11 Brandwatch alternatives for your brand to consider in 2025

According to The 2025 Sprout Social Index™ Report, the majority (90%) of consumers are using social media to keep up with trends and cultural moments. As more of life increasingly unfolds online, savvy brands are turning to social intelligence tools to stay ahead.

How you integrate social insights into your business strategies can significantly impact their success. If you’re assessing whether Brandwatch is the right fit, be sure to explore these Brandwatch alternatives as part of your research.

1. Sprout Social

Sprout Social tops our list of Brandwatch alternatives, and with good reason. Our unified social media management platform combines powerful listening, publishing and engagement tools in one platform. In fact, Sprout was named a Leader in the 2024-25 IDC MarketScape on Worldwide Social Marketing Platform: Large Enterprises for its comprehensive social suite, dedicated customer support and robust security features.

Gain crucial customer insights with a social listening tool designed for social media managers, not data analysts. Sprout’s Listening uses human-centric AI to help marketers craft sophisticated listening queries, no boolean expertise necessary. Our platform handles over a billion messages every day so customers can find the critical insights they need to influence business strategy and drive smarter, faster impact.

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Effortlessly weave these insights into your social strategy with our powerful publishing and engagement tools. Fan favorite Sprout features like the Smart Inbox and Publishing Calendar streamline social workflows, saving you time as you deepen connections and build trust with your audience.

These tools are built on a single code-base, so you don’t have to worry about changing partnerships or acquisitions impacting the way you work. When you’re ready to scale, we offer other add-ons that centralize how social can align with your business priorities, including:

• Influencer Marketing: Identify and manage relationships with key influencers to reach new customer segments and drive authentic engagement.
• Premium Analytics: Tailor metrics to your business goals, present the impact with professional reports and share insights effortlessly via dynamic, shareable links.
• Employee Advocacy: Enable your team to amplify your brand through organic sharing, expanding your social reach and building trust with wider audiences.

2. Talkwalker

 

Talkwalker emerges as a viable Brandwatch competitor for marketers prioritizing visual insights that support data storytelling. Like Brandwatch, Talkerwalker offers AI-enhanced analytics to provide brands with a more complete picture of their online presence. In terms of social media management, Talkwalker offers basic content publishing, engagement and reporting functionalities.

3. Meltwater

Meltwater is a Brandwatch alternative with a greater focus on media monitoring and public relations reporting. The tool allows teams to monitor earned media coverage alongside social media to get a more complete picture of strategic communications efforts. In 2022, Meltwater acquired the influencer marketing tool, Klear, which can be purchased as an add-on to their core platform.

4. Brand24

Brand24 is a suitable Brandwatch alternative for marketers at small to medium-sized businesses. The platform provides essential social listening and brand monitoring features across different price tiers. It also includes tools to help you identify and connect with relevant influencers, allowing you to analyze their reach, audience demographics and engagement to find potential collaborators.

5. Mention

Creators and small to medium-sized businesses seeking consumer intelligence tools should consider Mention as a Brandwatch alternative. Mention is a user-friendly social listening and media monitoring platform that also includes basic social media scheduling features. With real-time alerts, you’ll stay updated on key messages and conversations online.

6. Onclusive Social (Digimind)

Onclusive Social offers social listening, media monitoring and competitive intelligence tools, making it a worthy Brandwatch competitor. Formerly Digimind, the tool’s strengths lie in its ability to support more strategic decision making. However, if you’re also focused on social execution, it’s important to note that Onclusive Social has limited social media management features. 

7. Hootsuite

Hootsuite is a Brandwatch alternative for teams that need social media publishing, monitoring and engagement tools in a centralized platform. Its social listening capabilities are powered by Talkwalker, following Hootsuite’s acquisition of the platform in April 2024. However, the Talkwalker features integrated into Hootsuite are more limited than those offered in the full Talkwalker platform.

Curious about how Sprout and Hootsuite compare? Check out a full list of Hootsuite alternatives or compare Sprout Social vs. Hootsuite here.

8. Sprinklr

Sprinklr is a customer experience management platform designed to support social media management, customer engagement, marketing automation and data analytics. Marketers considering it as a Brandwatch alternative will appreciate its AI-enhanced social listening tools. These tools help teams identify emerging themes and gain insights into sentiment in online conversations.

Want to see how Sprout stacks up? Check out a full list of Sprinklr alternatives or compare Sprout Social vs. Sprinklr here.

9. Synthesio

Synthesio is a notable Brandwatch alternative for brands aiming to understand consumer behavior across diverse markets and languages. The platform specializes in delivering insights that directly inform brand strategy, product development and campaign planning.

Acquired by Ipsos in 2018, Synthesio is now a part of their broader service offerings, integrating social listening with a variety of other market research tools.

10. SocialPilot

SocialPilot is a Brandwatch competitor designed for brands seeking basic social listening alongside social media management tools. Tailored for small businesses and agencies, it enhances team collaboration with features like approval workflows and client management tools. Its social listening capabilities enable teams to track brand mentions and monitor online conversations effectively.

11. Dash Hudson

Dash Hudson is a solid option for brands taking a visual-first social media strategy. Its visual AI tools provide predictive content analytics, helping you identify which posts are likely to drive the highest engagement based on past visual trends. This focus on visuals also extends to its social listening capabilities, which analyze the visual trends shaping social media conversations.

Getting the most out of your social media insights starts with the right tools

As you can see, the social intelligence landscape offers a wide array of choices beyond Brandwatch, each meticulously tailored to address specific needs, priorities and budgets.

Selecting the right platform is essential to empowering your team, optimizing workflow and achieving your social media goals. Whether you’re primarily focused on advanced analytics, seamless collaboration or intuitive user interfaces, exploring these Brandwatch alternatives can help you find a solution to elevate your social media strategy to new heights.

Ready to experience the transformative power of a robust and intuitive social media management platform? Explore Sprout Social’s plans and start your free 30-day trial today.

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