Real estate agents know the power of making connections with people — it’s those connections that provide them with ongoing business and great client referrals. This makes social networks an ideal place for real estate agents to work on growing their sphere of influence, but being a success on social involves more than just creating an account. You have to prove yourself as an authority on the subject of real estate, and one of the best ways to do that is by sharing intelligent and informative content that your followers may find useful.
Unfortunately it’s time-consuming to create your own content, which can make it a challenge to provide social followers with useful information to encourage them to stick around. However, there’s a wealth of great writing online that you can easily share — even when you don’t have time to write your own take. If you know where to look for it, great shareable content is everywhere. We’ll help out with our top resources for real estate-related content that makes for great social sharing.
Real Estate News and Resources
One way to show off your real estate expertise is by sharing industry information. Here are some great sources:
- The National Association of Realtors is an industry association for certified real estate agents. You can find industry news, useful resources to share with your clients, and even its own online industry magazine on the group’s website.
- CNN Money has a regularly-updated section on real estate and mortgage news.
- Forbes covers a lot of real estate news, some of it with a more financial angle.
- For a more utilitarian look at homebuyer finances, Bankrate offers listings of the latest mortgage rates — making it a useful tool for loan shopping — as well as articles on mortgage-related topics. You’ll also find a handy calculators, including a mortgage payment calculator and a “how much house can I afford?” calculator.
Beyond these national resources, you should also keep tabs on the local paper and any other local news resources that might offer insight specific to your region. This kind of local information helps show your expertise on the area you sell in, so be sure to keep your an eye out for relevant local content to share!
Real Estate Listings
Tech-savvy clients who are talking to you on social networks are also going to be doing their own research on real estate properties, so help them out with links to online listings and home info. Your real estate agency may have its own website with listings that you prefer to link to, but you’ll also find national listings on these sites that your clients are probably already using:
Neighborhood News and Information
Being in the right neighborhood can make a decent home into the perfect home, so you’ll want to sell the neighborhood as much as you sell the property itself. One way you can help your clients figure out if a new home is in the right neighborhood for them is by pointing them towards useful resources:
- GreatSchools is a place to look up school district information, which is crucial for many families.
- Neighborhood Scout is helpful for local information beyond school districts, with crime and real estate information about neighborhoods nation-wide.
- City-Data offers similar information to Neighborhood Scout, but provides more detailed demographic information about area residents.
- Local reviews. One way to show off a neighborhood is by sharing reviews of local businesses. Look to sites like Yelp for local reviews.
Again, be sure to keep your eyes open for local resources that will have more detailed information about the community you’re selling in. You should follow the local newspaper (and community newspaper, if there is one) and keep tabs on local government websites, which will have news and information about community events that anyone shopping for a home in the area will be curious about.
Anyone buying or thinking about buying a home will be receptive to information about how to manage their home. For first-time buyers, especially, there’s a lot they may not be aware of about home ownership. You can help them out by linking them to useful content for their home.
- Houselogic is another site run by the National Association of Realtors, and it’s packed with great content about maintaining your home.
- The website for This Old House has a lot of useful articles about topics from home finance to remodeling.
- Real Simple has tips on organization, decorating, and other home maintenance and improvement topics.
- Though you probably know it best as a home improvement store, Lowes has an sizable online library of how-to projects and design ideas.
- HGTV is a DIYers paradise, with numerous projects for homeowners to tackle as well as useful information about home maintenance, repair, and design.
- DIY Network offers even more DIY and home improvement projects, from simple decoration ideas to large renovation projects.
Remember, however, that this isn’t a be-all, end-all list of online resources; it’s just a solid starting point. Chances are you already have your own favorite places for reading up on real estate and homeowner topics, and your own local bookmarks — which are likely to be filled with the sites you enjoy most — are always a great place to start the search for sharable content. And while many of the links here are national resources, be sure to keep your eyes open for local resources. Those will speak more directly to the neighborhoods and communities you work with.