Did you know that Americans consume around 50 billion cheeseburgers each year? Cheeseburgers have been around for over a hundred years and are one of the most popular dishes in the United States. This comfort food can be enjoyed plain or topped with unique flavors that entice any palette.

It should be no surprise that people everywhere celebrate National Cheeseburger Day. While you can celebrate it by going to your favorite fast food restaurant or local joint to grab a cheeseburger, there are other ways you can use the holiday to engage with your social media audience.

This guide will discuss everything you need to know about celebrating National Cheeseburger Day. We’ll also include ideas for how you can promote the holiday on your social media accounts.

When is National Cheeseburger Day and what’s its history?

National Cheeseburger Day is celebrated every year on September 18. The concept of a cheeseburger isn’t relatively new. Combining meat, milk products, grain and vegetables have been around for thousands of years.

It’s challenging to identify who exactly invented the cheeseburger. Teenager Lionel C. Sternberger gets credited with the invention of the meal in 1924.

At that time, Lionel worked in a sandwich shop in Pasadena, California. He decided to slap some American cheese on a hamburger he was cooking. He liked the combination and, from there, the cheeseburger was born.

Lionel first called the sandwich a “cheese hamburger.”

However, the first restaurant that referred to it as a cheeseburger was Charles Kaelin’s restaurant. In 1934, Kaelin claims that he invented the cheeseburger because he wanted to put a new spin on the hamburger.

Many restaurants and people claim to be the mastermind behind the iconic dish. Regardless of who invented it, cheeseburgers are a delicious meal that’s beloved by many.

Fun facts about cheeseburgers to share on social media

One way to engage your social media audience on National Cheeseburger Day is by posting fun facts about cheeseburgers. Most people simply enjoy eating the food. They don’t realize that there are many exciting things to learn about it.

Some facts you can post about cheeseburgers include:

  • The world’s heaviest cheeseburger weighed 1,800 pounds
  • Jimmy Buffet wrote a song called “Cheeseburger in Paradise” about a meal he had on Tortola
  • Hamburgers didn’t become popular until 1904 at the St. Louis World’s Fair
  • There’s a Hamburger Hall of Fame in Seymour, Wisconsin
  • During World War II, hamburgers were called Liberty Sandwiches

How to promote National Cheeseburger Day

Choose how you want to celebrate National Cheeseburger Day depending upon your business and target audience. This holiday is a great time to be creative and find new ways to promote your products and services to your audience.

Offer free or discounted cheeseburgers

You might want to offer National Cheeseburger Day deals if you run a restaurant. For National Cheeseburger Day, Burger King has offered a free cheeseburger with purchases over $1.

Last National Cheeseburger Day, McDonald’s gave their customers a double cheeseburger for 50 cents when they purchased their meal through their app. During another National Cheeseburger Day, Wendy’s offered two cheeseburgers for the price of one. While this didn’t happen on National Cheeseburger Day, Five Guys offered free delivery on mobile orders placed on National Burger Day.

Especially for restaurants, National Cheeseburger Day is an excellent opportunity to offer deals or free food. By promoting these deals, you can bring more customers into your business. Many websites will also post “round-up” articles about which companies offer the best deals for the holiday.

Use contests and polls to attract customers

You can use National Cheeseburger Day as an opportunity to create a social media contest or poll. You can do a poll on your Instagram stories to ask your followers to vote on their favorite type of cheese, burger toppings, and more. Polls are a great way to get interaction from your audience.

You can also have a photo contest asking your followers to submit photos of their favorite burger creations. Your other followers can vote on who has the best combination, or you can randomly pick a winner.

Post recipes of your perfect cheeseburger

Even if you’re not a food-based business, you can post your favorite recipes for cheeseburgers. Many other accounts might be posting their recipes for cheeseburgers. This is an excellent opportunity for you to reshare popular posts, bringing more eyes to your social media accounts.

Share popular National Cheeseburger Day activities

Another idea is to create posts about popular National Cheeseburger Day activities. You can share these ideas with your audience, encouraging them to tag you in posts when they do the activities.

Some activities you can talk about include:

  • Go to a restaurant and eat a cheeseburger
  • Make a cheeseburger at home
  • Host a backyard BBQ

Use hashtags to reach a wider audience

You should use the popular hashtags in all of your posts about the holiday. #NationalCheeseburgerDay and #FreeCheeseburgers will likely be trending around this time.

When you use these hashtags, your brand will circulate with the trending hashtag. You’ll boost your engagement while increasing your follower account.

National Cheeseburger Day frequently asked questions

Your brand should take advantage of every holiday that occurs throughout the year, even the non-traditional ones. You’ll increase your reach while promoting a popular holiday.

When is National Cheeseburger Day?

National Cheeseburger Day is celebrated on September 18. It’s not to be confused with National Hamburger Day. That holiday falls on May 28 each year.

Who invented the cheeseburger?

While Lionel C. Sternberger is typically created with the advent of the cheeseburger in the 1930s, many other restaurants and people take the credit. The concept of eating meat with cheese and bread has been around for thousands of years.

Learn more about National Cheeseburger Day

There’s no better way to celebrate National Cheeseburger Day than by munching on the popular meal. There are numerous ways you can use the holiday for your benefit. Engage with your audience while increasing your social media engagement.

Learn how to incorporate this and many other social media holidays into your content mix. Sprout Social is an all-in-one social media management tool where you can manage a social media calendar, respond to messages across all profiles and platforms, gather valuable analytics and much more.

Sign up for a free trial today to learn how to make your social media experience more productive.