How to Scale Social Media Publishing Without Doing More Work
Today’s marketers know that social media is no longer an option. With 70% of U.S. adults (and counting) on social, brands must carve out effective, memorable ways to engage and connect with their audiences.
But to scale social publishing, you need the right resources to create, manage and distribute social content. The question is: how can your team increase social publishing without creating tons of new content? And how can you ensure your efforts pay off?
We recently hosted a webinar with Scoop.it to discuss ways to step-up your social game without draining internal resources.
Access the on-demand webinar to learn:
- How to scale social publishing and boost audience engagement
- Tips to optimize social content creation without breaking the bank
- Ways to maximize efficiency by reorganizing and repurposing existing resources
Co-Founder & CEO
Guillaume is the Co-Founder & CEO of Scoop.it, the content marketing automation platform. An engineer turned-marketer, he has experimented a lot with content marketing to develop the lean content marketing methodology as a way to help marketers generate ROI with content. Under his leadership, Scoop.it has grown rapidly to be adopted by millions of users and hundreds of marketing teams. Find him on Twitter @gdecugis
Manager, Demand Generation
Jillian Eyl is the Manager of Demand Generation at Sprout Social where she oversees the design, development and execution of programs that generate leads for the sales force. Prior to joining Sprout, she managed Demand Generation programs at SAVO and was a Teach For America Corps Member in Milwaukee where she developed a knack for solving tough problems (and a keen appreciation for cheese curds). Find her on Twitter @msbiz_chicago