AI social media tools are fast becoming the norm. This is not surprising, given that 97% of business leaders in The 2023 State of Social Media Report agree that AI is helping companies optimize social media data and insights more effectively to improve overall marketing efforts.

AI in social media provides in-depth brand and customer insights to help you create more successful marketing campaigns through targeted social media listening. And AI marketing tools are designed to help you achieve this and more. They enable you to discover competitor insights, write impactful copy that resonates with your audience and improve team workflows—all while saving you precious time that you can route toward more strategic work.

Continue reading to find out more about AI social media tools and how you can use them to win in 2024 and outperform your competitors.

Table of contents:

What are AI social media tools

AI social media tools are software that help you optimize your social media strategy. They help you create, curate, post and manage social content more impactfully. Think of it as your AI social media assistant. They also provide you with AI-driven analytics on key metrics such as trending topics, audience engagement and competitor performance to tell you how your paid campaigns are faring and how you can improve.

This enables you to fine-tune your social strategy based on market insights, create better, personalized content and course-correct in near real-time. You’re able to automate tasks such as social media scheduling based on the optimal times for engagement and reach.

AI social media tools also contribute to enhancing your social customer care. Never miss a relevant message and respond to them based on priority. Also write effective social copy and customer care responses with AI prompts.

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Best overall social media AI tool

1. Sprout Social

Sprout Social is a social media management platform with AI that helps gather critical social insights so you can connect the dots faster to meet and exceed customer expectations. It enables you to automate manual tasks in engagement, publishing, analytics and social listening so you can prioritize high-impact work pertinent to your goals.

Sprout’s textual analysis and sentiment mining capabilities enable you to view key insights like performance metrics and competitor intelligence to optimize your brand messaging, enhance customer experience and foster product innovation. The platform empowers social teams to work more efficiently and enables leaders to make better business decisions.

Here’s a deep dive into Sprout.

Social Listening

Sprout processes an average of 600 Million messages a day from across social networks so you’re always in the know.

Optimize social listening with powerful AI and machine learning (ML) features to know what your audiences want, how the competition is faring and what’s trending, within seconds, at the click of a button. For example, Sprout’s AI-enabled Query Builder helps you extract key insights from social conversations across themes, topics, keywords, audience demographics and locations for brand intelligence.

The named entity recognition (NER) powered capability helps you keep a pulse on the social conversations happening around your brand by filtering millions of conversations to dig into those most relevant to you.

This video shows you how easy it is to use the Query Builder for targeted social listening.

Screenshot of a Sprout Social video that shows you how the tool can extract relevant social listening insights from more than 3 million social conversations about the movie, Barbie.

Sprout’s Listening tool also uses sentiment mining to identify positive, negative and neutral chatter around you. With AI social media sentiment analysis you can conduct a regular gut check on your brand health. Automatically tap into negative brand mentions in comments and DMs to get targeted insights into where exactly you need to make improvements. See where you’ve struck a nerve and resolve issues before they turn into something bigger.

These AI-driven insights enable you to have more meaningful connections with your audience and also help inform your broader marketing, product and research teams in their respective areas.

Also use Sprout’s Social Listening to transform your influencer marketing program. Find the right influencers for your brand, drive creator and influencer strategies and manage campaigns, end-to-end, with Tagger by Sprout Social.

Simplify your processes by unifying all your social channels into a single stream to monitor incoming messages with Sprout’s Smart Inbox feature. Categorize conversations, prioritize messages and effectively tailor agent responses and respond to audiences quickly.

Publishing and Engagement

Determine the best times to publish content on each of your channels for engagement and impressions with Sprout’s Optimal Send Times powered by our patented ViralPost® technology.

The ViralPost® algorithm analyzes your audience’s engagement patterns, content velocity and other factors to detect the most active times for authentic engagement.

Screenshot of Sprout Social's ViralPost® technology based Optimal Send Times capability that analyzes audience’s engagement patterns, content velocity and other factors to detect the most active times for authentic engagement

Craft Listening topics to capture the conversations around your campaign and analyze hashtags to discover metrics around key performance indicators to improve your reach and boost engagement.

A screenshot of Sprout's Performance Summary tool which demonstrates key metrics like volume, engagements and impressions related to a Listening Topic.

Use Sprout’s Suggestions by AI Assist to generate engaging captions in seconds, inspire new ideas and get back time for campaign strategy development. Plus, quickly find brand-relevant content to share with your audience using Sprout’s Content Suggestions. The best part? The feature is available on all Sprout Social plans.

Analytics

Hit the ground running with analysis-ready models that fit into your existing workflows and gain a 233% return on your investment with Sprout. Don’t take our word for it—read the Total Economic Impact ™  Study by Forrester Consulting and see how Sprout’s social analytics accelerate workflows through centralized insights.

