14 Facebook analytics tools to measure your marketing success in 2026

If you’re not monitoring your Facebook analytics, you’re marketing blindly. To measure what matters in 2025, you need tools that go deeper and turn raw data into action. And having access to the right Facebook analytics tools is key to marketing success.

Whether you’re managing ad spend, reporting on performance or keeping tabs on your competitors, the right Facebook analytics tool powers the insights you need without the manual grind.

Here are the top tools for tracking Facebook performance in 2025: what they do best, which networks they integrate with and how to choose the right tool for your brand.

What are Facebook analytics tools?

Facebook analytics tools are a suite of tools that businesses and marketers use to understand the performance of their brand’s Facebook account. These tools provide valuable insights into user demographics, behaviors and interactions, helping businesses make data-driven decisions to optimize their Facebook marketing strategies.

Before exploring each tool in depth, here’s a quick look at how all 14 compare:

Facebook analytics tool	Key features	Integrations
Sprout Social	Premium analytics, customizable reports, cross-channel insights and listening tools	Facebook, Instagram, X/Twitter, LinkedIn, Pinterest, Threads, TikTok and YouTube
SocialPilot	Post scheduling, white-label reports and team workflows	Facebook, X/Twitter, LinkedIn, Pinterest and Instagram
Keyhole	Hashtag tracking, influencer analytics and sentiment analysis	Facebook, Instagram, X/Twitter and YouTube
Rival IQ	Competitive benchmarking, alerts and content analysis	Facebook, Instagram, X/Twitter, TikTok and LinkedIn
Brand24	Social listening, mention tracking and sentiment detection	Facebook, Instagram, X/Twitter and YouTube
Oktopost	B2B analytics, employee advocacy and lead attribution	Facebook, LinkedIn and X/Twitter
AdEspresso	Ad A/B testing, campaign management and optimization tips	Facebook and Instagram
Buffer	Simple analytics, publishing and team collaboration	Facebook, Instagram, X/Twitter, LinkedIn and Pinterest
Iconosquare	Visual dashboards, post scheduling and analytics	Facebook, Instagram, TikTok and LinkedIn
Pallyy	Affordable analytics, content calendar and post performance	Facebook, Instagram, TikTok and LinkedIn
Social Status	Campaign performance, paid/organic split and benchmark reports	Facebook, Instagram, LinkedIn and YouTube
Meta Business Suite (formerly Facebook Insights)	Combined Facebook and Instagram analytics, content and audience insights and downloadable reports	Facebook and Instagram
Facebook Ads Manager	Campaign, ad set and ad‑level performance data and relevance and reach metrics	Facebook
Sociograph	Engagement, post frequency, top posts and group member activity	Facebook

Top Facebook analytics tools compared

Here is the list of the top Facebook analytics tools:

1. Sprout Social

Sprout Social is an all-in-one social media analytics tool that helps brands create, schedule, manage and monitor their social media content.

While you can use Sprout with nearly any social media network, we’re focusing on Facebook today, where Sprout turns raw data into clear, actionable insight.

Paid campaigns, organic posts, engagement and reach all live in one place, with detailed dashboards and robust cross-channel reporting. That means your team can spot trends faster, understand what’s driving results and share those insights with confidence.

Sprout Social’s Facebook analytics reporting options allow users to get a comprehensive overview of their Facebook Business Pages so you can quickly see total impressions, engagements, clicks and audience growth at a glance. This visibility into audience demographics will ensure that you’re reaching the right people—and you can use those insights to guide your next move.

Features:

• Colorful, easy-to-read graphs that offer an instant view of how your Facebook content is performing
• Competitor reports that show how your Facebook compares to the competition
• The ability to tag content by campaign so you can gauge campaign success
• Custom, presentation-ready reports and shareable dashboards for stakeholders
• Organic and paid post performance breakdowns in one view
• Seamless pairing with listening and engagement tools

2. SocialPilot

SocialPilot is a social media marketing tool that provides capabilities like publishing, scheduling, content curation, collaboration, Facebook ads management and, of course, Facebook analytics. To test drive the tool, SocialPilot offers a 14-day free trial to give brands the opportunity to test out their features before biting the bullet.

(Source: SocialPilot)

Small agencies and growing teams can use SocialPilot to manage multiple accounts efficiently while keeping reports professional and ready for clients. The platform makes it simple to plan and post across networks without jumping between tools, which saves time and streamlines workflows.

Features:

• Get insights into your best-performing Facebook content so you can create more of it
• Discover the optimal times to post based on your specific audience insights
• Gather detailed PDF reports of your Facebook analytics to share with your team or your clients

3. Keyhole

Keyhole is a tool that focuses exclusively on social media analytics. It offers analytics for a number of platforms, including Facebook, with the goal of helping brands analyze all aspects of their online presence. From competitor analyses and campaign tracking to hashtag analytics and influencer tracking, Keyhole has a number of great options for brands looking to get a full scope of their Facebook activity.

