The Scholarly Guide to Higher Education Marketing
March 12, 2018 — It’s no secret that the world of social media has become integral to the college experience. After all, today’s top… Read More
Engagement
Social media is built upon and powered by engagement. To reach your community in a deeper way, consider the following collection of curated content, and learn more about Sprout’s social media engagement tools.
5 Instagram Trends Changing the Industry in 2018
March 8, 2018 — Which features deserve your utmost attention on Instagram and what’s even trending in 2018? We ask because how does your… Read More
10 Textbook Strategies for Social Media in Higher Education
March 6, 2018 — Managing social media in higher education is a unique challenge. At first glance, you would speak to the students attending… Read More
12 Must-Have Social Media Monitoring Tools for a Better ROI
March 5, 2018 — So many metrics, so little time. Measuring your social presence in 2018 is about so much more than likes and… Read More
The Complete Field Guide to Brand Monitoring
February 28, 2018 — If someone talks about your company online, will you hear about it? What if they never tagged you in the… Read More
How to Curate Content in 5 Simple Steps
February 21, 2018 — With increased competition and ever-changing algorithms that reward brands that get a ton of engagement, the ability to feed your… Read More
7 Steps in Creating a Winning Social Media Marketing Strategy in 2018
February 19, 2018 — Just a few years ago, you could get away with building a social media marketing strategy on the fly. As… Read More
How to Maximize Your Social Media Budget in a Pay to Play World
February 16, 2018 — If you’ve been in the world of social media marketing within the past five years, there’s no doubt you’ve… Read More
Reach vs Impressions: What’s the Difference in Terms?
February 15, 2018 — Is your business working toward better brand awareness? Are you doing everything possible to grow and influence your audience on… Read More
11 Ways to Get Followers on Instagram Authentically
February 14, 2018 — Has your brand seen positive returns on Instagram? Is your Instagram following big enough to drive profitable traffic to your… Read More
9 Instagram Marketing Tools You Could Use Every Day
February 14, 2018 — Everyone loves a good visual. A beautiful sunset, a close-up of a blossoming flower or even a snap of your… Read More
How to Use Hashtag Marketing to Dramatically Boost Brand Awareness
February 13, 2018 — Did you know that using more than two hashtags in a tweet can negatively affect your engagement?… Read More
6 Social Media Trends That Will Take Over 2018
February 6, 2018 — There were no shortage of changes to the social media industry last year, which included several new features, consumer preferences… Read More
11 Marketing Trends to Commit to in 2018
February 5, 2018 — We saw a lot of creative marketing trends in 2017. From growing popularity of podcasts to more brands jumping on… Read More
5 Simple Ways to Define & Maintain Your Brand Voice
January 24, 2018 — Every time your business launches an advertisement, updates website copy, speaks at a conference or posts on social media, you… Read More
21 Effective Customer Retention Strategies to Reduce Churn
January 23, 2018 — Sometimes brands get so laser-focused on acquiring new customers that they overlook the value of the ones they already have. Read More
The Ultimate List of Social Media KPIs to Leverage Business Growth
January 16, 2018 — We all know being active on social media is crucial, and the statistics speak for themselves: 80… Read More
The 7 Step SaaS Marketing Guide: How Software & Internet Brands Win at Social
January 10, 2018 — “Let the product speak for itself” is a tiresome phrase that can only go so far for certain companies. When… Read More
Top 8 Influencer Marketing Trends for 2018
January 9, 2018 — It’s fair to say that 2017 was the year of influencer marketing. Brands flocked to influencers in hoards to help… Read More
11 Clever Tips to Repurpose Content
January 4, 2018 — After you hit publish, what do you do with all the blog posts and videos that you invested so much… Read More