Giving Tuesday: What it is and how to celebrate it

Whether it’s buying a coffee for the driver behind you, holding the door open for someone carrying groceries, or giving up a seat on the bus, acts of generosity leave a profound impact on people. When we hear stories about good deeds, it lifts our spirits.

That’s why days like Giving Tuesday make such a difference. If you’ve never heard of it before, Giving Tuesday is a day dedicated to performing generous deeds, and you can get others involved through social media.

Here’s what you need to know, as well as ideas for how to celebrate it.

What is Giving Tuesday?

Giving Tuesday first began in 2012. It was designed to be a day to encourage people to do kind acts. Over time, it became a movement practiced by people all over the world.

When is Giving Tuesday?

Technically, it’s every Tuesday. However, this globally celebrated event takes place every year on the Tuesday after Thanksgiving in the United States.

This year, Giving Tuesday falls on November 29, 2022.

The goal of this day is to inspire generosity not just on that one day but every day. If one person’s kind deed can make someone’s day, imagine how much good an entire movement of people can do.

Anyone can participate, including individuals, families, nonprofits, corporations, organizations, small businesses — anyone!

How to Celebrate Giving Tuesday

Giving Tuesday uses the power of social media to spread the word and encourage more people to join in.

For instance, get your company involved in a campaign for Giving Tuesday on Instagram.

Whether you’re an organization or an individual, now is the time to show generosity and kindness.

Here are some ideas to give you inspiration:

• Donate money to your favorite charity
• Support or start a local fundraiser
• Volunteer your time or talents
• Talk about your favorite cause to raise awareness
• Spread the word about someone making a difference
• Use the hashtag #GivingTuesday on Twitter, Instagram, etc.

Any act of kindness and generosity keeps the spirit of this event alive. However, you can take it one step further by creating a campaign on social media and talking about it, therefore getting more people involved.

If you’re an organization crafting a Giving Tuesday social media strategy, using the hashtag can make a positive impression and drive traffic.

Boost engagement by incorporating video and capture a user’s attention longer. With short-form video content being 2.5x more engaging than long-form, Giving Tuesday is an excellent time to share uplifting stories.

Understand your audience on the platform you use and how to reach them with your message. Share ways that people can help, even if they can’t donate.

Create quality content that will resonate with your audience. Maybe it’s an infographic filled with statistics, quotes or testimonials. Regardless of the content you make, ensure it fits your brand voice as well as the spirit of the event.

Making the Most of Giving Tuesday

Now that you know more about Giving Tuesday, you can craft a social media strategy for the event. Remember, the goal is to share kindness and generosity across the world!

Giving Tuesday FAQs