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Social media analytics: The complete guide
Published on March 19, 2025
Reading time 8 minutes
Social Media Analytics
Browse the latest insights, updates and resources on metrics and reporting, and learn more about Sprout’s social media analytics tools.
Featured
- Categories
The social media metrics to track in 2025 (and why)
Published on April 11, 2024 Reading time 20 minutes - Categories
Hashtag analytics: Your complete guide to tracking hashtag performance
Published on April 2, 2025 Reading time 13 minutes
All Social Media Analytics
- Categories
Instagram automation: Maximizing efficiency without losing the human touch
Published on October 14, 2024 Reading time 8 minutes - Categories
12 of the best Twitter (X) management tools for your brand
Published on September 30, 2024 Reading time 6 minutes - Categories
Facebook monitoring made easy: A guide for social marketers
Published on September 26, 2024 Reading time 8 minutes - Categories
7 AI tools for data analytics: A marketer’s guide
Published on September 25, 2024 Reading time 6 minutes - Categories
What is brand monitoring and why is it important? [+ tools]
Published on September 23, 2024 Reading time 10 minutes - Categories
Social media conversion: 10 Ways to boost your conversion rate
Published on September 23, 2024 Reading time 7 minutes - Categories
5 influencer marketing KPIs to measure your next campaign
Published on September 19, 2024 Reading time 7 minutes - Categories
How brands and partners use the Sprout Social API
Published on September 19, 2024 Reading time 7 minutes - Categories
How to use Facebook audience insights for more effective targeting
Published on September 13, 2024 Reading time 8 minutes - Categories
30 TikTok tools to skyrocket your growth
Published on September 10, 2024 Reading time 13 minutes - Categories
Social media is the new search engine. Are you ready?
Published on August 29, 2024 Reading time 11 minutes - Categories
10 steps to performing a successful Instagram audit
Published on August 28, 2024 Reading time 11 minutes - Categories
We need to talk more about follower retention on social
Published on August 26, 2024 Reading time 5 minutes - Categories
9 key social media listening metrics every marketer needs to know in 2025
Published on August 19, 2024 Reading time 7 minutes - Categories
Facebook reach: What it is and how to increase yours quickly
Published on August 9, 2024 Reading time 8 minutes - Categories
Plan, launch, report: How to create a campaign performance report
Published on August 1, 2024 Reading time 6 minutes - Categories
Instagram Competitor Analysis to Fuel Brand Growth
Published on July 16, 2024 Reading time 10 minutes - Categories
The top 8 Twitter (X) monitoring tools you need to know about in 2025
Published on July 10, 2024 Reading time 6 minutes - Categories
Data storytelling: Adding meaning to metrics
Published on June 27, 2024 Reading time 10 minutes
Reimagine Social Media for Business Growth
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![[Afterpost] 2025 Index](https://media.sproutsocial.com/uploads/2025/01/index-2025_afterpost.png)
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