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The social media metrics to track in 2024 (and why)
Published on April 11, 2024
Reading time 20 minutes
Social Media Analytics
Browse the latest insights, updates and resources on metrics and reporting, and learn more about Sprout’s social media analytics tools.
Featured
- Categories
20 of the best social media analytics tools for your brand in 2024
Published on June 17, 2024 Reading time 12 minutes - Categories
Instagram data: How to examine your performance
Published on April 5, 2021 Reading time 8 minutes
All Social Media Analytics
- Categories
Breaking Ground: The latest Sprout updates you need to know about
Published on June 6, 2024 Reading time 6 minutes - Categories
6 must-have social media dashboard templates for brands
Published on June 5, 2024 Reading time 9 minutes - Categories
What TikTok metrics you need to track for TikTok marketing in 2024
Published on June 4, 2024 Reading time 8 minutes - Categories
2 nonprofit social marketers share how they build & measure their social media strategies
Published on May 30, 2024 Reading time 6 minutes - Categories
40 Twitter (X) stats to know in marketing in 2024
Published on May 22, 2024 Reading time 9 minutes - Categories
How to analyze Twitter followers effectively
Published on May 16, 2024 Reading time 8 minutes - Categories
Why you need to share an executive summary of your social media reports with leadership
Published on May 8, 2024 Reading time 4 minutes - Categories
TikTok monitoring tools to protect your brand and scale your social strategy
Published on May 7, 2024 Reading time 5 minutes - Categories
11 Facebook analytics tools to measure your marketing success in 2024
Published on April 17, 2024 Reading time 5 minutes - Categories
The social media metrics to track in 2024 (and why)
Published on April 11, 2024 Reading time 20 minutes - Categories
The journey of a data point: Turning numbers into social media intelligence
Published on April 4, 2024 Reading time 15 minutes - Categories
How to use LinkedIn hashtag analytics to boost content reach
Published on March 28, 2024 Reading time 5 minutes - Categories
How to conduct a TikTok audit in 6 steps
Published on March 11, 2024 Reading time 8 minutes - Categories
YouTube analytics: How to analyze your YouTube data
Published on March 7, 2024 Reading time 10 minutes - Categories
Reach vs. impressions vs. engagement: What’s the difference?
Published on February 20, 2024 Reading time 8 minutes - Categories
Social media benchmarks by industry in 2024
Published on February 7, 2024 Reading time 6 minutes - Categories
LinkedIn hashtags: The complete guide for 2024 [+ trending hashtags]
Published on January 24, 2024 Reading time 6 minutes - Categories
10 metrics to track influencer marketing success in 2024
Published on January 24, 2024 Reading time 8 minutes - Categories
Social media personalization: The opportunity and risks to consider
Published on January 9, 2024 Reading time 7 minutes - Categories
How to use AI analytics for targeted business decisions
Published on January 9, 2024 Reading time 11 minutes
![[afterpost] 2024 Toolkit](https://media.sproutsocial.com/uploads/2023/10/2024-toolkit_2023_after-post-1.png)