(Source: Keyhole)

With real-time data and easy-to-read visuals, Keyhole makes it simple to track campaigns, hashtags and influencer performance without getting lost in complex dashboards. Its streamlined approach means you can move from insight to action quickly, keeping your social strategy responsive and informed.

Features:

• Automated Facebook reports that make tracking performance as easy as possible
• Hashtag tracking to provide insight into how your hashtag campaigns are performing
• Profile analytics and account tracking that lets you gauge your success versus your competitors’

4. Rival IQ

RivalIQ is another analytics-focused social media tool. Its tool allows companies to monitor several different platforms, like Facebook, X/Twitter, Instagram, YouTube, LinkedIn and TikTok. Monitor the success of your social media campaigns from one simple dashboard. The best part is that RivalIQ offers a number of free tools for brands that want to monitor their social media analytics on a budget.

(Source: RivalIQ)

RivalIQ helps brands stay competitive by delivering timely alerts when a competitor gains traction and by suggesting data-backed improvements for your own content. Its combination of market comparisons, performance insights and AI-powered recommendations gives teams a clear path from monitoring to action.

Features:

• Free head-to-head reports that show you how you compare to your biggest competitor on any given platform
• Comprehensive social media audits that help you identify your best and worst-performing content
• Machine learning that helps you understand why competitors may have received a jump in reach

5. Brand24

Brand24 is a social media monitoring tool that helps brands track their Facebook analytics. Monitor online company mentions, hashtags, trends, alerts and more through your Brand24 dashboard.

(Source: Brand24)

By combining social listening with analytics, Brand24 lets teams track public sentiment and spot trends before they fully emerge. This insight supports faster PR responses, strengthens brand reputation and keeps marketing strategies grounded in real audience conversations.

Features:

• Discussion volume chart that allows you to analyze when your brand name is being talked about more often
• Mention analytics that gives you insight into which accounts are talking about your business
• Sentiment analysis to help you gauge the overall sentiments surrounding your brand name

6. Oktopost

Oktopost is a B2B social media engagement tool with a number of useful capabilities for different social media platforms. Oktopost is unique because it specifically caters to the B2B industry.

(Source: Oktopost)

Its focus on B2B means Oktopost connects social engagement directly to sales outcomes, helping marketing and sales teams work from the same data. The platform also supports employee advocacy to expand reach, while detailed buyer journey insights guide more targeted and effective campaigns.

Features:

• Customizable dashboards with a number of chart types to help visualize your results for your team
• Insights into your buyers’ journey on Facebook and other social media platforms
• Audience insights like follower growth, demographics, brand mentions and more

7. AdEspresso

AdEspresso is a social media tool dedicated specifically to helping you improve the efficacy of your social media ads. With tools that help with Facebook, Instagram and Google ads, you can easily get great insights into how to create and promote the best possible ads for your brand.

(Source: AdEspresso)

Marketers who run frequent tests can use AdEspresso to quickly compare variations and fine-tune campaigns in real time. Its intuitive reporting makes optimization straightforward, while tagging features simplify tracking multiple campaigns at once, ensuring each ad gets the attention it needs for better results.

Features:

• Get quick analyses on how your ad campaigns are performing with bird’s-eye-view reports
• Automated PDF reporting that makes it quick and easy to grab reports for your ad performance
• Tagging capabilities that allow you to monitor multiple Facebook campaigns at a time

8. Buffer

Buffer is a versatile social media management platform that offers several features for analyzing and optimizing Facebook performance. Buffer provides detailed insights into the performance of individual Facebook posts. Users can track metrics such as reach, engagement (likes, comments, shares), clicks and impressions. This data helps businesses understand which types of content resonate with their audience and optimize their content strategy accordingly.

(Source: Buffer)

Its clean interface and visual calendar make planning content simple, even for small teams. Buffer’s integration across multiple networks keeps all publishing and analysis in one place, while collaboration tools help teams stay aligned and work more efficiently.

Features:

• Visual content calendar that lets teams easily plan and schedule Facebook posts
• Basic post performance metrics, including reach, clicks and engagement
• Team collaboration features with user roles and approval workflows
• Multi-network integration for centralized publishing and analytics

9. Iconosquare

Iconosquare delivers polished, visual reporting that makes analytics easy to digest. Its Facebook analytics appear in an appealing dashboard that tracks post performance, engagement trends and audience growth. It also offers scheduling tools, making it a good fit for brands that want both style and function.

(Source: Iconosquare)

With mobile-first access and an intuitive scheduler, Iconosquare helps brands keep their content consistent and visually on point. Its benchmarking tools provide clear industry comparisons, while engagement analytics reveal exactly what resonates with audiences, making campaign adjustments more strategic and impactful.

