In this edition, we focus on the media and entertainment industry, which has 3x more fan messages than average and a 6% response rate. Read More
Understand how brands and consumers are approaching social media with data that explores customer engagement, brand responsiveness and industry specific best practices.
To help retailers better meet customer demands, the Sprout Social Index analyzes major trends of brand response rates and times. Read More
In this Index, we’ll explore the evolving social customer care landscape, identify industries that are excelling and note those that need improvement. Read More
The Sprout Social Index analyzes brand responsiveness and consumer behavior across over 160 million inbound messages and 20,000 brand profiles. Read More