12 Brandwatch alternatives for your brand to consider in 2025

According to The 2025 Sprout Social Index™ Report, the majority (90%) of consumers are using social media to keep up with trends and cultural moments. As more of life unfolds online, savvy brands are turning to social intelligence tools to stay ahead.

How you integrate social insights into your business strategies impacts their success. If you’re assessing whether Brandwatch is the right fit, be sure to explore these Brandwatch alternatives as part of your research.

1. Sprout Social

Sprout Social tops our list of Brandwatch alternatives, and with good reason. Our unified social media management platform combines powerful listening, publishing and engagement tools in one platform. In fact, Sprout Social was named a Leader in the 2024-25 IDC MarketScape on Worldwide Social Marketing Platform: Large Enterprises for its comprehensive social suite, dedicated customer support and robust security features.

Gain crucial customer insights with a social listening tool designed for social media managers, not data analysts. Sprout‘s Listening uses human-centric AI to help marketers craft Social’s Listening uses human-centric AI to support marketers in crafting sophisticated listening queries, no boolean expertise necessary. Our platform handles over a billion messages every day so customers canfind the critical insights they need to influence business strategy and drive smarter, faster impact.

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Weave these insights into your social strategy with our powerful publishing and engagement tools. Fan favorite Sprout Social features like the Smart Inbox and Publishing Calendar streamline social workflows, saving you time as you deepen connections and build trust with your audience.

These tools are built on a single code-base, so you don’t have to worry about changing partnerships or acquisitions impacting the way you work. When you’re ready to scale, we offer other add-ons that centralize how social aligns with your business priorities, including:

• Influencer Marketing: Identify and manage relationships with key influencers to reach new customer segments and drive authentic engagement
• Premium Analytics: Tailor metrics to your business goals, present the impact with professional reports and share insights via dynamic, shareable links.
• Employee Advocacy: Support your team in amplifying your brand through organic sharing, expanding your social reach and building trust with wider audiences.

2. Audiense

Audiense is a Brandwatch alternative for teams that want to shift from tracking conversations to dissecting the audiences behind them. The platform’s strength is its ability to build detailed audience segments based on interests, affinities and behaviors. This deep understanding of *who* is talking—not just *what* they’re saying supports you in crafting more resonant messaging and compelling data storytelling.

3. Meltwater

Meltwater is a Brandwatch alternative with a greater focus on media monitoring and public relations reporting. The tool allows teams to monitor earned media coverage alongside social media to get a more complete picture of strategic communications efforts. In 2022, Meltwater acquired the influencer marketing tool, Klear, which is available as an add-on to their core platform.

4. Brand24

Brand24 is a suitable Brandwatch alternative for marketers at small to medium-sized businesses. The platform provides essential social listening and brand monitoring features across different price tiers. It also includes tools to support you in identifying and connecting with relevant influencers, allowing you to analyze their reach, audience demographics and engagement to find collaborators.

5. Mention

Creators and small to medium-sized businesses seeking consumer intelligence tools should consider Mention as a Brandwatch alternative. Mention is a user-friendly social listening and media monitoring platform that also includes basic social media scheduling features. With real-time alerts, you’ll stay updated on key messages and conversations online.

6. Onclusive

Onclusive provides a unified view of a brand’s presence across social, earned and owned media. It’s a strong Brandwatch alternative for teams that need to track the ripple effect of social campaigns across news sites and blogs. The platform combines social listening with traditional media monitoring and PR analytics, offering a holistic tool for competitive intelligence and performance measurement.

7. Hootsuite

Hootsuite is a Brandwatch alternative for teams that need social media publishing, monitoring and engagement tools in a centralized platform. Its social listening capabilities are powered by Talkwalker, following Hootsuite’s acquisition of the platform in April 2024. But the Talkwalker features integrated into Hootsuite are more limited than those offered in the full Talkwalker platform.

Curious about how Sprout Social and Hootsuite compare? Check out a full list of Hootsuite alternatives or compare Sprout Social vs. Hootsuite.

8. Sprinklr

Sprinklr is a customer experience management platform designed to support social media management, customer engagement, marketing automation and data analytics. Marketers considering it as a Brandwatch alternative will appreciate its AI-enhanced social listening tools. These tools support teams in identifying emerging themes and gaining insights into sentiment in online conversations.

9. Signal AI

Signal AI is a Brandwatch alternative designed to support marketers in separating critical signals from irrelevant chatter.

Its AI-powered monitoring provides instant alerts on emerging topics and competitor activities, allowing teams to act fast. This focus on external intelligence supports connecting social insights to broader business risks and opportunities, elevating it beyond social listening into a tool for strategic market research.

10. SocialPilot

SocialPilot is a Brandwatch competitor designed for brands seeking basic social listening alongside social media management tools. Tailored for small businesses and agencies, it enhances team collaboration with features like approval workflows and client management tools. Its social listening capabilities support teams in tracking brand mentions and monitoring online conversations.

11. Dash Social (formerly Dash Hudson)

Dash Socialis a solid option for brands taking a visual-first social media strategy. Its visual AI tools provide predictive content analytics, supporting you in identifying which posts are likely to drive the highest engagement based on past visual trends. This focus on visuals also extends to its social listening capabilities, which analyze the visual trends shaping social media conversations.

If Dash Social’s features align with your needs but you’re evaluating all options, review our guide on Dash Social alternatives for more information.

12. YouScan

YouScan is a Brandwatch alternative built for brands that need to see their impact, not just read about it. The platform’s strength is its visual listening, which uses AI-powered computer vision to find your logo and products in images and videos—even when your brand isn’t tagged. This gives you a complete picture of your brand’s presence, supports you in spotting emerging trends in user-generated content and protects your brand from misuse.

While many tools focus only on text, YouScan analyzes visual data to capture the unspoken signals in consumer content. Its analytics measure your share of visual voice, track sentiment and send alerts when spikes in mentions occur. These insights support marketing and customer care teams in uncovering new opportunities and routing real-world product feedback to the right stakeholders.

Getting the most out of your social media insights starts with the right tools

The social intelligence landscape offers a wide array of choices beyond Brandwatch, each tailored to address specific needs, priorities and budgets.

Whether you’re focused on advanced analytics, seamless collaboration or intuitive user interfaces, exploring these Brandwatch alternatives helps you find a solution to elevate your social media strategy to new heights.

Ready to experience the transformative power of a robust and intuitive social media management platform? Explore Sprout Social’s plans and start your free 30-day trial today.

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