Features:

• Visual dashboards that display data in charts, graphs and infographics
• Post scheduling with previews to ensure perfect formatting
• In-depth engagement analytics to uncover top-performing content
• Benchmarking tools to compare against competitors or industry averages

10. Pallyy

Pallyy offers a clean, affordable way to track Facebook performance, especially for content-heavy brands. Its analytics cover engagement, reach and follower trends, while its content calendar keeps posting organized. It’s an ideal experience for freelancers or small businesses looking for a low-cost option.

(Source: Pallyy)

Its straightforward interface makes navigating analytics and scheduling posts quick and stress-free. Pallyy’s multi-platform support expands reach beyond Facebook, and its focused insights help smaller teams refine content strategies without needing complex or expensive tools.

Features:

• Engagement and reach tracking with straightforward charts
• Content calendar that supports both planning and publishing
• Post performance insights to guide future content
• Multiple platforms beyond Facebook for broader coverage

11. Social Status

Social Status focuses on in-depth campaign analysis. It splits performance into paid and organic data so you can clearly see where results are coming from. Its benchmark reports also help you understand how your metrics compare within your industry.

(Source: Social Status)

By separating paid and organic performance, Social Status gives you a clearer view of ROI and helps guide budget allocation. Benchmarking tools keep your strategy grounded in industry context, while detailed reports make it easier to track progress over time across multiple platforms.

Features:

• Paid and organic split reporting to analyze campaign ROI more precisely
• Benchmarking against competitors or industry averages
• Campaign performance breakdowns with exportable reports
• Multi-platform integration to consolidate data

Best free Facebook analytics tools

Not every team has the budget for a premium analytics suite. But the good news is that you have free options that still help you track meaningful performance metrics, test campaigns and gather insights, especially if you’re just starting out or need supplemental data.

Here are some of the top free Facebook analytics tools for marketers:

12. Meta Business Suite (formerly Facebook Insights)

The insights section of the new Meta Business Suite is the biggest free analytics feature offered by Facebook. They’ve created this as a way to monitor the insights on your Facebook and Instagram profiles all in the same place. You can access the full suite of Meta business tools by going to business.facebook.com. Then, click Insights in the left sidebar to access your Facebook analytics.

(Source: Meta Business Suite)

Because it’s built directly into Facebook, Meta Business Suite offers seamless integration between your content and analytics. You can view organic and paid results side by side, explore trends across both platforms and download reports that make sharing progress with your team quick and straightforward.

Features:

• The ability to gather Facebook and Instagram analytics in the same easy-to-access dashboard
• In-depth insights into your content, audience, page results and more
• Downloadable reports that you can easily share with your team or clients

13. Facebook Ads Manager

(Source: Facebook Ads Manager)

If you’re running Facebook ads and looking for a way to keep track of them, your very first option is going to be none other than Facebook Ads Manager. Here, you’re able to get in-depth insights into the performance of your ads and, if you need to, make any adjustments for them to be successful. Plus, it’s a completely free tool (aside from the ad spend).

Since it’s built into Facebook, Ads Manager gives you direct access to the most accurate and up-to-date ad performance data. You can review results at every level, test variations and make immediate changes to keep campaigns aligned with your goals while making the most of your budget.

Features:

• Use performance charts that let you know how your ad is doing and how many people it’s reaching
• Get insights on how relevant your audience thinks your ad is so you can make necessary changes
• Take a look at insights at the campaign, ad set and ad level to see the nitty-gritty of your ad performance

14. Sociograph

Sociograph is a lightweight, web-based tool for quick Facebook Page and group analytics. It delivers clear metrics on engagement, posting frequency and top content. That makes it a solid choice for community managers who need fast, no‑frills insights without the complexity of larger platforms.

(Source: Sociograph)

Its simple interface and instant access mean you can get the data you need without setup delays or account creation. Sociograph focuses on the essentials, making it a practical choice for smaller communities that want to track activity and engagement without extra cost or complexity.

Features:

• Overview of engagement, post frequency and top posts
• Metrics on group member activity and contributions
• Exportable reports for sharing basic results

Which is the best Facebook analytics tool?

The “best” tool is subjective and depends on your business needs, a top-tier Facebook analytics solution should offer robust features for comprehensive data analysis and actionable insights. Such a tool goes beyond basic metrics, providing a deeper understanding of audience, content and ad performance and evaluating Facebook KPIs across campaigns.

