CHICAGO –Sprout Social today announces the appointment of Andy White as Social Business Strategist, specifically focused on enterprise accounts. A
veteran of the social scene with quick-witted thumbs, Andy will offer strategic guidance and counsel to many of Sprout’s top brands who rely on the software for social media management and engagement.

“Andy will be a huge asset to our team; he truly understands and embraces the proven value exchange between brands and individuals,” says Justyn Howard, CEO of Sprout Social. “Andy’s one of the best in the business – a trailblazer whose depth of knowledge and tested experience will be an advantage as our clients’ social strategies mature.”

Andy joins Sprout from social media agency M80 in Los Angeles, where served as Senior Manager of Social Media Marketing. For several years, Andy led Audi’s highly effective social media strategy, including the #WantAnR8 campaign – Twitter’s most popular campaign ever – and culminating with the automaker’s friendly yet competitive tweets to rival Mercedes-Benz during Super Bowl 2013’s infamous 3rd Quarter blackout.

“I know first-hand that customers want to build relationships. The brand affinity and emotional connections they create on social are unlike any other communication channel,” says White. “I can’t wait to leverage my expertise and Sprout’s platform to help many companies around the world better cultivate successful customer engagement.

In his previous role, Andy also created Twitter’s best-ever performing Paid Accounts Campaign and was instrumental in Mashable’s designation of Audi as one of the five most surprisingly successful brands on Facebook. Follow him @white.

Note: Sprout logo and Andy White images available upon request.

About Sprout Social

Sprout Social provides social media engagement, publishing and analytic tools for top global brands including AMD, McDonald’s, Pepsi, UPS and Yammer. A powerful platform for social business, Sprout enables brands to more effectively manage social channels and provide an exceptional customer experience. Headquartered in Chicago, Sprout is a Twitter Certified Product and a Facebook Preferred  Marketing Developer.