It’s Twitter Tip Tuesday — every Tuesday we’ll focus on one Twitter Tip and show you how to integrate it into your social media strategy.

In previous editions of Twitter Tip Tuesday, we’ve focused on specific Twitter Success Stories from companies like Rapzilla and Wells Fargo, and individuals like Lynn Sheene and Stacey Ferreira. This week, we continue with the theme of how an individual’s successful Twitter strategies can affect the success of his or her business. Let’s take a look at how professional speaker, blogger, and entrepreneur, Frederick Goodall uses Twitter to land new speaking gigs and attract new business opportunities.

The Tactics

The Tactics

Twitter Success Story - Mocha Dad

Frederick Goodall, a.k.a. “Mocha Dad,” is about as authentic a man as you’ll ever encounter on Twitter. Spend a few minutes on his blog, Mocha Dad, and you’ll discover a man that’s a living example of his corporate vision to “help motivate other men to be more actively engaged and involved with their children, families, and communities.”

That integrity, honesty, compassion, and the natural desire to help others also carries over to Frederick’s Twitter account @mochadad. Frederick says he routinely shares and retweets other people’s links, and offers “to help anyone and everyone without ever seeking anything return.”

Frederick suggests that to find success on Twitter you first have to be yourself. “I often tweet non-sensical things, but I also post serious messages about parenting and fatherhood. All of these tweets represent different sides of my personality,” Frederick says. “The best compliment that I get from my followers when I meet them in person is when they tell me ‘You’re the same in person as you are on Twitter’.” In Frederick’s personal and professional experience he’s found that “people respond to authenticity.”

Finally, Frederick advises that people extend the relationships they make beyond Twitter. “Twitter is a good place to make initial contacts, but real relationships need to be nurtured.” Goodall says “people say I’m crazy for doing it, but I often tweet my e-mail address and phone number. I do this because I want to really connect with the people who follow me.”

Goodall says that tactic has generated a number of great email, phone, and real-world connections over the years. For example, whenever Goodall is travelling on business, he reaches out to his network of Twitter followers. “Whenever I travel to a different city, I tweet my itinerary and ask if anyone would like to meet me for coffee or dinner. The response has been tremendous,” he says.

The Payoff

The Payoff

With patience and consistency, Frederick’s Twitter efforts have paid off. For example, Goodall says that he’d been tweeting with one of his followers for years. “We developed a great friendship. I finally met her in person on a trip to Chicago and we instantly connected. Last year, she hired me to be one of the expert speakers on a Blogger and Brand Relationship panel for her BBSummmit12 Conference.”

Another of @mochadad’s followers recommended Frederick to speak at the Niche Mommy Conference. Although the conference was for “Mommy bloggers,” because the planner of the conference recognized Frederick from their interactions on Twitter, she knew Frederick’s content and message were transferable to her audience as well.

An example of achieving a business connection on Twitter through an unlikely source was when a follower of Goodall’s tweeted with him about a variety of parenting issues. “He invited me to attend a mixer with his organization — Latism.” Goodall says that “although I’m not Latino myself, the larger issue of parenting applies to everyone, so through these connections I ended up landing a speaking gig at the National Latism Conference, too.”

Authenticity, brand consistency, and fortifying offline relationships have led to some amazing opportunities for Goodall. In fact, he credits his professional consulting engagements with large national brands like Kellogg’s, Pepperidge Farm, Dove, Sears, Samsung, and more, to initial interactions made on Twitter. At the end of the day, adds Goodall, “I’m just a man, a father, and a businessman being myself on Twitter. In my experience, opportunities will find you if you stay true to who you really are.”

Have a Twitter success story that you’d like to see featured on Sprout Insights? Then we want to hear from you!

[Image credits: Mocha Dad]