Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction.

Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. These bots boost engagement by providing 24/7 support, making businesses constantly accessible. They also streamline the customer journey with personalized assistance, improving customer satisfaction and reducing costs.

But where do you start with building a chatbot?

This article will dive into all the details about chatbot builders and explore their features. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections.

Table of contents:

What is a chatbot builder?

A chatbot builder is software that helps you create automated messaging with customers without extensive coding knowledge. These builders offer a user-friendly interface with customizable templates and network integrations.

Callout card that says "A chatbot builder is software that helps you create automated messaging with customers without extensive coding knowledge."

A user-friendly chatbot builder enables brands to design chatbots that precisely meet their requirements. It helps you engage with customers, answer inquiries and perform automated tasks.

6 features to look for in a chatbot builder

When choosing a chatbot builder, some features will be more valuable than others depending on your business needs and how you want it to interact with customers and integrate into your marketing strategy. Here are a few to consider.

Listicle that mentions the 6 features to look for in a chatbot builder. The first three mention ease of use, advanced natural language processing capabilities and multi-platform integration

Ease of use

The best chatbot builders are designed to be user-friendly. They should offer a straightforward, intuitive interface that enables you to build and customize your chatbot without extensive technical expertise. Look for platforms that provide drag-and-drop functionality, pre-built templates and clear onboarding. Your team should be able to efficiently create, deploy and manage chatbots so they can focus on improving the user experience rather than navigating complex software.

Advanced natural language processing (NLP) capabilities

NLP capabilities like text analysis help the chatbot process and interpret human language and understand a comment contextually. NLP works synergistically with functions such as machine learning algorithms and predictive analytics. These technologies enable the bot to continuously learn from user interactions, improving its ability to provide accurate responses and anticipate user needs over time.

Multi-platform integration

Customers engage with businesses online in many ways, such as through messaging apps, social media and websites. To deliver omnipresent customer support, your chatbot needs to meet your customers where they are. Multi-platform integration ensures that your chatbot provides a consistent and cohesive experience, regardless of where the interaction starts.

Analytics and reporting

Understanding how users interact with your chatbot and identifying areas for improvement helps you optimize your chatbot performance. A good chatbot builder should offer comprehensive social media analytics and social media reporting tools that track performance metrics like engagement rates, user satisfaction and resolution rates. These insights let you refine your chatbot’s responses, adjust functionality and enhance effectiveness.

Customization and personalization

Customization and personalization are important in creating chatbots that match your brand’s voice. A high-quality chatbot builder should offer customization options, covering everything from the chatbot’s appearance and conversation style to its workflows and responses. With personalization capabilities, your chatbot can accurately represent your brand while providing customized user experiences, enhancing interactions and making them more productive and engaging.

 Scalability and performance

As your business grows, your chatbot should be able to scale accordingly. Scalability ensures that your chatbot handles increasing customer interactions without compromising performance. A chatbot builder should also offer reliable uptime and fast response times so users receive timely and efficient assistance. 

9 chatbot building tools to boost efficiency

1. Sprout Social 

Sprout Social is a social media management platform with an integrated chatbot builder. Sprout’s Bot Builder is designed for businesses that aim to automate and personalize customer care on social media.

Best for: Overall chatbot builder 


  • Integrated with Sprout’s comprehensive social media management tools
  • Easy to design chatbots with automated conversational workflows for X (formerly known as Twitter) Direct Messages and Facebook Private Messages
  • Advanced targeting options for personalized messaging
  • Live preview feature to test chatbot interactions in real-time
  • Pre-configured chatbot templates

Building chatbots with Sprout is straightforward, with blank and preconfigured templates, making it easy to develop chatbots that align with your brand voice and customer service goals.

Its customizable chatbot appearances and configurable conversational components, like Welcome Messages, Quick Replies and Auto-Responses, enhance user engagement and help streamline customer service.

Sprout’s live preview feature lets you test and tweak chatbot interactions, ensuring an optimal user experience. Once live, you can seamlessly monitor customer conversations within Sprout’s inbox along with your other social media engagement, facilitating a smooth and consistent customer experience across social channels.

X (formally known as twitter) conversation map in Sprout Social's chatbot builder

Watch this video to see how quickly you can use Sprout to build, deploy and manage chatbot conversations within one platform.

2. HubSpot 

HubSpot is a leader in marketing and sales platforms, offering a versatile chatbot builder as part of its Service Hub product.

Best for: Integration with other HubSpot services


  • Free basic plan, users can access a powerful AI chatbot builder at no initial cost
  • Handles tasks from qualifying leads to booking meetings and collecting feedback
  • Integrates with HubSpot’s suite of marketing and sales tools

HubSpot’s chatbot creator enables integration with marketing and sales platforms and is good for tasks like lead qualification, scheduling meetings, handling FAQs and feedback collection, all within HubSpot’s ecosystem.

Hubspot's lead qualifying bot that can handle tasks such as qualifying leads, booking meetings and collecting feedback

3. Botpress 

Botpress is known for its conversational AI capabilities and user-friendly platform. It offers large language models (LLM) and generative AI, facilitating personalized and engaging chatbot experiences.

