25 social media post ideas for UK brands 2025

Running out of ideas for what to post next? It happens. Even the best social teams get stuck.

The truth is, UK audiences expect more than an obligatory update. They want a real connection. Local relevance. Clear value. There’s no room for filler.

From memes to milestones, your content should reflect your tone and support your business goals—reach the right people and turn lurkers into buyers.

But with so many types of posts out there, it’s not easy to know what you should fill your content calendar with. Sometimes you just need some fresh ideas.

25 social media post ideas to engage UK followers

79% of the UK population is on social media. And with 56.2 million users spending nearly 2 hours a day across more than six platforms, it’s tough to stop the scroll.

Here are 25 social media post ideas to help refresh your feed and grab the attention you’re looking for.

Behind-the-scenes social media post ideas

Give your audience a peek behind the curtain to humanize your brand and build trust.

Here are six BTS-style posts to keep your social media presence relatable and remind followers there’s a real team behind the screen.

1. Show off your customers

Today’s UK buyers want credibility, not fluff.

Show that real people enjoy your brand by sharing user-generated content (UGC) and real testimonials. Repost customer photos, tag them and explain their story in your caption.

Lucy & Yak do this weekly with #YakMirrorSelfieMonday, where real customers model their clothes in everyday settings.

Source: Instagram

This shows off their high-quality products in real life, adds social proof and makes their brand feel human.

2. Take your audience behind the scenes

People connect with people. Behind-the-scenes posts help your audience feel closer to your team, bringing them closer to your brand.

Share office life, packaging processes and team rituals.

For example, Riverford’s founder picking veg and explaining what to cook brings followers straight to the fields and into the story of their food.

Source: Instagram

It’s authentic, educational and builds lasting trust around Riverford’s processes—a key selling point for the brand.

3. Share exclusive deals

According to The Sprout Social Index™, more than a third of social users make spontaneous purchases based on social media content on a monthly basis.

So, make followers feel like insiders while also giving them a reason to buy. Deals that feel “just for followers” boost clicks and urgency. Share Instagram-only offers, TikTok-first launches and time-sensitive codes.

4. Hype up a new product launch

Product launches are a treasure trove of content ideas. You can tease your audience with what’s coming using countdowns, reels or “first look” posts that build anticipation.

Use carousel posts or videos to tell the story and schedule them using AI-powered Optimal Send Times to post when you get the most engagement.

This builds early momentum before the product is even live.

5. Give your followers shoutouts

Recognition makes people feel seen and turns passive fans into active supporters. Use shoutouts to thank top customers, partners and team members.

Create a weekly format, tag the person and explain what they did.

6. Invite your audience to celebrate a milestone with you

Milestones matter and they make your followers feel included in your achievements. Whether it’s 10k followers, 5 years in business or a successful charity drive, share it with your community and show gratitude.

Use a carousel to highlight key moments, tag those who made it possible and invite followers to share their memories with a dedicated hashtag.

Social media post ideas celebrating UK culture and events

UK audiences love brands that “get” them and the life they live—holidays, humour and all.

These ideas help you tap into cultural moments that matter, to show you’re present, relevant and paying attention.

7. Celebrate a social media or local holiday

Whether it’s Yorkshire Day, Wimbledon or Black History Month, tapping into UK-specific holidays shows that you’re culturally aware.

Plan upcoming holiday content with Sprout’s AI Assist. It offers timely, localised content ideas that show your brand is tuned into what matters to your audience.

8. Use humour

UK social media users love dry, topical or self-deprecating humour. But timing matters.

If you get it right, humour builds connection, encourages interaction and helps you to boost engagement.

Aldi UK is a good example of humour done right. Its “Kevin the Carrot” campaign uses its mascot in-store and online to post cheeky, relevant content while inviting followers to join in the fun.

Source: X

This long-standing Twitter/X campaign grabs attention, encourages replies and turns Aldi’s brand voice into something fans want to play along with.

9. Go live

UK audiences value authenticity and live video helps your brand show up in a more human way. Plus, live video content adds spontaneity, personality and real-time interaction to your social media strategy. It works great for product demos, audience Q&As or behind-the-scenes tours.

Try it on Instagram, TikTok or LinkedIn, and use Social Listening to find trending topics and questions and align your session to complement these.

The best bit? Live sessions build trust and encourage instant engagement without the need for post-production work.

Social media content ideas that highlight UK brands

Try these ideas to amplify your own brand content, without always reinventing the wheel. Think repurposing, partnerships and platform-specific plays.

10. Share content from others

When you repost content from partners, influencers and followers, you extend your reach and build credibility. Not only does it tap into a new audience, but shared exposure also acts like an endorsement for your brand.

Surface this content with Sprout’s Smart Inbox. You can monitor brand mentions and find content that’s ripe for reposting.

11. Repurpose your content

It’s not easy to keep up with the demand for fresh content. So use what you already have to create something new. Repurposing content in this way helps you fill your content calendar with firm favourites, and it saves you production time.

But don’t just pick any content. Repurpose the content that works. Use Sprout’s analytics to identify high-performing posts and repurpose these for your audiences on different networks.

12. Post short-form videos

As Sprout’s 2024 Social Media Content Strategy finds, TikTok and Instagram users want short-form videos.

UK audiences in particular crave quick, entertaining content with relatable humour, UK-based slang and culturally relevant tips.

