let’s face it. No one likes commercials popping up in the middle of their favorite TV show. Or waking up… Read More
Social media changes in 2020: How to stay prepared
February 6, 2020 — For social marketing professionals, it’s a constant challenge to stay up to date with the latest changes on social media platforms. Read More
Why LinkedIn influencer marketing matters for brands
February 4, 2020 — When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an… Read More
9 clever ways to maximize the value of Pinterest for business
February 3, 2020 — If you’re not using Pinterest for business already, it’s time to reconsider. While many brands were busy focusing their marketing… Read More
How to put together a top-tier SaaS marketing strategy
January 30, 2020 — The SaaS (software-as-a-service) space is anything but static. Sounds like an understatement, right? In fact, recent data from… Read More
What is TikTok? Everything social media marketers need to know
January 27, 2020 — Ever come across a TikTok video even though you’re not on the platform? Odds are you’ve probably seen at least… Read More
The Complete Guide to Social Media for Restaurants & Bars
January 27, 2020 — With more than 371 million posts tagged #food and 41 million with #drinks, food and beverage photos are easily some… Read More
Social media manager vs. community manager: What’s the difference?
January 26, 2020 — Does the person who post as your brand on Facebook also work to develop the community that the company is… Read More
Instagram Stories: Best Practices for Your Brand
January 25, 2020 — It’s no secret that Stories are a big deal on Instagram. But the fact that over 400… Read More
5 actionable strategies for social media branding
January 24, 2020 — While social media has technically been around for about 40 years, it wasn’t until after Facebook launched a little over… Read More
7 Alumni Engagement Best Practices for Universities
January 23, 2020 — A university campus is a hub of fond memories and experiences. While students likely learned a thing or two about… Read More
What is viral marketing (and does it actually work in 2020)?
January 16, 2020 — If you’re still itching for your business to “go viral,” we don’t blame you. Because brands rightfully want to get… Read More