12 Oktopost alternatives for your brand in 2025

The social media software landscape has become more competitive, and different organizations have unique needs. Whether you’re looking for more robust analytics, broader platform integrations, enhanced customer care features or simply a different approach to social media management, several Oktopost alternatives are available.

Finding the right platform depends on your specific goals, team size and budget. Maybe you need enterprise-level governance, advanced AI capabilities or seamless integration with your existing CRM. Whatever your needs, this list explores 12 Oktopost alternatives to help you identify the best fit for elevating your social media marketing strategy.

1. Sprout Social

Sprout Social is a comprehensive, all-in-one social media management platform designed to elevate social from a tactical function to a strategic driver of business growth. Trusted by major brands and agencies, Sprout offers unified solutions encompassing publishing, engagement, analytics, listening, influencer marketing and employee advocacy.

Our Employee Advocacy solution empowers teams to act as trusted brand ambassadors. We make it simple for employees to discover and share curated content across their personal social networks. Brands can boost their awareness while maintaining governance of their brand identity through our streamlined content curation tool. And our analytics will measure your advocacy program’s contribution to overall marketing objectives.

Sprout’s intuitive interface aims to streamline workflows and provide actionable insights quickly, helping teams work more efficiently and demonstrate social media ROI.

Key differentiators include our robust analytics capabilities and seamless integrations with major social networks and your martech stack.

The platform emphasizes transforming customer loyalty into revenue through proactive social care capabilities, including a unified inbox, AI-enhanced agent replies, automated routing, chatbots and message classification to prioritize important interactions. Sprout’s social listening tools help businesses gauge consumer needs, track brand health, understand competitive landscapes and capitalize on trends to help you enhance the overall customer experience.

With AI and automation integrated across our solutions, teams can automate tasks like content generation, alt text creation, publishing and scheduling (Optimal Send Times), data analysis and message summarization, freeing up valuable time for strategic initiatives.

Sprout is built for businesses aiming to integrate social intelligence deeply into their overall marketing and business strategy, offering scalability and automation to manage complex social media operations and prove tangible business impact.

Start your free Sprout Social trial

2. Hootsuite

Hootsuite allows businesses to manage multiple social profiles (including Facebook, Instagram, LinkedIn, X, YouTube, TikTok and Pinterest) from a single dashboard.

The platform’s scheduling and publishing features enable users to plan posts individually or in bulk across various networks.

Beyond publishing and analytics, Hootsuite’s unified inbox centralizes messages and comments from different platforms, facilitating efficient audience engagement and team collaboration.

3. Sprinklr

Sprinklr provides tools for listening, publishing, engagement, advertising, reporting and social care, integrated within a single architecture. It also offers robust governance features and custom workflows.

Sprinklr also offers listening capabilities, pulling insights from data sources to inform strategy.

4. Agorapulse

Agorapulse provides a social media management solution aimed at agencies and businesses of various sizes. It focuses on streamlining social media tasks, including publishing, engagement, monitoring and reporting.

Key features include a unified social inbox to manage comments and messages across platforms like Facebook, Instagram, X, LinkedIn, TikTok and YouTube, facilitating timely responses and team collaboration. The platform offers flexible scheduling options, shared content calendars and content approval workflows.

5. Sendible

Sendible is designed for agencies and brands managing multiple clients or social media profiles. It offers a comprehensive suite of tools focused on scheduling, engagement, monitoring and reporting across platforms like Instagram, Facebook, X, LinkedIn and TikTok.

Sendible has robust scheduling capability, including a bulk importer, content queues and a smart compose box that allows tailoring posts for each network with profile tags and locations. The platform includes a unified Priority Inbox for managing comments and messages, ensuring timely social media engagement.

6. Zoho Social

Zoho Social is a social media management tool that integrates tightly with the broader Zoho ecosystem, particularly Zoho CRM. This makes it a good choice for businesses already invested in Zoho’s suite of applications. It allows users to manage multiple social channels, schedule posts (including using a SmartQ scheduling feature to predict optimal posting times), monitor keywords and brand mentions, and collaborate with team members from a single dashboard.

Zoho Social also provides analytics and reporting features to track performance and understand audience engagement.

7. Buffer

Buffer provides straightforward tools for planning, scheduling and publishing content across various platforms including Instagram, Facebook, TikTok, LinkedIn, X and Pinterest. The platform offers features like a content calendar, post customization for different platforms and an AI Assistant to help generate post ideas and repurpose content.

