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The Importance of Online Reviews


Register for a free webinar

Webinar Details

You’ve mastered your social media strategy and are ready to tackle your online review strategy head-on. Do you know where to start?

Reviews play a major role in online visibility, foot traffic and overall revenue. They also shed light as valuable feedback on the entire customer experience. Your business can’t afford to not listen to customers – especially when those customers are voicing their opinions online.

ReviewTrackers’ Emily Carl joins Sprout Social to explain the importance of online reviews. She also teaches you how to take initiative and manage your review profiles to improve on the customer experience and leverage feedback to build a successful business. In this webinar, you’ll learn:

  • How impactful online reviews are for a business
  • Why it’s important to implement a review management strategy
  • What tools to help you effectively manage review profiles and reviews
  • Which strategies help improve your business’ bottom line

The Presenters

Emily Carl

Account Manager

Emily has been promoting and teaching multi-location businesses how to improve and grow their online reviews for the past 2 years. She is passionate about providing tools to businesses to help them better understand their customer experience. ReviewTrackers is a software that helps multi-location businesses listen to, improve upon, and generate online reviews. When she’s not in the office she enjoys traveling cross-country and completing crossword puzzles.

Michael Patterson

Demand Generation Specialist
Sprout Social

Michael enjoys writing about all things social media, and his insights can be found on Adweek's SocialTimes, Social Media Today and Social Media Examiner. When he isn't pouring over blog posts he can usually be found exploring Chicago's unique neighborhoods and breweries. Find him on Twitter @MPatterson22