10 Meltwater alternatives to know in 2025

The Sprout Social Index™ found 65% of marketing leaders say social marketers need to create compelling data stories that illustrate their impact on business goals to secure more investment in social media. Over half (52%) of marketing leaders say they need to quantify cost savings from social media. And 45% say social marketers should share those insights through dashboards and data visualizations to help contextualize impact. But to meet those expectations, marketers need to find the right social media management tool for their business—and they need to research adequately before investing in a new tool.

You might be considering Meltwater, a media intelligence platform. Meltwater was founded in 2001 and serves over 27,000 customers. The platform offers solutions for social media management and analytics. In this article, we’ll cover information about Meltwater alternatives to inform your research as you look for new tools for your martech stack. *The information in this article is as of September 17, 2025.

1. Sprout Social

Sprout Social is the first on our list of Meltwater alternatives because our historic accolades position us as an industry-leading provider of social media management software.

G2—the world’s largest software marketplace for customer reviews—has recognized Sprout as an Enterprise leader every quarter since 2018. Sprout was named #1 Best Software Product in G2’s 2024 Software Awards. We earned the number one spot when compared across multiple products in every software category, not just social media management.

Sprout was also a Leader in the 2024-25 IDC MarketScape on Worldwide Social Marketing Platform: Large Enterprises for our product’s comprehensive social media suite, customer support and security features.

Sprout is an all-in-one social media management solution, offering scheduling, publishing, analytics and reporting tools—with built-in artificial intelligence (AI) and automation tools like AI Assist embedded throughout our product to streamline your workflows and save you time. Sprout integrates with major networks including Facebook, Instagram, LinkedIn, YouTube and more. With Smart Inbox, you can respond to multiple messages and @-mentions across channels within one place. You can also use Message Spike Alerts, which notify you when your inbox receives an influx of notifications that exceed your average.

Sprout also provides analytics and reporting functionalities like My Reports, which aggregates data and tracks metrics automatically so you can monitor your performance in the same platform too.

With our advanced tools, you can harness your social media efforts in one place while aligning with business goals, including:

• Social Listening: Social Listening gives you insights into conversations about your brand by enabling you to track relevant keywords and phrases from major social networks and other platforms like Reddit. Through Social Listening, you can understand brand perception and perform sentiment analysis.
• Customer Care by Sprout Social: Enable your customer service teams to provide faster support through our Case Management solution. We believe in the importance of providing reliable customer service experience, so we also offer integrations with Salesforce, Zendesk, HubSpot, Tableau and Microsoft Dynamics 365.
• Employee Advocacy: Extend your reach on social media while protecting your brand by enabling employees to share approved content in a few simple clicks.
• Sprout Social Influencer Marketing (formerly Tagger): Shape meaningful campaigns that resonate with your target audience through our influencer marketing platform. You can search for influencers and creators by niche and interest, so finding the right partnerships for your brand is easier.
• Premium Analytics: Customize advanced metrics to your business goals and share insights via shareable links and automated reports.

If you’re looking for a detailed breakdown of features and ROI, this side-by-side analysis of Sprout Social and Meltwater provides a comprehensive overview based on G2 review data.

Want to see how Sprout could work for your brand? Sign up for a demo.

2. Synthesio

Synthesio, an Ipsos company, is a Meltwater alternative specializing in AI-enabled consumer intelligence. The platform uses AI to identify emerging trends and analyze visual content, giving you a complete picture of brand perception. Its deep audience analysis and data-backed insights are ideal for competitive benchmarking and building data stories that prove your impact.

3. Agorapulse

Agorapulse is a Meltwater alternative that provides common social media management features like a unified inbox, scheduling, UTM tracking and a grid layout to preview posts across major social networks like YouTube, Instagram and Facebook. They offer a Google Analytics integration as well. Agorapulse also has reporting capabilities that support team collaboration like shared notes.

Thinking about your social marketing tech stack? Check out these Agorapulse alternatives to consider.

4. Hootsuite

Founded in 2008, Hootsuite is a Meltwater competitor that is known as a veteran in the social media management software space. Hootsuite provides publishing and analytics features. You can schedule and analyze performance across major social media networks. Hootsuite offers collaborative tools like team dashboards and task assignments. Read Sprout Social vs. Hootsuite to learn how each platform compares based on G2 reviews, or check out Hootsuite alternatives to learn more about other similar products.

5. Sprinklr

Founded in 2010, Sprinklr is another longstanding customer experience management platform. Sprinklr supports social media management, engagement and data analytics. This Meltwater alternative offers marketing automations and social listening tools to help you gain insights into conversations and emerging themes online. See a full list of Sprinklr alternatives or compare Sprout Social vs. Sprinklr based on G2 review data.

6. YouScan

YouScan is a Meltwater alternative that stands out with its powerful visual listening capabilities. The platform uses best-in-class image recognition to find logos, objects and scenes in social media photos, uncovering insights that text-only analysis misses. This allows you to analyze sentiment and brand perception from a truly comprehensive perspective.

7. Khoros, an IgniteTech Company

Following its acquisition by IgniteTech in May 2025, Khoros remains a key Meltwater alternative for enterprises. The platform excels at building and managing owned online communities, fostering direct customer engagement and brand advocacy. It integrates social media management with advanced customer care solutions for a holistic view of the customer journey. Read Sprout Social vs. Khoros to compare both products based on G2 review data.

8. CisionOne

CisionOne is a public platform that provides print, online, TV, radio and social media monitoring in real-time across multiple devices including desktop and mobile. Although this Meltwater alternative isn’t a social media management platform, it can complement your tech stack by providing media monitoring, measuring and analytics tools. You can create templates for press releases and track your outreach efforts.

9. ZoHo Social

ZoHo Social is a Meltwater alternative and a social media management platform that allows you to schedule posts for major networks, monitor messages in a unified inbox and create dashboards to track brand reviews, social mentions and branded keywords. ZoHo Social has collaboration tools including the ability to communicate via chat, audio and video.

10. Brand24

Brand24 is a Meltwater alternative for small businesses and mid-market businesses. Brand24 offers social listening and brand monitoring features to help you track brand awareness. You can track hashtags and benchmark against competitors. The platform also allows you to measure brand sentiment to help you gauge brand perception.

Amplify your social media with the right management tools

Finding the right marketing tool for your business is challenging, especially with so many options. That’s why we created this list of 10 Meltwater alternatives to help make your journey to finding the right product a bit easier, but we believe Sprout Social will provide you with the comprehensive solutions your business needs—just like the thousands of customers who use our product each day.

*The information in this article is as of February 24, 2025.