In an effort to increase page views the blogging platform WordPress.com has added a small “Follow” button to the bottom of each blog.
Similar to Blogger, WordPress.com is a free personal publishing platform where you can create a blog, choose from hundreds of themes, and track real-time stats.
Starting today, whenever someone that is not logged in to WordPress.com visits your blog he or she will see the Follow button in the bottom right corner. Once clicked your visitor will have the option of adding his or her email address. Your followers will be notified each time you publish a new post.
“After weeks of experimentation with different designs, locations, and names, we’ve determined the addition of a small, cute, little button at the bottom of your blog will dramatically help pageviews and retention,” states Scott Berkun on the official WordPress.com blog.
While the action is similar to subscribing, the designers at WordPress.com learned that more people clicked on the button and signed up when it was called Follow rather than Subscribe. If you don’t like the button, you can remove it by visiting the settings page.