Social Media Analytics

Browse the latest insights, updates and resources on metrics and reporting, and learn more about Sprout’s social media analytics tools.

Featured

Categories
- Social Media Analytics
Social media analytics: The complete guide
Published on March 19, 2025 Reading time 8 minutes
Categories
- Social Media Analytics
The social media metrics to track in 2025 (and why)
Published on April 11, 2024 Reading time 20 minutes
Categories
- Social Media Analytics
- Social Media Strategy
Hashtag analytics: Your complete guide to tracking hashtag performance
Published on April 2, 2025 Reading time 13 minutes

All Social Media Analytics

Categories
- Social Listening
- Social Media Analytics
What is brand monitoring and why is it important? [+ tools]
Published on September 23, 2024 Reading time 10 minutes
Categories
- Social Media Analytics
- Social Media Engagement
Social media conversion: 10 Ways to boost your conversion rate
Published on September 23, 2024 Reading time 7 minutes
Categories
- Influencer Marketing
- Influencers
5 influencer marketing KPIs to measure your next campaign
Published on September 19, 2024 Reading time 7 minutes
Categories
- Other Platforms
- Social Media Analytics
How brands and partners use the Sprout Social API
Published on September 19, 2024 Reading time 7 minutes
Categories
- Facebook
- Social Media Analytics
How to use Facebook audience insights for more effective targeting
Published on September 13, 2024 Reading time 8 minutes
Categories
- Social Media Analytics
- Social Media Marketing
30 TikTok tools to skyrocket your growth
Published on September 10, 2024 Reading time 13 minutes
Categories
- All Social Media
- Social Media Analytics
Social media is the new search engine. Are you ready?
Published on August 29, 2024 Reading time 11 minutes
Categories
- Social Media Analytics
- Social Media Strategy
10 Sprout social media reports
Published on August 29, 2024 Reading time 9 minutes
Categories
- Instagram
- Social Media Analytics
10 steps to performing a successful Instagram audit
Published on August 28, 2024 Reading time 11 minutes
Categories
- Social Media Analytics
- Social Media Content
We need to talk more about follower retention on social
Published on August 26, 2024 Reading time 5 minutes
Categories
- Social Listening
- Social Media Analytics
9 key social media listening metrics every marketer needs to know in 2025
Published on August 19, 2024 Reading time 7 minutes
Categories
- Facebook
- Social Media Analytics
Facebook reach: What it is and how to increase yours quickly
Published on August 9, 2024 Reading time 8 minutes
Categories
- Social Media Analytics
- Social Media Strategy
Plan, launch, report: How to create a campaign performance report
Published on August 1, 2024 Reading time 6 minutes
Categories
- Instagram
- Social Listening
Instagram Competitor Analysis to Fuel Brand Growth
Published on July 16, 2024 Reading time 10 minutes
Categories
- Template
- Leveling Up
Social Media Scorecard Templates to Keep Your C-Suite Informed
Categories
- All Career Growth
- Social Listening
The top 8 Twitter (X) monitoring tools you need to know about in 2025
Published on July 10, 2024 Reading time 6 minutes
Categories
- All Social Media
- Social Media Analytics
Data storytelling: Adding meaning to metrics
Published on June 27, 2024 Reading time 10 minutes
Categories
- Social Media Analytics
- TikTok
7 steps to successful TikTok hashtag analytics
Published on June 24, 2024 Reading time 7 minutes
Categories
- Social Media Analytics
- Social Media Strategy
20 of the best social media analytics tools for your brand in 2025
Published on June 17, 2024 Reading time 13 minutes
Categories
- Leveling Up
- Social Media Analytics
9 Crowdtangle alternatives for your brand in 2025
Published on June 13, 2024 Reading time 4 minutes
Categories
- AI
- Influencers
Breaking Ground: The latest Sprout updates you need to know about
Published on June 6, 2024 Reading time 6 minutes

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