Name: Find Influencers
Creator: Sprout Social
Published: Wed Mar 26 2025

Question 1

Where does the data on this page come from?

Accepted Answer

This data is sourced from Sprout Social Influencer Marketing via formal API partnerships, ensuring the integrity and reliability of every decision-making insight. The statistics on this page are made up of 11+ billion social conversations, producing massive amounts of data that brands and agencies can index, analyze and search with assurance that their data is compliant with global privacy laws, including GDPR and CCPA. To generate categories of influencers, we used the most prominent keywords and phrases influencers use when posting to social media. While the list catches a good deal of data, it's not completely exhaustive.

Question 2

How do I know if creators are actually authentic?

Accepted Answer

Sprout Social Influencer Marketing's platform streamlines the influencer vetting process by providing a wide range of tools and data analytics to ensure that influencer selection aligns with your brand's values and campaign goals.

Question 3

How do I find the top influencers for my campaign?

Accepted Answer

Request a demo of Sprout Social Influencer Marketing to find the perfect influencers for your next campaign. Sprout has acquired Tagger to unify your influencer marketing and social media management strategies. To learn more about how your team can implement Sprout Social Influencer Marketing into your workflow—chat with a member of our team.

Question 4

How do you define each of the metrics for top influencers?

Accepted Answer

The data on this page was pulled from the Sprout Social Influencer Marketing platform and analyzed by the Sprout Social team. It reflects global data and trends over the last 12 months.

To provide the most accurate representation of the top influencers, we:
1. Created influencer categories using the main search terms and hashtags that audience uses.
2. Of that list, pulled the top 10 influencers based on follower size.
3. Solely pulled influencers who directly mention the topic in their social posts.

Question 5

How do you define the top influencer metrics?

Accepted Answer

Total Number of Posts: Each post is linked to the author's profile and may come from different platforms, including Instagram, Twitter, Facebook, Snapchat, Twitch, TikTok, and YouTube.
Followers: The follower count is defined as the sum of the total audience size for each profile, multiplied by the count of the profile's posts. The total audience size is the total audience size across all social media accounts of the profile.
Engagement Rate: The engagement rate is the percentage of an audience that has engaged with the post by liking, commenting, or sharing.
Growth Rate: The growth rate is defined as the average growth rate for each profile, independent of the count of the profile's posts. The growth rate is the percentage of the profile's audience size growth in the last 90 days.

Influencer
Redigiert	75,024,630	18	2.64%	93.9%
AGuyAndAGolden	54,182,688	3	3.86%	98.7%
Valuetainment	27,296,554	2	5.76%	97.7%
Finanzen mit Sharan	24,065,704	4	6.56%	85.5%
Steven Bartlett	16,731,554	1	2.62%	99.4%
Dylan Page	14,813,427	1	7.95%	99.2%
Bekifaayati	14,057,094	6	7.33%	98.8%
Malcolm „Mj“ Harris	11,124,772	2	2.86%	75.6%
Kat & Oliver	10,951,360	4	4.84%	99.1%
Colion Noir	9,700,078	2	2.41%	99.4%

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