Stat Library
The social media landscape changes fast. Sprout’s continuously updated stat library has the data you need to keep up. From audience’s latest content preferences, to marketers’ biggest strategy challenges, find relevant insights to help you and your brand take bolder moves.
- Global
47%
of all social users say social media has had a net positive impact on their financial decisions over the last six months.
- Global
76%
of all social users say social media (ads, influencer posts, brand content, etc.) has influenced some percentage of their purchases over the past six months.
- Global
41%
of social practitioners report their greatest fear is company leadership not trusting them to publish content that'll perform best.
- Global
58%
of teams rated as "experts" of measuring the business impact of social rely on social media management tools.
- Global
56%
of marketing leaders say social media drives revenue for their businesses.
- Global
51%
global social media users plan to spend more time on community-driven platforms like Reddit over the next six months.
- Global
73%
of social media users expect brands to respond on social within 24 hours.
- Global
57%
of social users say posting original content series (recurring or episodic storytelling) is the most important thing for brands to prioritize on social.
- Global
The #1 factor motivating social media users to try a new social platform is when their friends/family are already using it.
- Global
93%
of consumers think brands need to combat misinformation more than they currently do.
- Global
52%
of social media users are concerned with brands mishandling their personal data on social.
- Global
44%
of marketing leaders rate their teams as "expert" when it comes to measuring the business impact of social.
- Global
36%
of marketers say their audience is starting to spend more time on emerging platforms like Threads, Bluesky, Lemon8 and Mastodon.
Q1 25 Pulse Survey
- Global
93%
consumers agree it's important for brands to keep up with online culture.
- Global
33%
of consumers think it's embarrassing for brands to participate in trends.
- Global
65%
of marketers are very confident in their team’s ability to show the business impact / ROI of influencer partnerships.
Q1 25 Pulse Survey
- Global
65%
of marketers are very confident that their exec/leadership team sees the business value of investing in influencer partnerships.
Q1 25 Pulse Survey
- Global
92%
of marketers say that on average, sponsored influencer content performs better in terms of reach compared to organic content posted on their brand accounts.
Q1 25 Pulse Survey
- Global
35%
of social media users say the acceptable ratio of sponsored to non-sponsored posts from influencers they follow is one sponsored post to 5 non-sponsored.
- Global
90%
of marketers say that on average, sponsored influencer content performs better in terms of engagement compared to organic content posted on their brand accounts.
Q1 25 Pulse Survey