Stat Library

Global

47%

of all social users say social media has had a net positive impact on their financial decisions over the last six months.

Global

76%

of all social users say social media (ads, influencer posts, brand content, etc.) has influenced some percentage of their purchases over the past six months.

Global

41%

of social practitioners report their greatest fear is company leadership not trusting them to publish content that'll perform best.

Global

58%

of teams rated as "experts" of measuring the business impact of social rely on social media management tools.

Global

56%

of marketing leaders say social media drives revenue for their businesses.

Global

51%

global social media users plan to spend more time on community-driven platforms like Reddit over the next six months.

Global

73%

of social media users expect brands to respond on social within 24 hours.

Global

57%

of social users say posting original content series (recurring or episodic storytelling) is the most important thing for brands to prioritize on social.

Global

The #1 factor motivating social media users to try a new social platform is when their friends/family are already using it.

Global

93%

of consumers think brands need to combat misinformation more than they currently do.

Global

52%

of social media users are concerned with brands mishandling their personal data on social.

Global

44%

of marketing leaders rate their teams as "expert" when it comes to measuring the business impact of social.

Global

36%

of marketers say their audience is starting to spend more time on emerging platforms like Threads, Bluesky, Lemon8 and Mastodon.

Global

93%

consumers agree it's important for brands to keep up with online culture.

Global

33%

of consumers think it's embarrassing for brands to participate in trends.

Global

65%

of marketers are very confident in their team’s ability to show the business impact / ROI of influencer partnerships.

Global

65%

of marketers are very confident that their exec/leadership team sees the business value of investing in influencer partnerships.

Global

92%

of marketers say that on average, sponsored influencer content performs better in terms of reach compared to organic content posted on their brand accounts.

Global

35%

of social media users say the acceptable ratio of sponsored to non-sponsored posts from influencers they follow is one sponsored post to 5 non-sponsored.

Global

90%

of marketers say that on average, sponsored influencer content performs better in terms of engagement compared to organic content posted on their brand accounts.