Sprout Social Media News

Hopefully spring is making an appearance wherever you are this weekend. Before you unplug and head for the outdoors, here’s a recap of the social media news you might have missed this week.

Over the past few days, we took a look at how four top brands are using Twitter’s new profiles, as well as how three innovative travel brands found success on the social network. Additionally, we’ve highlighted some of the ways in which brands are shining on Google Helpouts and how your company can boost reach using +Post ads on Google+.

Finally, we checked out this week’s biggest news story: Twitter’s mobile app promotion suite. You can find more information on all of these stories in our recap below.

Need Inspiration? How 4 Top Brands Are Using Twitter’s New Profiles

Need Inspiration? How 4 Top Brands Are Using Twitter’s New Profiles

Last week, Twitter began rolling out a new and improved web profile that  emphasizes your visual content. Some of the businesses that have access to it have done some lovely things we’d like to showcase.

Businesses are understandably eager to gain access to the new look and its accompanying features. But with such significant design changes, sometimes a gradual rollout pays off because it gives you more time to consider how you’ll take advantage of the updated elements of your profile. [Read More…]

Learn How 3 Innovative Travel Brands Found Success on Twitter

Learn How 3 Innovative Travel Brands Found Success on Twitter

From research and mid-travel engagement to post-trip reviews and feedback, social media has become an integral part of the travel experience. Travelers have become increasingly social, forcing brands to get creative with their marketing strategies. We’ve already seen some of the unique ways travel brands have leveraged Facebook to connect with customers; and now we turn our attention to Twitter.

According to a July 2013 study, 33 percent of analyzed tweets directly addressed tourism and travel professionals. The platform is mostly used by travelers to help organize a trip and finalizing the logistics of their travel plans — such as choosing a hotel, finding an activity, and calculating travel costs. Travelers also use Twitter to share check-in activity, find travel deals, and share activity or attraction reviews. [Read More…]

Brands Shine on Google Helpouts and You Can Too, Here’s How

Brands Shine on Google Helpouts

Content is key when creating a successful social media strategy, but there’s more to it than just blogging and tweeting. Podcasts, infographics, and video have increased in popularity among consumers. In fact, video content has become one of the most effective ways to reach and engage audiences.

YouTube and Google+ Hangouts have become integral parts of today’s marketing campaigns. The former currently claims more than one billion unique visitors monthly, second only to Facebook. Google+ Hangouts, which seamlessly integrate with YouTube, have been used for everything from live concerts to customer tutorials. [Read More…]

Now You Can Boost Your Reach With +Post Ads, Here’s Why You Should

Timing is everything. At any given moment, there is someone interested in your brand, but one of the biggest challenges you face is reaching those people at the right moment. Last December, Google introduced +Post ads to a limited number of advertisers as a way to amplify content. The ad unit turns your Google+ content — such as photos or videos — into display ads that can run across the Google Display Network.

+Post ads were previously only available to a select group of advertisers, but yesterday Google announced that the ad unit is now available to all Google+ Pages with at least 1,000 followers. What sets +Post Ads apart from ad options on other social platforms is that they reach the entire web, not just your network. Before you dive in, let’s take a closer look at Google’s social ads. [Read More…]

Here’s How You Can Prepare for Twitter’s New Promoted Mobile Apps

New Way to Promote Mobile Apps on Twitter

Twitter yesterday announced a brand new mobile app promotion suite that aims to help marketers and developers drive app installs and app engagements both on Twitter and off. The full suite of targeting, creative, and measurement tools are being tested in private beta, but you might have already seen some examples of these app promotions on Twitter.

Because not everyone has access just yet, here’s a bit more information about what you can expect as well as how you can promote your app on Twitter in the meantime. [Read More…]