Social media has become deeply ingrained in our daily lives, evolving from a novel tool to connect with friends into a central hub for entertainment, news, community building and discovery. Audiences are more receptive than ever to seeing businesses in their feed, but their expectations shift rapidly. The rules of audience-brand engagement are different than they were even a year ago.

Maintaining relevance in this new attention economy means rethinking the role of social, and not just within a marketing department—across an entire business. Cementing social’s influence throughout your organization today can future-proof your brand for tomorrow.

Use this resource to identify the biggest ways your brand can capitalize on the power of social media in the coming year.

Download The CMO’s Social Marketing Agenda for 2024