How to Build a Brilliant Brand on Social Media


Webinar Details

Given the (seemingly) lighthearted nature and subtle nuances of the social media marketplace, creating a strong brand voice may not seem like priority number one for some marketers. However, the creation of a strong online brand identity and social voice is no longer just a nicety–it’s a must.

This webinar will teach you how to build a brilliant brand on social media. We’ll reveal why your brand is your company’s most valuable asset, and how to leverage its influence across social platforms. We’ll also teach you:

  • How to establish a brand voice.
  • Best practices for engaging and interacting with followers.
  • Tangible tactics for refining and analyzing social media campaigns.

We’ll also share inspiring examples from world-class brands who have used social media to bolster and grow their businesses.

The Presenters

Michael Patterson

Demand Generation Specialist
Sprout Social

Michael enjoys writing about all things social media, and his insights can be found on Adweek's SocialTimes, Social Media Today and Social Media Examiner. When he isn't pouring over blog posts he can usually be found exploring Chicago's unique neighborhoods and breweries. Find him on Twitter @MPatterson22

Steve Baker


Steve's mission at Brandfolder is to create The Source of Truth for brands all over the world. Outside of work, Steve is a “closet gamer,” runner, backpacker, and sports aficionado. He'll also tell you where to find the best burritos in Denver. @swadebaker

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