Try short videos like:

• “What I ordered vs. what I got”
• Day in the life of your founder
• Before-and-after product demos
• Quick tips your audience can use today

These quick videos boost visibility, add personality and get your brand into the scroll zone.

13. Hop on trending topics and memes

UK audiences love brands that stay in touch with the culture. That’s why 54% turn to Instagram to keep up with trends, while 45% head to Facebook and 38% use TikTok.

Jumping on memes or trends keeps you in the loop and shows you’re aligned with your audience. But remember, speed matters. While 40% of social users enjoy brands joining in with trends, 28% expect it within 48 hours.

Use Sprout’s Listening tool to surface UK-specific trends as they happen so you can get involved before they peter out.

Greggs is great at this.

Source: Instagram

The bakery uses popular UK meme formats to add humor to its promotions. This keeps their content timely, cheeky and instantly shareable.

14. Feature long-form content in a carousel

Turn educational content into snappy, social-friendly posts that deliver value in bite-sized pieces.

Pick out valuable information and tips from blogs and reports and create 5-6 clear carousel slides that tell the story visually.

Don’t forget to link to the full version in your caption to drive traffic to your website.

15. Create and share relevant infographics

Infographics are the ideal social post to simplify complex ideas and bring data to life. They’re easy to scan, highly shareable and they position your brand as an expert.

Use infographics to:

• Explain industry trends
• Summarise a how-to
• Break down product features in a clear, visual way
• Compare options or packages side by side to help decision-making

16. Ask questions and share quizzes or polls

Interactive content, like quizzes and polls, encourages your followers to get involved. It also gives you the opportunity to learn more about your audience while keeping things light and culturally relevant.

Source: X

These post types work particularly well in Instagram Stories, LinkedIn posts or Twitter/X. They spur interaction, create new trends and show you what potential customers want without much of a heavy lift on your end.

17. Share success stories

Showing real positive outcomes makes your brand more credible and demonstrates your value.

Whether it’s a glowing review, a customer win or a business milestone, a success story helps potential buyers see why your product is worth it.

Share quote graphics, mini case studies, before-and-after shots and short videos that focus on a transformation.

18. Partner with local influencers

Influencer marketing isn’t just a trend anymore. Now it’s how people shop. In fact, half of consumers make a monthly purchase based on an influencer’s recommendation.

When you team up with the right UK-based creators, you connect with ‌communities that align with your values and goals. Influencers amplify your message to new audiences while helping them connect with your brand in an authentic way. All without you needing to create any content.

To find the right influencers and keep your relationships on track, use Sprout’s influencer management platform. You can manage campaigns, nurture relationships and track performance all in one place.

19. Highlight team members

Putting faces to your brand is one of the easiest ways to humanise it.

Share engaging content of your team in action—whether it’s a “Meet the team” post, a birthday shoutout or a short day-in-the-life video.

Audiences love seeing who’s behind the work and it’s a great way to showcase your culture.

20. Share industry news or commentary

Your brand doesn’t need to break the news. But you can definitely add to it.

Commenting on relevant updates in your industry shows you’re plugged into what’s affecting your UK audience and that you’re a confident expert in your field.

Source: Instagram

You might post a quote card, a quick reel or a simple carousel explaining your stance on a topic and how you feel it affects your audience’s world.

21. Promote blog content with templates

Sure, your blog sits on your website. But you can use your social accounts to promote these blogs.

Pull key tips or stats into branded social media templates to extend the life of each post and reach different audiences.

Not only does a social post make your blog insights easier to consume on the go, but it also drives traffic to your website.

22. Post tutorials or how-tos

Teach your audience something useful, step by step.

Depending on your product, you might post a skincare routine, garden prep checklist or B2B setup tutorial. This kind of practical content positions you as helpful instead of salesy.

Make sure the language is simple, the visuals are clean and the format suits the tip.

Gousto does this well.

Source: Instagram

The recipe box company often posts short ASMR videos and accompanies them with a full how-to recipe in the caption.

23. Run giveaways with local appeal

Nothing drives engagement like a good giveaway.

Choose prizes that appeal to your UK audiences, especially if you’re a local company with something to offer in your geographical area.

Keep the entry mechanics simple (e.g., like, follow, tag a friend) and tie the campaign to a seasonal moment or holiday. After all, the best giveaways feel relevant to the moment and accessible to everyone.

24. Introduce a weekly series

Recurring content helps you show up consistently and gives your followers something to look forward to.

Try formats like “Monday Mythbusters,” “Friday Finds” or “Tuesday Tips.”

Not only does it create consistency, but it also allows you to plan and schedule content to publish in advance to save your team time during the week to focus on trends that pop up.

25. Share values or community work

People want brands that stand for something. In fact, “shared values” is the top trait consumers look for when deciding who to follow online.

Whether it’s your sustainability efforts, charity partnerships or team volunteering days, share the side of your business that shows what you stand for and how you contribute to society.

Stand out on socials, consistently

You’ve got the ideas—now let Sprout do the heavy lifting.

With tools like AI Assist, Listening Reports and a UK-localised content calendar, Sprout Social helps you stay organised, on-trend and ahead of the game.

You can publish at the optimal time, track performance with Premium Analytics and manage all your social media networks from one place.

Ready to put your ideas into action? Start your free trial of Sprout Social and unlock fresh social media post ideas tailored to your UK audience.