Free Webinar: How to Measure Your Content Marketing ROI


Webinar Details

Lots of businesses get into content marketing because it is the “in” thing to do online. You can ask those businesses what their goals are and you will get answers like exposure, social shares, links, leads and sales. Sujan breaks down the three key metrics to measure along with tools and processes to effectively measure your own content marketing ROI.

In addition to learning how to measure your content marketing ROI through exposure, quality and revenue, this content webinar walks through seven ways to improve the ROI of your content marketing efforts including content promotion, outreach, guest posting, leveraging Slack, Facebook/Linkedin groups and more.

In this webinar you’ll learn:

  • Tools and processes to effectively measure ROI of Content Marketing
  • Better ways to promote content
  • Ways to secure guest post on large publications like Forbes, Inc, Entrepreneur
  • How to understand engagement and share ratios using

The Presenters

Michael Patterson

Demand Generation Specialist
Sprout Social

Michael enjoys writing about all things social media, and his insights can be found on Adweek's SocialTimes, Social Media Today and Social Media Examiner. When he isn't pouring over blog posts he can usually be found exploring Chicago's unique neighborhoods and breweries. Find him on Twitter @MPatterson22

Sujan Patel


Sujan has 12 years of experience in digital marketing and co-created Content Marketer, a tool to help automate and scale content marketing. He is also an avid blogger and writes for Forbes, Inc, WSJ and Entrepreneur. In his spare time he authored the Growth Hacking eBook 100 Days of Growth & Content Marketing Playbook. When he’s not working 80 hours a week you can find him at the racing cars/motorcycles or jumping out of planes. @sujanpatel

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