While primarily focused on publishing, Buffer also includes engagement features to manage comments on Facebook and Instagram, as well as analytics tools to track post performance, understand audience demographics and identify the best times to post.

8. SocialPilot

SocialPilot offers a range of features including bulk scheduling, a content calendar, URL shortening and browser extensions for easy content curation. The platform supports major networks like Facebook, X, LinkedIn, Instagram (including Stories and Reels), Google Business Profile, Pinterest and TikTok.

Key features include a unified Social Inbox to manage comments and messages from Facebook Pages, content curation tools and team collaboration capabilities with role-based access and approval workflows. SocialPilot provides detailed analytics reports that can be customized and white-labeled, making it particularly useful for agencies reporting to clients.

9. Meltwater

Meltwater offers a suite of media intelligence solutions, including social media management capabilities focused on engagement, publishing, monitoring and analytics. Positioned towards enterprise and PR/marketing teams, it focuses on social listening and analytics, drawing insights from sources beyond major social networks, including blogs, forums, review sites, news media and podcasts. This allows for deep understanding of brand mentions, competitor activity, industry trends and consumer sentiment.

Meltwater also provides sophisticated analytics dashboards and reporting to track performance, benchmark against competitors and demonstrate ROI.

10. Loomly

Loomly is a platform designed for marketing teams and agencies, focusing on streamlining collaboration and content creation processes. It offers tools for planning, creating, optimizing, approving, scheduling and analyzing social media content across various channels including Facebook, Instagram, X, Pinterest, LinkedIn, Snapchat, YouTube, TikTok and Google Business Profile. Loomly provides post ideas based on trends, RSS feeds and date-related events aiming to inspire content creation.

Collaboration is a core strength of Loomly, with features like mockups, comment threads, version logs and customizable approval workflows designed to facilitate teamwork. The platform includes a central asset library for managing photos, videos and post templates.

11. Assembly

Assembly positions itself as a modern, end-to-end platform specifically designed for teams valuing collaboration and streamlined workflows for social media content Assembly supports scheduling and posting across major channels like LinkedIn, X, Threads, Instagram, Facebook, TikTok and YouTube Shorts.

Features include its “auto-engagement” tools designed to boost post performance, such as scheduling first comments, auto-reposting from other accounts, auto-liking posts (LinkedIn only) and Slack integrations to notify teams when posts go live.

12. Khoros

Khoros is a social media management platform designed for organizations needing governance, security and scalability. It focuses on enabling businesses to manage content, publishing, engagement, listening and analytics across multiple brands, teams and regions. Khoros provides tools for planning and executing cross-channel campaigns, with features for organizing creative assets, managing approvals and viewing programs in a unified calendar.

The platform emphasizes brand protection through configurable governance tools, moderation capabilities and approval workflows. Its social listening component monitors conversations across various sources to gather insights on trends, competitors and brand sentiment.

Finding the right Oktopost alternative for your brand

Each platform offers a unique approach to managing social media, measuring ROI and engaging with your audience. As a comprehensive platform designed to unify social efforts across engagement, publishing, analytics, listening and advocacy, Sprout Social provides robust tools tailored for strategic social media marketing. If you’re ready to see how an all-in-one platform can elevate your social strategy and drive measurable results, you can start your free 30-day trial of Sprout Social today.

Oktopost Alternative FAQs

How do I choose the best Oktopost alternative for my business?

Start by defining your specific goals (e.g., increase brand awareness, generate leads, improve customer care, boost employee advocacy). Then, identify your essential features based on those goals and your team’s workflow. Consider your budget, the platforms you need to manage, required integrations (CRM, analytics tools) and the level of customer support you need. Reading reviews and utilizing free trials (like the one offered by Sprout Social) can help you test usability and see if a platform meets your specific requirements before committing.

Many of these Oktopost alternatives mention AI. How can AI help with social media management?

AI can significantly enhance social media management by automating tasks and providing deeper insights. Common AI applications include generating content ideas and captions, suggesting optimal posting times, analyzing audience sentiment, summarizing long conversations or reports, identifying trends, automatically tagging incoming messages and even assisting with customer service replies. These features help teams save time, improve content quality, respond faster and make more data-driven decisions.