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Expert Panel: 5 trends from 2021 and 5 predictions for 2022Register for Webinar
Session time: 1 hour
As important as it is to try and stay present during the busy holiday season, most folks can’t help but want to take a look back and reflect on the past year. We all love a good year in review, don’t we?
But while many people love these year-end round-ups and wrap-ups for the pure enjoyment, social marketers rely on that data to help take stock of what’s trending, and put those insights to work in planning for the year ahead.
Sprout is joined by social experts from Digital Media Management, Autodesk and Environmental working group to share five social trends that shaped 2021 and five predictions for what will go big in 2022—and what will just fade away.
Kayla Anne Covert, Social Media Manager, Digital Media Management
Diana Rouge, Social Media & Community Specialist, Autodesk
Katie Kellenberger, Social Media Manager, Environmental Working Group
In this webinar, we’ll tackle questions like:
“What can I expect from 2022 as a social marketer?”
“What were the biggest trends and highlights from 2021 on social?”
“How can I use social data to understand our biggest successes, challenges and roadblocks from 2021—then translate them to leadership?”
“How can social data help me identify our areas of focus in 2022?”
BONUS: Exclusively for viewers that attend live—get the opportunity to participate in a Q&A session at the end, as well as receive a copy of the webinar deck.
Social Media & Community Specialist Autodesk
Diana is a Social Media Specialist with Autodesk and is based in San Rafael, CA. With over 10 years in the social media, community and marketing realms, she has tried it all – from marketing agencies, e-commerce, social platforms and more. If she’s not engaging with users across social platforms, you can find her checking out the latest coffee shops with her dog Polly Pocket.
Customer Community Strategist Sprout Social
Joe Huber is the Customer Community Strategist at Sprout Social and host of the Weekly Live Q&As. He lives in Chicago with his wife, Bliss, and his dog, Haywood. When he’s not talking to people about all things marketing, he’s probably camping or doing voiceover work. He’s been the voice of Dr. Frankenstein, the state of Nevada, and other global brands as well. Say hi on Twitter or LinkedIn. @JosephPHuber
Social Media Manager Environmental Working Group
Katie Kellenberger is the Social Media Manager at the Environmental Working Group, a nonprofit that works to protect your health and the health of the environment. After working in social media for nearly a decade, her favorite part of the job is developing creative content that speaks to the audience and working on organic content strategy. When she’s not behind her work desk, Katie enjoys performing at local community theaters and hanging out with her beagle mix, Lio.
Kayla Anne Covert
Social Media Manager Digital Media Management
Kayla works at Digital Media Management as a Social Media Manager where she runs social accounts on the Entertainment Brands team. When she’s not talking strategy or ranting about the next social trends (which happens way more than you think it would) you can find her heavily invested in a book, listening to the latest Taylor Swift rerecordings, or exploring hidden gems in her city. @KaylaAnneCovert
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