Here are the key features to analyze when selecting a powerful Facebook analytics software:

• Unified reporting and dashboard: A tool that seamlessly consolidates organic, paid and even Instagram data into one intuitive dashboard. This provides a singular, comprehensive view of your social media performance without juggling multiple platforms.
• Advanced performance metrics: Look for in-depth insights on engagement metrics beyond basic likes, including detailed video performance, sentiment analysis and web conversions to truly measure impact.
• Actionable audience insights: The ability to understand precise demographics, behaviors and interests, enabling highly targeted content and advertising strategies.
• Robust competitive benchmarking: Features that allow you to compare your performance directly against industry rivals, identifying key trends and opportunities for growth.
• Customizable and automated reporting: The capacity to generate tailored, visually rich reports quickly, proving ROI and sharing insights effortlessly with stakeholders, saving valuable time and resources.

Facebook analytics software real-world use case: GRDC case study

The Grains Research and Development Corporation (GRDC) aimed to effectively communicate complex agricultural research to a multi-generational audience of Australian grain farmers. They struggled to tailor content for diverse preferences and platforms, especially for younger farmers on visual channels, while also needing to engage older farmers. Their challenge was to make dense information accessible and engaging across a wide social media landscape.

GRDC leveraged Sprout Social’s platform to centralize content management and strategically optimize its social presence, particularly on Facebook and Instagram. They employed varied content formats, including short-form videos and long-form articles, adapting their messaging for each platform and audience segment. Sprout’s Premium Analytics helped them identify optimal posting times and content types.

By implementing this strategy with Sprout Social, GRDC achieved significant growth. Specifically, on Facebook and Instagram, they saw a 101% growth in video views, a 79% increase in impressions and a 63% boost in engagements. This demonstrates their success in reaching and resonating with their target audience through tailored content and data-driven optimization on key visual platforms.

Sprout isn’t just supporting our social strategy—it’s making it happen. Sprout allows us to perform at a level above what you might expect for a small social team with limited resources. We get a lot of high-quality content out to our audiences every week. We trial, test and measure. And we track and adapt to trends quickly.

Danielle Gault
Communications Manager — West

Find the right Facebook analytics tool for your brand

The right tool depends on what you need most. Some platforms excel at competitive benchmarking, others at influencer tracking or campaign-level ROI. Free options like Meta Business Suite and Ads Manager cover the basics, while paid tools add depth with cross-channel reporting, customizable dashboards and advanced metrics.

If you need all of those capabilities in one place, Sprout combines Facebook analytics with reporting tools that help you move from raw numbers to smart strategy. Clearly understand what’s working, adjust what’s not and prove your impact with data you can use. See how much more your analytics can do for you with a free trial.

Facebook analytics tools FAQs

What are the limitations of a native Facebook analytics tool?

Facebook’s native analytics tools, both Meta Business Suite Insights and Facebook Page Insights, offer valuable data for businesses but they have some inherent limitations. While they provide a good foundation for understanding basic page and content performance, their scope is often restricted.

Here’s what’s typically missing in native Facebook analytics:

• Cross-platform view: Native tools are limited to Meta properties (Facebook, Instagram). They lack a unified social media dashboard to analyze performance across other crucial social media channels like X (formerly Twitter), LinkedIn or TikTok.
• Competitor benchmarking: Direct, in-depth comparison with competitor pages is often limited or requires manual effort. Advanced tools offer detailed competitive reporting, showing rivals’ top content, engagement rates and growth.
• Advanced social listening: While native tools show comments on your posts, they don’t offer comprehensive social listening to track broader brand mentions, industry trends or sentiment across the entire Facebook ecosystem and beyond.
• Customizable reporting: Native reports can be rigid. Premium platforms allow for highly customized reports with specific KPIs, branding and automated scheduling, which is crucial for proving ROI to stakeholders.
• Historical data depth: Access to historical data can be limited in native tools, making long-term trend analysis challenging. A robust solution provides extensive historical data for deeper insights.
• AI-powered insights and recommendations: Native tools offer raw data, but advanced solutions use AI to identify patterns, suggest optimal posting times and recommend actionable strategies.

How does the Facebook analytics tool empower businesses?

Facebook analytics tools are vital for businesses, offering critical insights to optimize their online presence and campaign performance. They move beyond basic numbers, providing a strategic advantage by revealing deeply how audiences interact with content and ads, enabling data-driven decisions that enhance ROI.

Their critical analytical abilities for campaigns include:

• Audience segmentation and targeting: Breaking down your audience by demographics, interests and behaviors to refine campaign targeting for maximum relevance and impact.
• Content performance analysis: Pinpointing which content formats (like video vs. image) and topics resonate most, allowing for iterative improvements to creative and messaging within campaigns.
• Paid versus organic correlation: A comprehensive platform differentiates the performance of paid ads from organic reach, demonstrating the true value and effectiveness of ad spend in driving campaign goals.
• Competitor benchmarking: Comparing your campaign performance against industry rivals helps identify successful strategies and areas for competitive advantage.
• Automated reporting and insights: Generating customizable, shareable reports that highlight key campaign KPIs and provide actionable recommendations, simplifying performance measurement and stakeholder communication.