The 12 best Reddit analytics tools for marketers

The right social media analytics tools an track online conversations and turn them into action for your marketing team, especially on platforms like Reddit. From researching brands to finding product recommendations, Reddit is one of the largest discussion hubs for modern consumers.

According to the Q2 2025 Sprout Pulse Survey, 51% of global social media users plan to spend more time on community-driven platforms like Reddit over the next six months.

That said, Reddit is still new or uncharted territory for many brands.

And it’s easy to get overwhelmed with millions of discussions across countless subreddits daily.

This post breaks down the best Reddit analytics tools for marketers to do just that.

Reddit analytics tools for tracking ROI and performance

Return on investment (ROI) is top of mind for marketers and stakeholders alike.

However, proving social media ROI is challenging on Reddit since the platform is so heavily discussion-based and centers community. Tying those discussions to marketing metrics and performance is crucial.

Let’s start by digging into Reddit analytics tools built to help you track priority key performance indicators (KPI).

Reddit Pro

Reddit offers native and reporting analytics that helps you track conversations and find your audience.

Reddit Pro tracks both paid and organic engagement in dedicated dashboards. The platform provides analytics on metrics like total followers, reach, upvotes and comments. Reddit Pro also supports easy promotion of organic content into paid ads to maximize ROI.

Brands can monitor which topics and communities drive the most engagement. This highlights which posts and comments are moving the needle for your brand.

For example, you might find that your customer care replies get way more engagement than product recommendations to users. The platform also tracks performance trends over time, helping you identify what’s resonating and opportunities for growth. These native insights can help inform your Reddit content strategy.

Rockerbox

Tools like Rockerbox can help with your organic and paid presence on Reddit. The platform provides multi-touch attribution (MTA) for organic and paid activities on the app.

Rockerbox tracks KPIs including total spend, clicks, conversions and revenue. This highlights your total Reddit ROAS (return on ad spend) and CPA (cost per acquisition) to see how the app impacts your overall marketing strategy.

DashThis

DashThis is another Reddit analytics tool you can use for paid Reddit campaign tracking.

The app allows you to see how your ads perform across channels and sources like Facebook or TikTok. This gives you a more holistic view of your paid social performance.

This Reddit analytics tool helps you monitor social media metrics such as click-through rate (CTR), cost per click (CPC), conversion rate and video view rates.

Reddit analytics tools for brand monitoring and listening

Want to know how consumers really feel about your brand and your competitors?

Look no further than Reddit. Unfiltered discussions in threads and comments can clue you in on everything from your audience’s favorite products to where your company is falling short.

Conducting Reddit sentiment analysis should be a top priority and the following tools can help.

Sprout Social

Sprout Social’s Reddit sentiment analysis leverages advanced Natural Language Processing (NLP) to conduct sentiment analysis on the platform. Sprout enables you to understand how customers and prospects feel about your brand based on real discussions. With Sprout’s platform, you can monitor everything from brand sentiment to competitor mentions.

By analyzing posts across various subreddits, brands can identify trends, customer pain points and opportunities to win new business. This enables brands to move beyond surface-level metrics, uncovering the underlying sentiments that drive consumer action.

What are your audience’s favorite products? What competitors are they considering? With Sprout, the answers don’t have to be a mystery.

Reddit social listening goes hand in hand with taking action. These insights are invaluable for refining your content and offering better products. Sprout Social’s tool transforms raw Reddit data into actionable marketing impact that you can measure.

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Awario

Awario‘s social listening and monitoring features allow brands to track mentions on Reddit in real-time. The platform measures audience sentiment and engagement along with trends. Features like sentiment word clouds highlight how Redditors feel about your brand at a glance.

Users can set up keyword alerts and notifications, which are especially helpful for customer care.

Brand24

Brand24‘s Reddit monitoring tool offers real-time tracking of brand mentions across subreddits. You can set up keyword alerts to receive notifications via email, mobile or channels like Slack.

Like Sprout Social, Brand 24 uses sentiment analysis to identify positive and negative mentions. The platform offers filters to sort data by time, source and sentiment, encouraging a targeted approach to monitoring.

Reddit analytics tools for audience research and trends

From competitive analysis to industry trends, Reddit is a goldmine of real-time data for marketers. The following Reddit analytics tools help you keep a pulse on audiences across industries.

SparkToro

SparkToro‘s Reddit audience research tools help marketers understand their target audiences by identifying which subreddits they frequent and the topics they discuss. You can uncover insights into customer interests and product preferences with the platform. Similarly, Sprout Social’s listening tools help users do the same through keyword tracking. Similar to Sprout Social, SparkToro has listening capabilities to help you track target audiences and trends.

Social Champ

Social Champ‘s platform monitors mentions, industry keywords and competitor activities across Reddit. By setting up custom alerts, users can track real-time conversations, analyze sentiment and identify emerging trends. This allows brands to engage with Redditors quickly and capitalize on trends as they happen.

GummySearch

GummySearch is a Reddit-focused audience research tool that helps you discover relevant subreddits and customer conversations and track emerging trends. You can use this Reddit analytics tool to help understand audience pain points and frequently asked questions from customers. This makes Gummysearch helpful for content planning and positioning.

You can monitor specific topics in real time, receive alerts for key discussions and explore community sentiment around competitors or industries.

Reddit analytics tools for automation and scheduling

When you’re navigating multiple channels and accounts, automation and scheduling can save the day. These Reddit analytics tools help by putting the most time-consuming pieces of managing your Reddit presence on autopilot.

Postpone

Postpone is a social scheduling and automation platform for social media networks like Reddit. Users can schedule bulk posts and comments to go live during peak activity on any given subreddit.

Delay for Reddit

Delay for Reddit is a social scheduling tool for brands looking to post on Reddit. This tool is best suited for brands that already know which subreddits they want to post to beforehand.
You can schedule posts and bulk upload multiple posts.

Zapier

Zapier integrates Reddit with different platforms, allowing you to automate workflows without coding. For example, you can set up triggers like new Reddit posts or comments matching specific keywords and automate actions such as sending email notifications.

Zapier supports scheduling and posting content to Reddit like the tools above, including Sprout Social.

What features should you look for in Reddit analytics tools?

With marketing on Reddit having so many moving pieces, you should vet tools before adding them to your tech stack. Here are the key features to look for regardless of your business or industry.

Keyword tracking

Effective Reddit analytics tools should include keyword tracking to monitor conversations around specific topics, products and brands. This allows you to stay on top of emerging trends and identify key opportunities for engaging with your target audience. Bonus points for platforms that tie to these keyword mentions to KPIs to monitor growth and changes over time.

Social media listening

Social media listening on Reddit means monitoring discussions and mentions across different subreddits. With the right tools, you can track sentiment and identify potential problems related to your product or brand before they have a chance to snowball. More importantly, comprehensive listening means that you never lose track of those crucial customer conversations.

Cross-platform integrations

Reddit tools that integrate with other platforms in your marketing stack will save you time and provide a better understanding of your big-picture marketing efforts. The more data you have in one place, the better.

Many of the tools above integrate with Google Analytics, other social scheduling tools and CRMs. This includes Sprout’s integration with Reddit to help brands track key conversations.

Do you have the right Reddit analytics tools to inform your brand?

If you’re new to marketing on Reddit or growing your own subreddit, having the right tools goes hand in hand with building your brand on the platform and mining insights to inform your marketing strategy.

These Reddit analytics tools can put you on the path to getting more out of the platform. If you haven’t already, check out a free trial of Sprout Social to see how Sprout’s Reddit listening and automation features can clue you in on the communities and conversations that matter most to your brand.