Facebook reach

Facebook reach is a term that defines the number of unique people who viewed your content during a specific time period. However, depending on what the content is, the various types of reach can vary, which we’ll dive into next.

Types of Facebook reach

When looking to evaluate your own metrics, you’ll first need to distinguish between Facebook post reach and Facebook page reach.

This is where it can get a little bit confusing. Facebook post reach signifies the number of people who viewed a given post in their news feed, while page reach references the number of people who viewed any content during a specified time period. Determining which to focus on will largely depend on your Facebook content strategy.

Both Facebook post reach and page reach are divided into three categories:

How does Facebook reach work?

Recent changes to the Facebook algorithm have been designed as an attempt to show users more of what they want to see. To determine where each post should be placed, Facebook began looking at:

These indicators are then factored into the order of posts and the way they’re presented to better ensure relevancy to users.

Facebook reach best practices

Facebook reach is a powerful thing. The more reach your content has, the easier it is to develop new fans and followers for your organization. Facebook continues to be an ideal channel for companies who want to reach new customers. With billions of active users from a range of demographics, it offers a way to expand your target audience.

Some of the best ways to increase your Facebook post reach include: