Always up-to-date guide to social media image sizes

Last Updated: October 15, 2026

 

Every social media platform has its own image specs. Get them wrong and the visuals behind your social media content strategy show up blurry and cropped. This guide gives you the exact social media image sizes and post sizes for every major platform in 2026.

Your visual identity is often the first interaction a potential customer has with your brand. A strong visual strategy makes that first impression count and getting your dimensions right is where it starts.

The right tools make resizing images across platforms fast. Use Landscape, Sprout Social’s free image resizing tool, to resize a single image for all social media sizes at once.

Why do social media image sizes matter?

Social media image sizes are the pixel dimensions, aspect ratios and file limits each platform uses to display profile photos, cover images and posts. Match them and your visuals stay sharp and uncropped.

Miss them and the platform makes the call for you. Wrong sizes signal to your audience that your brand doesn’t sweat the details. Here’s what happens:

• Cropping: The platform trims logos and text at the edges
• Compression: Fine detail turns soft and blurry
• Letterboxing: Mismatched ratios leave empty space around your image
• Rejection: Some uploads fail outright

Scheduling tools publish through platform APIs, which enforce stricter limits than the apps. Instagram’s API, for example, accepts feed images between 4:5 and 1.91:1 and nothing outside that range.

Data from our 2025 Content Benchmarks Report shows images account for 48% of all brand content on Facebook. Static images are still the workhorse format, so sizing them right protects most of your output and preserves your brand identity.

Social media image sizes cheat sheet

This cheat sheet gives you the essential social media image sizes for every major platform at a glance, with profile image, cover image and primary post image all in one place.

These are the baseline specs for 2026. Publishing the wrong size means blurry visuals and automatic cropping.

Platform	Profile image	Cover image	Primary post image
Instagram	110×110 px	N/A	1080×1080 px or 1080×1350 px
Facebook	320×320 px	851×315 px	1080×1350 px
X (formerly known as Twitter)	400×400 px	1500×500 px	1600×900 px
LinkedIn	400×400 px	4200×700 px	1200×627 px
TikTok	200×200 px	N/A	1080×1920 px
YouTube	800×800 px	2560×1440 px	1280×720 px
Pinterest	165×165 px	800×450 px	735×1102 px
Snapchat	320×320 px	375×569 px	1080×1920 px
Threads	320×320 px	N/A	1080×1080 px
Bluesky	400×400 px	1500×1500 px	1080×1080 px
Google My Business	720×720 px	1024×576 px	1200×900 px

Each platform has additional format requirements, including Stories, Reels, banners and more, which are covered in the full sections below cover.

What image size works on every platform?

One 1080-pixel-wide image covers most feeds. Pick the ratio that fits the placement:

• 1080 x 1080 pixels (1:1): Works across Facebook, Instagram, X, LinkedIn, Threads and Bluesky feeds
• 1080 x 1350 pixels (4:5): Wins more vertical space in mobile feeds
• 1080 x 1920 pixels (9:16): Covers Stories, Reels, TikTok photo mode, Snapchat and YouTube Shorts
• 1000 x 1500 pixels (2:3): Pinterest’s recommended size and the one exception to the 1080-pixel rule

Use JPG for photos to keep files small and PNG for graphics with text, logos or sharp edges. Upload the highest-quality file within each platform’s limit and let the platform do the compressing. Keep key text and logos away from the edges so circular crops and UI overlays don’t hide them.

Facebook image sizes

Facebook remains one of the most widely used social media platforms for brand content. Getting your social media image dimensions right ensures your visuals display crisp and professional across every device and placement.

Desktop and mobile render images differently, so choose dimensions based on where your audience primarily views your content.

 

Facebook personal and Business page profile picture sizes

Your personal or Business Page profile image is your first impression on Facebook. It appears on your timeline layered over your cover photo and shows up whenever you post, comment or appear in search results.

Facebook profile picture image guidelines

• Recommended image size: 320×320 pixels
• Minimum file size: 180×60 pixels
• Displays:
  • 176×176 pixels (desktop)
  • 196×196 pixels (smartphones)
  • 36×36 pixels (most feature phones)
• Recommended file type: JPG, PNG
• Profile pictures are cropped to a circle

Facebook profile and Business Page cover photo sizes

Your Facebook cover photo only appears on your Facebook profile page, and it stretches across the entire screen, giving you more freedom to choose something creative or supplement your profile picture. Use this space to post something that speaks more toward you as an individual or highlight a brand campaign.

Facebook Business Page cover photo image guidelines

• Aspect ratio:
  • 16:9 (on desktop)
  • 2.4:1 (on mobile)
• Minimum required size: 400×150 pixels
• Recommended image size: 851×315 pixels
• Mobile display size: 640×360 pixels
• Max file size: 100kb
• Recommended file type: JPG, PNG

Facebook personal profile cover photo image guidelines

• Aspect ratio:
  • 16:9 (on desktop)
  • 2.4:1 (on mobile)
• Minimum required size: 720 pixels wide
• Max file size: 100kb
• Recommended file type: JPG, PNG

 

Facebook timeline image post sizes

Shared images appear on your timeline and in followers’ News Feeds. The Facebook algorithm determines reach, so posts that drive engagement get distributed further—to your followers and beyond. When looking at standard social media post sizes, shared images are critical for engagement.

Facebook shared timeline image guidelines

• Recommended image size:
  • Square images: 1080×1080 pixels (1:1 aspect ratio)
  • Vertical images: 1440×1800 pixels (4:5 aspect ratio)
• Maximum file size: 30MB
• Recommended file type: JPG, PNG

Learn more about supported Facebook files and sizes in our Help Center guide on Sprout Social’s Publishing Requirements.

Facebook Stories image sizes

Facebook Stories run full-screen and vertical, and they sit at the top of the app where your audience sees them first.

Facebook Stories image guidelines

• Recommended image size: 1080×1920 pixels
• Minimum width: 500 pixels
• Aspect ratio: 9:16 and 4:5 to 1.91:1
• Safe zone: Keep text and logos out of the top and bottom 14% (about 250 pixels) so profile icons and reply bars don’t cover them
• Recommended file type: JPG or PNG

Facebook Feed ad image sizes

Facebook Feed ads appear natively alongside posts from a user’s friends, family and followed Pages. This placement is ideal for capturing attention as users scroll through their daily updates.

 

Facebook Feed ad image specs

• Recommended ratio: 1:1 or 4:5
• Recommended resolution:
  • 1:1 ratio: 1080×1080 pixels
  • 4:5 ratio: 1440×1800 pixels
• Maximum file size: 30MB
• Recommended image formats: JPG, PNG

Facebook Story ad image sizes

Facebook Stories ads are full-screen, vertical ads that appear between organic Stories. This immersive, ephemeral format is perfect for grabbing user attention with visually compelling content.

Facebook Stories ad image specs

• Recommended resolution: 1440×2560 pixels
• Recommended ratio: 9:16
• Minimum width: 500 pixels
• Maximum file size: 30MB
• Recommended image formats: JPG, PNG

Find more information on the image sizes for Facebook, visit the Facebook Help Center.

Instagram organic image sizes

Instagram organic image sizes determine how your content displays across the feed, Stories, Reels and profile grid. Use the correct dimensions for each format to avoid cropping, compression artifacts and missed impressions.

Instagram profile picture

Your Instagram profile picture is the first visual identifier users see in search, the Explore tab and comment threads. Keep it recognizable at small sizes; a clean logo or tight headshot works best.

Instagram profile picture guidelines

• Recommended image size: 320×320 pixels
• Recommended aspect ratio: 1:1

Instagram feed and carousel image sizes

Feed and carousel posts are the foundation of your Instagram presence. Instagram now supports the native 3:4 aspect ratio that most phone cameras capture by default, displaying images at their native size rather than stretching them to fit.

Whether you publish natively in the app, via desktop or through a social media management tool, these social media post sizes keep your visuals sharp and properly framed. Learn how to post on Instagram effectively once you’ve sized your images.

Instagram feed and carousel image guidelines

• Recommended image size: 1080×1080 pixels or 1080×1350 pixels
  • Square images: 1080×1080 pixels (1:1 aspect ratio)
  • Vertical images: 1080×1350 pixels (4:5 or 3:4 aspect ratio)
• Recommended aspect ratio: 1:1 or 4:5
• Grid view size: 1012×1350 pixels (grid view always displays at 3:4)
• Maximum file size: 30MB
• Recommended file type: JPG, PNG and HEIC/HEIF
• Maximum images or videos per carousel post: 20

Learn more about supported Instagram files and sizes in our Help Center guide on Sprout Social’s Publishing Requirements.

Instagram grid thumbnails sizes

Thumbnails are the grid-view renditions of every post on your profile. They display at a fixed size and expand when tapped, so your key visual elements need to read clearly at a small scale.

Instagram grid thumbnail guidelines

• Profile grid thumbnail size: 1080×1440 pixels
• On-screen display size: 161×201 pixels
• Recommended image width: 1080 pixels
• Feed aspect ratio: 3:4

Instagram Reels image sizes

Instagram Reels are the platform’s primary discovery engine. The cover image appears in the Reels tab and on your profile grid. It’s the first frame that drives a tap, so treat it with the same care as a campaign hero image.

Instagram Reels cover image guidelines

• Recommended image size: 1080×1920 pixels
• Recommended aspect ratio: 9:16 (grid view always displays at 3:4)
• Grid view size: 1080×1440 pixels
• Note: You can edit cover photos after upload.

 

Instagram Stories image sizes

Instagram Stories support both images and videos in a full-screen vertical format. Build a deliberate Stories strategy because the format drives direct engagement and keeps your brand visible between feed posts.

Instagram Story image guidelines

• Recommended resolution: 1080×1920 pixels
• Safe area (text and interactive elements): 1080×1610 pixels
• Aspect ratio: 9:16
• Recommended file type: JPG, PNG and HEIC/HEIF

Learn more about supported Instagram files and sizes in our Help Center guide on Sprout Social’s Publishing Requirements.

Instagram feed image ad sizes

Instagram Feed ads blend into the user’s primary browsing experience, appearing as they scroll through photos and videos from accounts they follow.

 

Instagram Feed ad image specs

• Minimum resolution: 1080×1080 pixels
• Recommended ratio:
  • Square aspect ratio: 1:1
  • Vertical aspect ratio: 4:5
• Supported aspect ratios in feed:
  • Maximum aspect ratio: 1.91:1
  • Minimum aspect ratio: 9:16 (although will be cropped to 4:5)
• Minimum width: 1080 pixels
• Maximum file size: 30MB
• Recommended image formats: JPG, PNG
• Note on captions: While you can include a URL in your feed ad caption (up to 63,000 characters), it will not be clickable. To drive traffic to a website, you should use the designated call-to-action button (like “Learn More” or “Shop Now”) provided in the ad setup.

Instagram Story image ad sizes

Instagram Story ads are full-screen, vertical ads that appear between users’ organic Stories. This engaging format suits temporary, interactive content that captures immediate attention.

Instagram Stories ad image specs

• Recommended resolution: 1080×1920 pixels
• Recommended ratio: 9:16
• Minimum width: 500 pixels
• Maximum file size: 30MB
• Recommended image formats: JPG, PNG
• Pro-tip for Stories Ads: Leave about 14% (roughly 250 pixels) at the top and bottom of the image free from text, logos, or other key creative elements. This “safe area” ensures your content isn’t covered by the profile icon or the call-to-action button at the bottom.

LinkedIn image sizes

LinkedIn is the world’s largest professional social media platform with more than 1.3 billion members. Getting your LinkedIn image sizes right means your brand shows up polished and credible, whether someone lands on your personal profile, company page or a sponsored post in their feed.

LinkedIn personal profile image sizes

Your profile image is the first thing people see when they visit your LinkedIn page. Use a high-quality, well-cropped headshot that represents you clearly at small sizes.

LinkedIn personal profile image guidelines

• Recommended image size: 400×400 pixels
• Minimum image size: 268×268 pixels
• Maximum file size: 3MB
• Recommended file type: JPG or PNG

LinkedIn personal profile cover image sizes

Your personal cover image is prime real estate for communicating your professional brand. Choose an image that complements your profile photo and reinforces your expertise at a glance.

LinkedIn cover image guidelines

• Recommended image size: 1584×396 pixels
• Maximum file size: 8MB
• Recommended file type: JPG or PNG

LinkedIn company logo image sizes

Your company logo appears next to your brand name on your LinkedIn homepage and in the “Companies you may want to follow” section. A sharp, correctly sized logo builds instant recognition and drives follower growth.

LinkedIn company logo image guidelines

• Recommended image size: 400×400 pixels
• Minimum image size: 268×268 pixels
• Maximum file size: 3MB
• Recommended file type: JPG or PNG

LinkedIn company cover image sizes

The company cover image spans the full top of your LinkedIn page, giving your brand significantly more visual space than a personal profile. Use it to communicate your brand story, a campaign or a key value proposition.

LinkedIn company cover image guidelines

• Recommended image size: 1512×256 pixels
• Minimum image size: 1512×256 pixels
• Maximum file size: 3MB
• Recommended file type: JPG or PNG

LinkedIn Life (Career) tab

The Life tab gives your company page a human dimension by showcasing culture, employee experience and day-to-day life at your organization. It features a hero image at the top and a horizontal scrolling gallery of company photos below.

LinkedIn Life tab image guidelines

• Recommended size for Life main image: 1128×376 pixels
• Recommended size for Life company photos: 900×600 pixels
  • Minimum image size for Life company photos: 265×176 pixels
• Recommended size for Life custom modules: 502×282 pixels
• Recommended file type: JPG or PNG
• The Life tab only appears if you’ve enhanced your LinkedIn Pages with Career Pages. The dynamic cover image slideshow is available with a Premium Company Page subscription.

Find more information in the LinkedIn Help Center.

LinkedIn post specs with a shared image or link

These are the baseline social media post sizes to use when testing a LinkedIn post with a photo or a link with a preview image.

LinkedIn shared image post spec or shared link image guidelines

• Recommended size for square images: 1080×1080 pixels (1:1 aspect ratio)
• Recommended size for landscape images: 1200×627 pixels (1.9:1 aspect ratio)

• Recommended file type: JPG or PNG
• Character limit: 3,000 characters

Learn more about supported LinkedIn files and sizes in our Help Center guide on Sprout Social’s Publishing Requirements.

LinkedIn carousel image ad sizes

LinkedIn carousel ads let viewers swipe through up to 10 slides, with each image supporting an individual link. They work well for storytelling and driving clicks across multiple offers or messages.

LinkedIn carousel ad guidelines

• Recommended image resolution size: 1080×1080 pixels
• Recommended image aspect ratio: 1:1
• Recommended file size: 10MB
• Recommended image type: JPG or PNG
• Number of carousel cards: 2–10

Pinterest image sizes

Pinterest is a visual search engine, and tall, vertical Pins earn the most feed space. Size your Pins to Pinterest’s 2:3 ratio so feeds don’t cut them off.

Pinterest profile picture size

Your Pinterest profile picture is the first visual impression your brand makes. Upload a square image as large as possible and Pinterest resizes it for you. Choose an image that’s immediately recognizable and tied directly to your brand identity.

Pinterest profile picture image guidelines

• Recommended image size: 280×280 pixels
• Image display size: 165×165 pixels (cropped into a circle)
• Maximum file size: 10MB
• Recommended image types: JPG and PNG

Pinterest cover image size

Your Pinterest cover image sits at the top of your profile page and sets the visual tone for your brand. It offers valuable space to showcase your products, highlight key campaigns or reinforce your brand identity to profile visitors. Choosing a high-quality visual with the right aspect ratio ensures your profile looks polished across all devices.

Pinterest cover image guidelines

• Recommended image size: 800×450 pixels
• Recommended aspect ratio: 16:9
• Recommended image types: JPG and PNG

Pinterest image Pin sizes

Pinterest gives tall images room to stand out, up to a point. Pinterest recommends a 2:3 ratio at 1000 x 1500 pixels. Pins taller than 2:3 risk getting cut off in feeds, so build every Pin to that ratio.

Pinterest Pin image guidelines

• Recommended image size: 1000×1500 pixels
• Recommended ratio: 2:3
• Maximum file size: 20MB (from web); 1GB (from mobile)
• Supported file types: BMP, JPEG, PNG, TIFF, WEBP

Text guidelines

• Title character count: 100 characters max
• Textbox character count: 250 characters max
• Description character count: 800 characters max

Learn more about supported Pinterest files and sizes in our Help Center guide on Sprout Social’s Publishing Requirements.

Pinterest standard image ad sizes

These are standard ads that feature only one image.

Pinterest single ad image guidelines

• Recommended image size: 1000×1500 pixels
• Recommended ratio: 2:3
• Maximum file size: 20MB (from desktop); 32MB (from mobile)
• Supported file types: JPEG, PNG

Text guidelines

• Title character count: 100 characters max
• Description character count: 800 characters max

Pinterest standard image ad sizes

Pinterest carousel ads feature multiple images for people to swipe through. This feature is only available for Pinterest business accounts.

Pinterest carousel ad image guidelines

• Recommended ratio: 1:1 or 2:3
• Maximum file size: 20MB per image
• Carousel image quantity: 2 to 5 per carousel
• Supported file types: JPEG, PNG

Text guidelines

• Title character count: 100 characters max
• Description character count: 800 characters max

Snapchat image sizes

Snapchat is built for vertical creative. Images that aren’t sized for full-screen viewing lose impact immediately.

Snapchat profile picture size

Your Snapchat profile picture displays as a circle across the app. Size your image at 320 x 320 pixels to keep your logo or visual sharp and centered within that circular frame.

Snapchat profile image guidelines

• Recommended resolution: 320×320 pixels
• Recommended ratio: 1:1
• Maximum file size: 2MB
• Supported file types: JPEG, PNG

Snapchat Story image and single image ad sizes

Stories and image ads on Snapchat require a full-screen vertical format. Use these dimensions to keep your creative polished and on-brand.

Snapchat Story image or single image ad guidelines

• Recommended size: 720×1280 pixels
• Aspect ratio: 9:16
• File formats: JPG or PNG

Snapchat’s interface overlays navigation elements at the top and bottom of every screen. Place your logo, calls to action and key visuals inside the safe zone so nothing important disappears behind the UI.

TikTok image sizes

TikTok’s visual identity starts with your profile image, and getting the specs right ensures your brand shows up sharp across every device. Every image placement on TikTok is a first impression that earns the followers.

 

TikTok profile image size

Your TikTok profile image is prime real estate for brand recognition. Use it to reinforce your visual identity or spotlight a campaign instead of just filling a placeholder.

TikTok profile image guidelines

• Recommended image size: 200×200 pixels
• Minimum image size: 20×20 pixels
• Recommended file types: JPG, GIF or PNG

TikTok photo mode and carousel image sizes

TikTok’s photo mode, also called carousel posts, lets you share a sequence of still images in a single post. The format invites swiping and displays at a full-screen vertical ratio. Use the same vertical dimensions as your video content to keep your creative consistent across formats.

TikTok photo mode image guidelines

• Recommended image size: 1080×1920 pixels
• Recommended aspect ratio: 9:16 (vertical)
• Minimum image size: 360×360 pixels
• Recommended file types: JPG or PNG
• Additional supported ratios: Square (1:1) and Landscape (16:9) but vertical (9:16) performs strongest on mobile

Learn more about supported TikTok files and sizes in our Help Center guide on Sprout Social’s Publishing Requirements.

TikTok Ad profile photo ad size

Your profile picture appears alongside your ad. For Spark Ads, TikTok automatically uses the video account’s existing profile photo. For Non-Spark Ads, a default profile picture will be used if you leave this space blank.

TikTok Ad profile photo guidelines

• Recommended image size: 98×98 pixels
• Recommended aspect ratio: 1:1
• Maximum file size: 50 KB
• Recommended file type: JPG, JPEG or PNG
• Safe zone: Keep your key visual element in the center of a 66 x 66 pixel area to prevent it from being cropped out by the circular display.

TikTok Ad account name (Nickname) ad size

Your account name helps users identify your brand as they scroll.

TikTok Ad account name guidelines

• Character limits: Displays only one line with a maximum of 20 characters in most languages
• App Names: Automatically extracted from the App Store or Google Play.
• Landing Pages: The account name will be automatically used as the landing page heading on the in-app browser.

TikTok Carousel ad image sizes

Carousel Ads allow you to showcase a series of images in a single ad unit. Depending on whether you use a Standard Carousel or a Video Shopping Ad (VSA) Carousel, the image volume requirements differ.

Standard Carousel ad image guidelines

• Recommended file type: JPG, JPEG or PNG
• Recommended file size: 100 KB or less
• Image volume: Minimum of 2 images; maximum of 35 images
• Image resolutions:
  • Horizontal: 1200×628 pixels
  • Square: 640×640 pixels
  • Vertical: 720×1280 pixels

VSA (Value Exchange Suggest Algorithm) Carousel ad image guidelines

• Recommended file type: JPG, JPEG or PNG
• Recommended file size: 100 KB or less
• Image volume: Minimum of 2 images shown; maximum of 20 images shown
• Image resolutions:
  • Horizontal: 1200×628 pixels
  • Square: 640×640 pixels
  • Vertical: 720×1280 pixels

Threads image sizes

Threads rewards simple visuals that feel native to the feed. The right image size keeps your post clean, readable and ready to travel across mobile screens.

Threads profile picture size

When you set up Threads, you can import your Instagram profile picture or upload a different one. For full specs, see the Instagram section above. Your picture displays as a circle in the Threads feed, so center your subject.

Threads profile image guidelines

• Recommended size: 320 x 320 pixels
• Recommended aspect ratio: 1:1
• Display shape: Circular crop

Threads single image or carousel post image sizes

Because Threads is powered by Instagram, it generally supports landscape, square and vertical images in single-image posts. Vertical images take up the most screen real estate on mobile, making them the strongest choice for stopping the scroll.

Threads single image post guidelines

• Square: 1:1 ratio, 1080 x 1080 pixels
• Vertical: 4:5 ratio, 1440 x 1800 pixels
• Minimum items in a carousel: 2
• Maximum items in a carousel: 20 images, videos or a mix of the two.

Keep your file size under 8MB and use JPG or PNG formats for the sharpest results. Threads is built for conversation, so pair your visuals with copy that invites a response.

Learn more about supported Threads files and sizes in our Help Center guide on Sprout Social’s Publishing Requirements.

Bluesky image sizes

Bluesky is a decentralized, community-first platform that’s grown since its public launch in February 2024. Data from our Q3 2025 Pulse Survey shows 51% of Bluesky users choose it over similar platforms because they control what shows up in their feed. That curated feed puts every image under closer scrutiny, so sharp visuals belong in your Bluesky strategy.

Bluesky doesn’t publish official recommended pixel dimensions, so the profile and banner sizes below are Sprout Social’s recommendations. They’re based on the platform’s 1:1 avatar and 3:1 banner crops, and file limits come from Bluesky’s open-source AT Protocol specs.

Bluesky profile picture size

Your profile picture appears as a circle, so keep your logo or headshot centered.

Bluesky profile picture guidelines

• Recommended image size: 1000 x 1000 pixels
• Aspect ratio: 1:1 (displays as a circle)
• Maximum file size: About 1 MB
• Supported file types: JPG or PNG

Bluesky banner image size

Your banner stretches across the top of your profile at a wide 3:1 crop, so keep key details near the center.

Bluesky banner guidelines

• Recommended image size: 3000 x 1000 pixels
• Aspect ratio: 3:1
• Maximum file size: About 1 MB
• Supported file types: JPG or PNG

Bluesky post image sizes

Since an April 2026 app update, Bluesky shows multi-image posts in a swipeable carousel that keeps each image’s original aspect ratio. Photos now render at up to 4000 pixels, up from 2000.

Bluesky post image guidelines

• Maximum images per post: 4
• Maximum file size: 2MB per image
• Recommended image size: 1080 x 1350 pixels (4:5) or 1080 x 1080 pixels (1:1) for consistent feed display
• Supported file types: JPG or PNG

With Sprout Social, you can manage Bluesky alongside your other social media profiles in one place.

Learn more about supported Bluesky files and sizes in our Help Center guide on Sprout Social’s Publishing Requirements.

X (formerly known as Twitter) image sizes

X (formerly known as Twitter) remains a primary platform where consumers discuss brands in real time. Getting your image sizes right ensures your profile and posts make the strongest possible first impression.

X (formerly known as Twitter) profile photo size

Your X profile photo represents your brand across the entire platform, appearing in your feed, in search results and in the “Who to follow” recommendations. Use the highest quality image available and choose something instantly recognizable.

Where your profile photo appears:

• On your profile page: The largest display of your profile photo, visible to followers and anyone who visits your page.
• In-stream: A smaller version appears next to every post and repost you publish.
• Who to follow: Your photo appears in the recommendation box to the right of the X feed when on desktop.

X profile photo image guidelines

• Recommended image size: 400×400 pixels
• Maximum file size: 2MB
• Accepted file types: JPG, static GIF or PNG

X (formerly known as Twitter) header (cover) photo size

Your header photo spans the top of your X profile and is the first visual element visitors see. Save it at the highest resolution possible and make it visually compelling. This is prime brand real estate.

X header photo image guidelines

• Recommended image size: 1500×500 pixels
• Maximum file size: 5MB
• Accepted file types: JPG, static GIF or PNG

X (formerly known as Twitter) in-stream photos and shared links sizes

X removed automated cropping for vertical images, so standard 4:3 or 16:9 images display without unexpected cuts. Extremely wide or tall images with unusual dimensions will still get cropped, so stick to the recommended sizes below for consistent results.

Preview exactly how your images will appear before publishing using Sprout Social’s Compose window.

Recommended sizes for in-stream images:

• Images:
  • Maximum file size: 20MB
  • Recommended file type: JPG, PNG
  • Maximum image resolution: 8192×8129
• Static GIFs:
  • Maximum file size: 15MB
  • Recommended file type: GIF
  • Maximum image resolution: 2048×2048

Find the full in-stream image limits in X Help Center.

Learn more about supported X (formerly Twitter) files and sizes in our Help Center guide on Sprout Social’s Publishing Requirements.

X Standalone image ad sizes

Standalone Image Ads are standard, native-looking promoted posts that feature a single image. These ads look exactly like organic posts but include a “Promoted” label.

X Standalone image ad guidelines

• Recommended image size:
  • Square: 1200 x 1200 pixels (1:1 aspect ratio)
  • Landscape: 1200 x 628 pixels (1.91:1 aspect ratio)
• Maximum file size: 5 MB
• Recommended file type: PNG or JPEG (BMP and TIFF are not supported)
• Recommended text copy: 280 characters.
  • Note: Every link used reduces character count by 23, so aim for 257 characters.

Pro tip: Square (1:1) images are highly recommended because they occupy maximum vertical screen space on mobile devices, leading to better engagement and visibility in the feed.

X Carousel image ad sizes

Carousel Ads allow you to tell a deeper story or showcase multiple products by swiping horizontally through a series of images or videos in a single ad unit.

X Carousel ad image guidelines

• Recommended image size:
  • Landscape: 800 x 418 pixels (1.91:1 aspect ratio)
  • Square: 800 x 800 pixels (1:1 aspect ratio)
• Image volume: 2 to 6 images per carousel
• Consistency rule: You must use the same aspect ratio across all assets in a single carousel (you cannot mix 1:1 and 1.91:1 images).

Find more information on ad sizes at the X Help Center.

YouTube image sizes

YouTube reaches billions of people every month on phones, desktops and connected TVs. Data from our 2026 Social Media Content Strategy Report shows 24% of users find new products on YouTube, so your channel art shapes first impressions. Get your social media image sizes right and your brand looks sharp on every screen.

YouTube channel profile image size

YouTube lets you choose different profile image borders, but the dimensions stay the same. Set up your profile image before selecting a border style.

YouTube channel profile image guidelines

• Display size: 98×98 pixels
• Maximum file size: 15MB
• Recommended file types: PNG, GIF (no animations), BMP, JPG

YouTube channel cover photo or banner size

Your YouTube channel cover photo is the first thing visitors see when they land on your page. A well-sized, visually compelling cover image keeps them watching.

YouTube channel cover photo guidelines

• Recommended image size: 2560×1440 pixels
• Minimum image size: 2048×1152 pixels
• Recommended aspect ratio: 16:9
• Safe area for mobile and web (text and logo visible): 1235×388 pixels
• Maximum file size: 6MB
• Recommended file types: PNG or GIF

Across different devices

YouTube streams across phones, desktops, tablets and connected TVs, each with different display dimensions. Always review your creative across devices and confirm that text and logos stay within the 1235×338 pixel safe zone to avoid cropping.

Find the full technical breakdown in the YouTube Help Center.

YouTube video thumbnails

Custom thumbnails are the first thing viewers judge in search results and suggested videos. Build yours to YouTube’s own specs so they stay legible at every size.

YouTube thumbnail guidelines

• Recommended desktop video thumbnail image size: 3840×2160 pixels (16:9)
• Minimum width: 640 pixels
• Shorts video thumbnail sizes: 2160×3840 pixels (9:16)
• Maximum file size:
  • 2 MB when uploading from mobile
  • 50 MB for video, Shorts and podcast thumbnail when uploading from desktop.
• Supported file types: JPG or PNG

Check YouTube’s thumbnail guidelines for the latest requirements before you upload.

YouTube video uploads

Video specs directly affect how your content displays and performs on the platform. Follow these requirements before you upload.

YouTube video guidelines

• Standard videos must maintain a 16:9 aspect ratio. YouTube pillarboxes 4:3 videos to fit.
• YouTube Shorts use a vertical 9:16 aspect ratio at 1080×1920 pixels.

For a complete breakdown of video optimization across every social media platform, visit our guide to social media video specs.

Google Business Profile image sizes

Google Business Profile is a critical platform for local businesses to manage visibility, attract foot traffic and handle review management. Getting your image sizes right directly impacts how your business appears in local search results.

Types of images for Google Business Profile

• Logo: Your recognizable brand mark. Availability varies by business type, so check Google’s guidelines to confirm eligibility.
• Cover photo: The first image most people see. Choose a photo that gives the strongest overall representation of your business.
• Business photos: Additional images that highlight specific elements of your location and help customers know what to expect when they arrive.

For all three image types, follow Google’s official photo guidelines to ensure your images display correctly across search and maps.

Google Business Profile image specs

• Recommended resolution: 720×720 pixels
• Minimum resolution: 250×250 pixels
• File size: 10KB to 5MB
• Accepted file types: JPG or PNG

How to resize and manage social media images with Sprout Social

Image specs change constantly. Sprout Social keeps your creative workflow intact when they do.

The real cost of mismatched social media image sizes isn’t a cropped logo; it’s the hours your team loses bouncing between tools, rebuilding assets from scratch and second-guessing whether the final post looks right. Sprout Social eliminates that friction by centralizing your entire creative workflow in one place.

Resize for every platform

One core asset shouldn’t require a full redesign for every platform. Landscape, Sprout Social’s free image resizing tool, lets you take a single image and resize it for every major social media platform in seconds—no design software required. Create once, deploy everywhere, with the right dimensions every time.

Need to build custom graphics from scratch? Sprout Social’s Canva integration lets you design, resize and publish directly from the Compose window without switching tools.

That consistency protects your brand and returns hours to your team every week.

Keep brand assets organized

A scattered asset library is a brand consistency problem waiting to happen. Sprout Social’s Asset Library gives your entire team a single source of truth for logos, campaign images and evergreen creatives.

• Find approved assets instantly without digging through shared drives
• Reduce the risk of outdated or off-brand visuals going live
• Keep distributed teams aligned on the same creative standards

When everyone pulls from the same library, your brand looks consistent everywhere it shows up.

Preview before you publish

Catching a rendering issue before a post goes live beats catching it after. Sprout Social’s Compose window shows your team exactly how an image will appear on each platform before it’s published—no surprises, no emergency edits, just confident publishing backed by a workflow built for speed and control.

Keep your visuals sharp across every platform

The right social media image sizes are the difference between content that stops the scroll and content that gets cropped into irrelevance. Get your specs right before you publish, not after.

Bookmark this guide and refresh your assets every time a platform updates its requirements. Build a workflow that takes visuals from draft to publish without a single resize emergency.

With Sprout Social, you manage publishing across every major platform from one place so your team spends time creating, not correcting. Start a free 30-day trial and see how Sprout Social’s publishing tools, Asset Library and image preview keep your visuals sharp at every step.

FAQs about social media image sizes

What image size works on every social media platform?

A 1080 x 1080 pixel square covers most feeds, and 1080 x 1920 pixels fits vertical Stories and Reels. Pinterest is the exception and prefers 1000 x 1500 pixels.

What is the best image size for an Instagram post in 2026?

Use 1080 x 1350 pixels at a 4:5 portrait ratio. The app also takes 3:4 photos, but scheduled posts must stay between 4:5 and 1.91:1.

What are the recommended image sizes for Facebook in 2026?

Use 320 x 320 pixels for your profile picture and 851 x 315 pixels for your cover photo. Feed posts work best at 1080 x 1350 pixels and Stories at 1080 x 1920 pixels.

What happens if you post an image with the wrong dimensions?

The platform crops, compresses, letterboxes or rejects it. That’s how you lose logos and text at the edges before anyone reads your post.

What file format is best for social media images?

Use JPG for photos and PNG for text-heavy graphics and logos. Keep every file under the platform’s size limit.

Is it better to use 4:3 or 16:9 for social media images?

Match the ratio to the placement. Wide formats suit banners and video thumbnails, while taller or square formats dominate mobile feeds by taking up more screen real estate. Use 16:9 for YouTube cover photos and landscape placements and 4:5 or 1:1 for Instagram and Facebook feed posts.

How often do social media image size specs change?

Constantly. Platforms update layouts, placements and ad formats without warning, which is exactly why you need a current reference guide rather than relying on memory. Bookmark this page and check back whenever a platform announces a redesign.

Can I use the same image across all social media platforms?

One image rarely fits every placement well, so resize intentionally to make your creative feel native on each platform. Use Landscape to resize a single asset for every platform in seconds rather than rebuilding from scratch.