Use Sprout’s comprehensive reports and templates to share critical data amongst teams and supercharge your overall marketing including competitor benchmarking. For example, use Sprout’s Competitive Analysis analytics reports to get a comparative analysis of metrics on important KPIs such as audience sentiment, total engagements and share of voice.

Screenshot of Sprout Social’s competitor analysis performance report showing metrics on various KPIs including topic summary, share of voice, total engagements and sentiment scores based on positive, negative and neutral emotions found in the data

Tailor your Conversation Overview to organize the available metrics like volume, engagement, likes and impression breakdowns in a way that’s most meaningful to you.

Gif showing how Sprout Social's you can use Conversation Overview feature to organize metrics like volume, engagement, likes and impression breakdowns in a way that’s most meaningful to you.

Use these targeted insights to fine-tune your social and overall marketing strategies, boost customer engagement and satisfaction, and enhance growth opportunities.

Automation

Use Sprout’s AI social media capabilities to take on manual processes and consolidate your work. Increase the impact of your social strategy with precise recommendations and compelling content through Sprout’s AI and automation. Minimize manual efforts to elevate customer care and use AI prompts to personalize messages.

Enhance team efficiency by leveraging AI automation to assign priority status and filter high volumes of incoming customer messages so your teams can manage messages based on importance.

What’s more, set up Alerts to immediately know when your brand mentions increase dramatically, so you can investigate and take corrective action promptly and proactively.

Gif showing how you can use Sprout Social Alerts to immediately know when your brand mentions increase dramatically, so you can investigate and take corrective action promptly and proactively.

And since Sprout’s AI and automation doesn’t require manual setup or continuous investment, see the value of your ROI immediately.

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AI tools for social media listening

AI social media tools can scan terabytes of social listening data, within minutes, to give you trending topics, customer preferences and brand insights so you can inform your strategy. They use AI techniques like ML and natural language processing (NLP) to seamlessly analyze conversations from digital channels such as social media platforms, blogs, customer forums like Reddit and review websites like G2 and Trustpilot. Some of these tools include:

2. Brandwatch

Brandwatch is a social media management platform that helps you understand your social listening data and engage with your audience. Use the platform to manage your campaigns with a collaborative content calendar, set up workflows and track emerging trends through its Smart alerts. These alerts, similar to Sprout Social, notify you of any spikes in brand mentions so you can address them immediately.

Screenshot of Brandwatch, a social media management platform that helps you understand your social listening data and engage with your audience.

3. Dash Hudson

Dash Hudson is a social listening tool that enables you to measure audience engagement, monitor user-generated content and analyze competitor performance. It’s aimed toward visual-first content, which means you can easily see what images and visual posts are trending and analyze them for keywords, engagement and other metrics to inform your strategy.

Screenshot of social media listening tool Dash Hudson. It enables you to measure audience engagement, monitor user-generated content and analyze competitor performance for visual-first content.

4. Brand24

Brand24 is an AI social media platform that uses social listening to measure your brand awareness and presence. Track trending hashtags and measure reach and engagement to evaluate your marketing efforts and benchmark against competitors. Use these insights to enhance customer experience and build brand loyalty.

Screenshot of Brand24, an AI social media platform that uses social listening to measure your brand awareness and presence.

AI tools for social media copywriting

AI social media tools can automate post-scheduling and publishing tasks to keep your social media engine running 24/7. These tools also incorporate automatic approval workflows so your posts are on-brand and published at the most relevant time for maximum audience engagement. Some top social media scheduling tools include:

5. Feedhive

Feedhive is a clever social media tool that helps you visually plan and schedule your content. It enables you to cross-post content in different social media channels and adjust the copy accordingly. You can also collaborate with team members easily and engage with your audiences—all from within the tool.

Screenshot of Feedhive, a social media tool that helps you visually plan and schedule your content.

6. Feedly

Feedly is an AI social media tool that helps you gather brand and customer insights from multiple sources including news websites, blogs and newsletters. It automatically curates relevant news and stories from various sources and enables you to share a story across multiple social media networks. You can also schedule posts for optimal send times and share key insights with team members.

Screenshot of Feedly, an AI social media tool that helps you gather brand and customer insights from news, blogs and newsletters.

AI tools for social media copywriting

AI social media tools for copywriting help you write impactful copy based on what’s most relevant to your audience and ideate on fresh topics for your blogs and social posts. They help you break through writer’s block and create content that turns into qualified leads. Ensure your teams follow your company’s AI use policy and you’re in good hands. Some top tools to consider are:

7. Writer

Writer helps you with customized outputs based on your use cases so you can work faster and be more productive. It analyzes spreadsheets, charts, presentations, PDFs and audio and video files. It generates summaries from large texts so you can conduct research easily and create content from various sources. Also, synthesize data to discover insights and surface trends.

