Beauty Influencers: Aesthetics meets data-driven insights

Name: Find Influencers
Creator: Sprout Social
Published: Wed Dec 18 2024

Tap into the beauty community with our data-driven insights on beauty influencers, including the number of beauty influencers out there, the size of their audience and more. Increase your brand’s visibility and credibility with strategic influencer collaborations.

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Unlocking beauty influencer potential with data-driven insights

Step into the glamorous world of beauty with our data-rich insights into influential figures in the industry. Discover the trends and data on how many beauty influencers exist, how frequently they post, what they charge per post and more through vibrant data visualizations.

Sprout Social provides in-depth data and analytics on beauty influencers to help you make data-driven decisions and tailor your marketing strategies effectively.

The top Beauty Influencers

Here are the top 10 Beauty Influencers based on data from Sprout Social's Influencer Marketing platform .

Influencer
Be Natural	1,036,722,875	125	5.18%	95.1%
Lina Noory	504,353,817	99	5.37%	99.3%
Natalia Beauty	276,830,862	22	13.26%	46.7%
Filmy Only	180,105,216	64	6.86%	81.9%
Alexis and Christina	156,459,163	103	8.07%	98.2%
Anthony Claxton	125,230,881	19	9.7%	99.7%
Animal Happiness	106,800,000	40	11.72%	93.1%
Benj	106,554,000	129	13.01%	88.8%
Stephanie Valentine	104,979,452	23	6.91%	88.6%
Bollywood_Newso	88,882,872	26	7.47%	95.8%

Knowing the top Beauty Influencers is just the beginning. It's important to take the time to research influencers to understand if they're the right fit to promote your brand. Utilize aninfluencer marketing platformto pull more data, such as each influencer's audience makeup, how much they charge per post, the value of posts for brands and so much more.

Once you've identified the top influencers for your campaign, you can start reaching out to them and conducting entire marketing campaigns together.

How many beauty influencers are there?

Beauty Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do beauty influencers reach?

Beauty Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do beauty influencers post on social?

Beauty Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do beauty influencers charge per post?

Beauty Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are beauty influencers posts for brands?

Beauty Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from beauty influencers drive?

Beauty Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.