Family Influencers: unique industry data to plan your next marketing campaign

Name: Find Influencers
Creator: Sprout Social
Published: Wed Dec 18 2024

We've pulled live social data to help inform your next family influencers campaign. See the total number of family influencers on social, the average cost to sponsor their posts and more critical influencer data.

Sprout Social Product Image of Listening Performance Sentiment Summary

Social media benchmarks for family influencers

Leverage this data on family influencers to maximize the impact of your family influencer marketing campaigns and keep your brand ahead of the curve in a competitive marketplace.

Want even more family influencer data? Revolutionize your influencer marketing with data-powered social intelligence with Sprout Social Influencer Marketing. Use the form on the page to request a demo today.

How many family influencers are there?

Family Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do family influencers reach?

Family Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do family influencers post on social?

Family Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do family influencers charge per post?

Family Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are family influencers posts for brands?

Family Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from family influencers drive?

Family Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.