Screenshot of AI social media tool Writer that helps you with customized outputs based on your use case. It analyzes spreadsheets, charts, presentations, PDFs and audio and video files.

8. CoSchedule

CoSchedule is an AI social media tool that enables you to draft content, generate new ideas through keyword suggestions and simplify team workflows. The tool can write copy for a variety of requirements such as blog posts, social posts and press releases and in different tones. You can also archive generative text chats for future reference so other team members can use them.

Illustration explaining how CoSchedule, an AI social media tool, works to help you to draft content, generate new ideas through keyword suggestions and simplify team workflows.

9. Ocoya

Ocoya is an AI copy-writing tool that can be used to create content in 26 languages. The tool helps you generate customized social posts and blog articles and has a repository of thousands of image or video templates at your disposal. You can schedule your posts and also create workspaces so team members can collaborate.

Image illustrating how AI social media tool Ocoya helps you generate customized social posts and blog articles and has a repository of thousands of image or video templates at your disposal.

10. Jasper

Use Jasper to create copy for blogs, case studies, social media posts, product descriptions and sales emails. The tool also helps you remain on-brand based on your brand guidelines and analyze content performance to see which content resonates with your audience better. You can plan and manage a campaign with the help of a content calendar to create and publish content on time and without hassle.

Image showing how AI social media writing tool Jasper can be used to create copy for blogs, case studies, social media posts, product descriptions and sales emails.

11. Buffer

Buffer helps you generate fresh content ideas and repurpose your existing content to fine-tune it for different social channels. It helps you drive engagement across all social platforms by understanding your user engagement and adjusting suggestions to improve your copy.

An illustration showing how Buffer helps you generate fresh content ideas and repurpose your existing content to fine-tune it for different social channels.

12. StoryLab.ai

StoryLab.ai is an AI social media tool to help you write blog content, social media posts and ad copy easily. Use keywords to ensure your copy is search-optimized and write in various formats for different business needs. Generate post captions, blog titles and blog outlines that drive engagement and conversions.

Screenshot of StoryLab.ai, an AI social media tool that helps you write blog content, social media posts and ad copy easily.

AI tools for social media caption writing

AI social media tools can automatically create captions for your social posts based on the brand and audience preference that you provide. This is especially useful for image-based posts such as for Instagram or X (formerly known as X). Here are some top tools you can choose from.

13. ContentStudio

ContentStudio helps you save time by creating AI-generated copy and captions from pre-made templates for LinkedIn, X, Facebook and Instagram. You can also produce AI-generated images for your social posts and improve your post’s visibility by using the tool’s suggested hashtags.

Illustration showing how AI social media tool ContentStudio helps you create AI-generated copy and captions from pre-made templates for LinkedIn, X, Facebook and Instagram.

14. Copy.ai

Create on-brand social posts, captions and video descriptions with Copy.ai. The AI-powered tool enables you to automate social media workflows and integrates with other tools so your teams can collaborate easily. Use Copy.ai to generate posts from briefs for LinkedIn, blogs and press releases.

Screenshot of AI social media tool, CopyAI, which helps you create on-brand social posts, captions and video descriptions.

15. SocialBu

SocialBu is an AI social media tool that helps you create engaging and meaningful captions for your Instagram posts. Just fill in information about the topic your post is about, choose a tone of voice that best describes your brand’s personality and create a caption in seconds. The tool also provides suggested hashtags based on your content to improve your post’s visibility to reach a wider audience.

Screenshot of SocialBu, an AI social media tool that helps you create engaging and meaningful captions for your Instagram posts.

16. VistaSocial

VistaSocial is another great AI social media tool that you can use to write captions, taglines and social posts to enhance your discoverability and credibility. Use the tool to maintain consistent tone, style and messaging across your social profiles to optimize your content. You can also search trending social content and add it to your media library to schedule or repost it into your feed.

Illustration showing how AI social media tool VistaSocial helps you write captions, taglines and social posts.

Try AI social media tools today

Adopt AI social media for a fresh approach to gathering customer and brand insights, managing workflows and creating stellar content. Transition from outdated techniques and take advantage of these tools to transform your brand, marketing campaigns and team strategy.

Experiment with different tools to meet your specific goals and business needs. And if it’s a comprehensive, well-rounded platform you need for managing all your social media marketing and analytics needs, consider Sprout Social.

Get your no-strings-attached, free 30-day trial, today.