As telemedicine becomes more popular and people turn to social media for healthcare advice, news and resources, healthcare brands need to meet their community’s needs online while also protecting patient privacy.
Compliance with industry regulations is a top priority for hospitals, insurance companies, medical device manufacturers and pharmaceutical brands, and few directives loom as large as the Health Insurance Portability and Accountability Act (HIPAA).
HIPAA violations can cost organizations major fines and even result in jail time. In short, using social media carelessly is not an option. Protecting patient privacy and staying within HIPAA compliance on social means understanding what you can and can not say, show or share.
We’ve pulled together information from the U.S. Department of Health and Human Services, the American Medical Association and LetsGetChecked to create a resource of tips and requirements related to HIPAA compliance and executing your social media strategy. This is not an exhaustive compliance guide, but rather a starting point. Always consult your legal or compliance teams regarding your social media policies and work with them to confirm that you’re remaining HIPAA compliant.
Download now to set your organization up for compliance and—dare we say—creativity in your healthcare social media strategy.