Aubree Schaefer

Aubree Schaefer is a Senior Content Strategist at Sprout Social with a passion for helping others grow as social media marketers. Her enthusiasm for guiding others extends beyond Sprout, as she is also a registered yoga teacher.

Categories
- Influencer Marketing
- Social Media Strategy
The creator economy: Making dollars and sense out of social partnerships
Published on March 27, 2025 Reading time 13 minutes
Categories
- Social Media Marketing
- Social Media Strategy
How Gen Z uses social media and what that means for brands
Published on March 21, 2025 Reading time 12 minutes
Categories
- Influencer Marketing
- Social Media Strategy
Post Performance Report: Influencer partnerships that go beyond social media
Published on March 18, 2025 Reading time 7 minutes
Categories
- Social Media Strategy
- Social Media Trends
The social media landscape is being upended: Don’t wait to make a move
Published on March 12, 2025 Reading time 5 minutes
Categories
- Other Platforms
- Social Media Strategy
Post Performance Report: Brands building a presence on unexpected platforms
Published on February 13, 2025 Reading time 7 minutes
Categories
- Community Management
- Customer Experience
Brand love: How to make audiences’ hearts grow fonder
Published on February 11, 2025 Reading time 7 minutes
Categories
- Customer Zero
- Customer Zero: Employee advocacy
A powerful employee advocacy example in action: How Sprout uses EA to amplify our brand
Published on February 10, 2025 Reading time 7 minutes
Categories
- Social Media Marketing
- Video
Crayola’s YouTube content strategy colors outside the lines
Published on January 16, 2025 Reading time 5 minutes
Categories
- Future of Marketing
- Social Media Content
Post Performance Report: Brand content franchises with their own fandoms
Published on January 13, 2025 Reading time 7 minutes
Categories
- Corporate Communications
- Influencer Marketing
Should companies take a stand on social issues?
Published on December 19, 2024 Reading time 7 minutes
Categories
- Consumer Goods
- Employee Advocacy
The best gifts for social media managers
Published on November 25, 2024 Reading time 7 minutes
Categories
- Corporate Communications
- Employee Advocacy
Post Performance Report: Masterful examples of executive brand advocacy
Published on November 15, 2024 Reading time 8 minutes
Categories
- Customer Care
- Customer Experience
How to balance speed and quality customer service
Published on November 4, 2024 Reading time 9 minutes
Categories
- Social Media Content
- Social Media Marketing
Post Performance Report: Brands making the most of the the holiday season
Published on October 23, 2024 Reading time 6 minutes
Categories
- Influencer Marketing
- Social Media Trends
How social media changed the sports marketing game
Published on October 11, 2024 Reading time 7 minutes
Categories
- Marketing Disciplines
- Social Media Content
10 advanced social media copywriting best practices
Published on September 27, 2024 Reading time 9 minutes
Categories
- Influencer Marketing
- Marketing Disciplines
Is influencer marketing the new PR?
Published on September 26, 2024 Reading time 8 minutes
Categories
- Higher Education
- Social Media Marketing
Post Performance Report: Higher ed institutions raising the bar on social
Published on September 16, 2024 Reading time 7 minutes
Categories
- Customer Zero
- Customer Zero: Employee advocacy
The complete guide to create your employee advocacy content strategy
Published on August 29, 2024 Reading time 8 minutes
Categories
- Healthcare
- Influencer Marketing
Post Performance Report: B2B brands taking a bold approach to social
Published on August 19, 2024 Reading time 7 minutes

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