Best for: AI capabilities 


  • User-friendly workflows accessible to users of any skill level
  • Utilizes advanced AI for automated programming codes and productive tasks
  • Available in over 100 languages

Botpress automates managing customer queries and tasks to save time and improve customer interaction quality. Its no-code approach and integration of AI and APIs make it a valuable tool for non-coders and developers, offering the freedom to experiment and innovate without upfront costs.

Botpress chatbot builder with AI that utilizes advanced AI for automated programming codes and productive tasks

4. IBM Watsonx Assistant 

IBM Watsonx Assistant is known for its advanced conversational AI capabilities, which enable you to build virtual and voice assistants that offer fast, consistent and accurate customer support across any messaging platform. 

Best for: Voice interactions


  • Advanced AI learning improves customer conversations for first-time issue resolution
  • Can be deployed in any cloud or on-premises environment
  • Knows when to seek answers from a knowledge base, ask for clarity or direct users to human agents

IBM Watsonx Assistant is an AI chatbot builder that addresses numerous customer service challenges. It reduces wait times, eliminates the need for tedious searches and enhances the customer experience by providing accurate answers. Its NLP and ML capabilities enable it to understand and respond to user queries effectively.

IBM Watsonx Assistant chatbot builder that uses advanced AI learning to improve customer conversations for first-time issue resolution

5. chatbot builder provides seamless integration of NLP into chatbots. It caters to technical and non-technical users.

Best for: Quick setup


  • Easy-to-use interface for configuring chatbots
  • Detailed API documentation
  • Quick setup, requiring minimal data for effective learning
  • Efficiently handles messages outside the chatbot workflow is valuable for collecting contact data within conversations, enhancing user engagement without compromising the chat flow. This AI chatbot builder is a perfect fit for projects that aim to incorporate NLP features rapidly, even without in-depth AI knowledge. It simplifies adding intelligent conversational features to chatbots despite some limitations in non-text functionalities and a slight learning curve for beginners.'s chatbot builder with NLP features has a quick setup, requiring minimal data for effective learning

6. Amazon Lex

Amazon Lex offers deep learning technologies for conversational AI to improve user interactions with sophisticated, lifelike bots.

Best for: AWS ecosystem


  • Utilizes the same deep learning technologies that power Amazon Alexa
  • Integrates with other Amazon Web Services (AWS)
  • Prebuilt dashboards with metrics such as total conversations and intent recognition rates
  • One-click deployment to multiple platforms like Facebook Messenger, Slack and Twilio SMS

AWS users and developers who want to add advanced conversational AI to their applications can use Amazon Lex’s scalable model to create applications with conversational interfaces. Amazon Lex knows when to seek answers from knowledge bases, ask for clarity or direct users to human agents, enhancing the overall customer experience.

Amazon Lex chatbot conversation flow builder has prebuilt dashboards with metrics such as total conversations and intent recognition rates

7. Manychat

Manychat offers a convenient solution for D2C brands, retail stores, non-profits, restaurants and real estate companies. It allows you to engage with customers seamlessly across various channels, including Instagram Direct Messages, Facebook Messenger, WhatsApp and SMS.

Best for: Omnichannel support


  • Intuitive platform with drag-and-drop functionality and pre-made templates
  • Integrates with GPT API

Use this tool to automate and improve customer communication across multiple channels. Its ease of use and social media features, like responding to post comments, along with integrations with Stripe and ConverterKit, make it an essential tool for conversational strategies.

Manychat chatbot builder has a conversation flow template. The intuitive platform has a drag-and-drop functionality for pre-made templates

8. Chatfuel

Chatfuel is a chatbot builder designed for freelancers and startups that focus on enhancing client interactions through social media. Using NLP, Chatfuel aims to deliver engaging conversational flows. The service provides many Messenger bot templates, enabling users to choose the best fit for their needs.

Best for: Smaller businesses and freelancers


  • Chatbot templates alongside comprehensive reporting and analytics for performance monitoring
  • Shared inbox for streamlined communication across multiple platforms

Chatfuel streamlines the creation and management of social media chatbots, particularly for Facebook and Instagram. Despite some limitations regarding customization and complexity, its user-friendly nature and integrations and analytics make Chatfuel a cost-effective option for businesses aiming to boost their social media engagement and automate customer interactions effectively.

Chatfuel chatbot builder streamlines the creation and management of social media chatbots, particularly for Facebook and Instagram

9. Flow XO

Flow XO is a user-friendly chatbot builder that helps you create code-free bots. Its simple setup process allows for quick deployment across various channels.

Best for: Quick deployment 


  • Standard integrations, including Stripe and Google Analytics
  • Ready-to-use templates tailored for different business needs

Flow XO for Chat offers a solution for engaging customers through chatbots without coding. The platform offers a diverse range of ready-to-use templates tailored to different business needs, further expediting the bot creation process.

Flow XO's chatbot template design. It has ready-to-use templates tailored for different business needs.

Build chatbots like a pro 

The right chatbot can improve your team’s efficiency and enhance customer experiences. After reviewing our list, evaluate your options thoroughly. Experimentation is key; we encourage you to test out different chatbot builders firsthand for ease of use and to discover which best aligns with your goals. 

If enhancing your social media strategy is a priority, Sprout stands out for its ability to foster genuine connections. By unifying every customer interaction in one place, your team can offer personal, positive engagement without depleting resources. You can explore Sprout and test it right away on your social media channels with a no-commitment free 30-day trial.